More Amazon new TLD reg’s and Google’s odd domain names

I don’t understand what Amazon is doing with these new TLDs, and some curious Google domain registrations.

Amazon.comEarlier this week I wrote about’s many generic/descriptive domains registered under new TLDs that it is forwarding to particular pages on its site.

Many of these domains were registered when the TLDs launched but just recently had their whois record switched to reveal Amazon.

I really don’t understand what is up to here. These domains just popped up in my DomainTools alert today: Click here to continue reading…

Google begins mobile search rankings shakeup

Search rankings on mobile devices are shifting starting today.

Today is the day. Google has begun changing search results on mobile phones based on if sites are mobile friendly or not.

According to a blog post from the company, the search rankings rollout will start today but take about “a week or so” before it gets to all pages in the index.

The rankings are on a page-by-page basis, so site owners can’t just make a mobile-friendly home page and skip the rest of the site.

The good news for website owners that haven’t mobilized yet is that Google determines if a site is good for mobile each time its Googlebot for smartphones crawls the page. In other words, failure to be mobile ready today doesn’t mean a site will be sent to purgatory forever.

Also, Google stresses that non-mobile sites can still rank well on smartphone searches if the content is significantly better than competing mobile-friendly sites.

Frequently Asked Questions about the change are available on Google’s site.

Google nixing domain names in mobile search

Search results replace domain name with site name.

Google is making sweeping changes to its search rankings on mobile devices next week, but the search giant just introduced another pretty big change.

Starting yesterday, Google began replacing the URL in search results with the site’s name and breadcrumb. The site-name-instead-of-domain is rolling out in the U.S. only for now. Breadcrumbs are rolling out worldwide.

Here’s an example: Click here to continue reading…

Google’s mobile deadline one week away

Search results on mobile devices to change one week from today.

Most people in the United States are making a last minute push to complete taxes, but another deadline is quickly approaching for website owners.

April 21 — just one week from now — is the date that Google will change its search results on mobile devices. The “significant” change will promote mobile-friendly content over content designed only for full browser screens.

Given the growth on mobile search and browsing, this is a big deal for most site operators.

You can easily check if a page is mobile friendly using this Google tool. If you have your site in Webmaster Tools, you’ve probably received a warning if your site is not mobile-friendly.

Google: Make your website mobile friendly by April 21…or suffer

Google says major mobile search changes are coming.

Unless you want to lose search traffic, you need to make your site mobile friendly before April 21.

Google announced today that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21. The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.

It’s rare that Google uses the term “significant” to describe algorithm changes.

Google has been warning for a while that sites that aren’t mobile friendly will not rank as well on mobile searches.

Google offers a mobile friendly test for websites, and Webmaster Tools users can get a complete analysis of site issues.