Domain registrar powers Kim Dotcom’s new Mega

Instra has partnered with Kim Dotcom to power the new Mega.

Last February I stumbled into the lobby of the Fairmont Santa Monica after a DomainFest party. It was about 3 in the morning and it had been a long night.

I ran into Tony Lentino, founder of domain name registrar Instra. We chatted for a few minutes and the conversation turned to Kim Dotcom and Megaupload, the file sharing service that was shut down by U.S. and New Zealand authorities a few months later.

Lentino is a personal friend of Megaupload founder Kim Dotcom. And he definitely has an opinion on the raid of Dotcom’s family home last year. He was miffed.

Flash forward one year.

This weekend Kim DotCom will introduce the successor to MegaUpload.

The new service is simply called “Mega”. It’s still a file sharing service but with a twist: tou can only view files if you have a key provided by the uploader.

If you visit Kim Dotcom’s web site — which is quite literally — you may notice a familiar logo: Instra Corporation.

Kim Dotcom Mega Instra

Lentino and Kim Dotcom have partnered to launch the new version of Mega. Instra Corporation, based in New Zealand and Australia, will provide technical and product support to Mega users.

It is also signing up resellers that will provide premium accounts to the service. These resellers will sell packages to people who need more than 50 GB of storage space. In addition to Instra, other resellers at launch include EuroDNS and DigiWeb.

Instra Joins New TLD Services Field, Adds Competition to .Brand Services

New TLD consultant won’t charge application consulting fees to .brand owners that use its other services.

Instra is the latest company to court potential new top level domain name applicants with a services and registry suite.

The company, which owns a domain name registrar that caters to brand holders, is putting continued price pressure on services offered to .brand applicants. Instra will offer free application consulting to .brand applicants that manage their domain portfolios at the registrar.

Instra discloses detailed pricing for its new TLD services at the company’s site. There are some caveats with the pricing, which isn’t surprising given the complexity of individual applications.

Domain name registry Neustar turned heads in June when it announced $10,000 annual registry fees to .brand applicants that don’t plan to actively use their TLDs.

Given the lucrative business of managing brand holders’ domain assets, I expect fierce competition for these services.