Displaying posts tagged under "google"
A couple domains hit general availability, but hardly anyone notices.
I was so busy at ICANN this week that I neglected to do my weekly preview of top level domain name launches…
…but I didn’t miss much.
Only two domain names hit general availability this week. Click here to continue reading…
Company says material terms are “substantially similar” to the prior agreement.
Rightside, parent company of eNom and domain parking platform HotKeys, has signed a new domain name parking agreement with Google.
In an SEC filing, the company stated that the agreement is similar to the one it replaces:
In general, the material terms of the Agreement are substantially similar to the Prior Agreement, including compliance with Google’s policies, maintenance of service obligations and mutual indemnification provisions. Unlike the Prior Agreement, this Agreement no longer includes Google’s Websearch service. The other changes in the Agreement consist of revisions to Google’s form of service agreement, minor changes to the legal terms of the Agreement, and updates to reflect changes in the relationship between Rightside and Google since the Prior Agreement was executed with Demand Media in 2012. The Agreement has a term of two years and contains customary termination provisions.
Websearch was a requirement in previous contracts. It required parking companies to include organic Google search results on some parked pages; this is no longer a requirement.
As for the material terms, my understanding is that all Google parking partners are now (or will be shortly) on identical contracts, including revenue shares. For some companies that might be a big rev share drop, for others it might be an increase or about the same.
You may view Rightside’s previous agreement with Google (with all the juicy details redacted) in this document.
Domain parking ads don’t consider the full meaning of a domain name that spans the dot.
A couple weeks ago Donuts launched the .cash top level domain name.
This got me thinking about domain parking. I’ve owned a few .com domain names with the term “cash” in them. When they got clicks, they were high dollar clicks. There are lots of expensive Adwords terms related to cash.
So would traffic to something.cash monetize well?
No, not on the basis of the top level domain name.
As of right now, Google does not consider the new TLD term when deciding which ads to serve on parked domain names. It only considers the second level domain name.
This creates a problem for domain names in which you need both the left and right of the dot to determine the full meaning, e.g. austin.condos.
Sedo, one of the largest domain name parking companies, told Domain Name Wire that Google has confirmed to it that considering the new TLD is in Google’s feature pipeline.
However, I wouldn’t expect Google to roll it out any time soon. There’s very little traffic to new TLDs so far. Sedo said that new TLDs accounted for just 0.13% of its traffic in June.
I have come across a couple examples of parked domains that seem to show ads based on the full context of the domain name despite the full meaning spanning the dot, so there’s hope for decent monetization while you wait.
It was another exciting week in the domain name industry. Here’s a look back.
Domain Registry of America may finally get cut off from ICANN. The notorious company that sends misleading domain renewal notices to domain owners has been suspended by ICANN and a full termination may be coming.
Sedo is planning a big new TLD booth at September’s DMEXCO conference in Germany. Interested new TLD companies are invited to reach out to the company about participating.
Amazon and Google settled some new TLD contention sets this week. The two companies settled their differences over .talk, .you, .play, .dev and .drive. Amazon.com let .group go to Donuts in a 5-way race.
Heritage Auctions held a successful domain name auction on Thursday, grossing $774k. Top sales include Digital.com at $373,500 and Cute.com at $230,000. The downside was that the highly anticipated auction for Bitcoins.com was removed for legal reasons.
Google is registering “Music Key“ domain names. Is this the name of its new YouTube music service?
There were four public six figure domain name sales this week, DNJournal reports.
Disgraced celebrity chef Paula Deen was among the end users that bought domain names last week at Sedo.
Google registering MusicKey ccTLDs. Is this the name of its new music service?
Usually, when I see a company registering a bunch of similar domain names, I can track it down to a new product announcement.
I’m a bit unclear about recent Google domain name registrations for “MusicKey” domain names, but I suspect it might be for YouTube’s new subscription music service.
On Monday, the company registered MusicKey.co. It has registered MusicKey in many other ccTLDs including .co.uk, .de, .fr, .at and .jp.
Yet the company hasn’t apparently made a play at MusicKey in many gTLDs. .Com, .net and .org are all registered by other parties. .Biz and .info aren’t registered.
I’ve googled around to find out what MusicKey might represent to Google. A big key is that the company also registered YouTubeMusicKey.com, which makes me think it is for the company’s new subscription music service.
Any other guesses?