Displaying posts tagged under "godaddy.com"
Sedo to lose key domain distribution partner next year.
GoDaddy is ending its domain listing syndication partnership with Sedo as of March 31, 2014.
The partnership enabled domain names listed with Sedo to show up on GoDaddy Auctions as well as in the registration path on GoDaddy.com when a customer searched for a domain listed for sale with Sedo.
The decision comes in the wake of GoDaddy’s acquisition of Sedo’s competitor Afternic in September.
“We’re all in with our vision of the aftermarket, which is Afternic as the single hub of all domains and the registrars just tie in,” said Paul Nicks, GoDaddy Director of Product Development – Aftermarket.
“We believe that a fast transfer system through all the registrars provides the security, the customer experience, and the ease of purchase that’s really necessary to grow the aftermarket,” he said.
Fast transfer refers to the ability of customers to buy aftermarket domain names and have them instantly transferred into their account, regardless of where the domain is registered.
Both Sedo and Afternic have fast transfer services, but GoDaddy never integrated the option. That will change for Afternic now that GoDaddy owns it. The current implementation of Sedo and Afternic on GoDaddy.com involves syndicating sales listings, but the actual domain transfer is a manual process.
When it comes to fast transfer, Afternic has partnerships with more large registrars than Sedo does. According to the company, 18 of the top 20 registrars have agreements with Afternic.
Nicks encouraged customers that want distribution on GoDaddy to list their domain names with Afternic.
Although the decision might drive domain name owners to GoDaddy’s own company to list domain names, removing Sedo inventory will result in a short term aftermarket sales hit for GoDaddy. Nicks said domain sales through the Sedo partnership are “meaningful.”
At this point, GoDaddy does not plan to change its relationship with DomainNameSales.com (DNS). DNS also has a syndication agreement with GoDaddy, but Nicks views the arrangement differently. The average sales price of DNS domains through GoDaddy is above $15,000.
“We’re lining those up to be the high touch point, lead gen and brokerage [model],” he said.
That compares to sales through Afternic and its fast transfer system, which typically have fixed prices under $2,000.
GoDaddy Auctions sells nearly 40,000 domain names in October.
The monthly GoDaddy Auctions Domain Market Report won’t be as full of surprises going forward now that GoDaddy is publishing its sales along with Afternic’s each week. But there is still unique data in the October report.
The headline number: GoDaddy Auctions sold 39,830 domain names last month.
Whereas Buy Now and Auction sales usually account for about half each, this time auctions had a noticeable edge with 21,223 sales compared to 17,769 Buy Now sales.
“Online” was the term most commonly found in sold domains. Other popular words were home, best, and blog.
Here are the top ten public sales for the month:
skylofts.com $41,250 – purchased by MGM Mirage
suvidhaa.com $28,000 – bought by company that owns MySuvidhaa.com
GoDaddy drops the .com and the ubiquitous drop down box for domain name search.
GoDaddy rolled out a new marketing message and site enhancements overnight.
There are two subtle changes to GoDaddy.com that are actually a big deal to the new top level domain name and domain investor communities.
First, GoDaddy dropped the .com from its logo. It announced this change during a conference for new TLD applicants in March. Although it has been dropping .com from some of its advertisements, it has finally made the switch on its website.
Second, as I told you would happen, GoDaddy has gotten rid of the drop down box in its domain search box. Now it’s just a search box with a Go button. You can still type in an extension and the results page will show the result with the extension, but GoDaddy has removed a secondary thought process from domain search. GoDaddy is not the first domain registrar to make this move.
GoDaddy drops PPC ads on expired domains in favor of auction promotion.
A domain name registrar typically parks a domain when it expires. The expired domain parked page usually notifies visitors that the domain is expired and up for auction with a fairly subtle notice toward the top of the page.
It appears GoDaddy is trying something different.
Check out the landing page you see if you visit 5sg.com, which recently expired and is up for auction at GoDaddy:
Gone are the parked page ads and other promotions for GoDaddy. Instead it’s a dedicated billboard for buying the domain name in an expired domain auction.
There are a few interesting things about this.
First, the removal of PPC ads is no small matter. GoDaddy is certainly testing if the loss in PPC revenue is worth the added exposure for the domain auction. This mirrors what many domain investors are doing: forgoing PPC revenue to increase the odds of a domain sale. (Dropping the PPC ads might also reduce headaches for the company, including trademark infringement complaints.)
Second, this lander is sure to grab the attention of the domain owner if he happens upon it.
Third, if the lander is successful and GoDaddy continues to use it, it will need to make a small change come the end of next month. New expired domain rules will require the company to add instructions for the domain owner on how he or she can renew the domain.
(Hat tip: Bill Sweetman, Name Ninja)
Old school advertising to promote the .la domain name.
GoDaddy CEO Blake Irving tweeted a photo of a .LA billboard in Los Angeles yesterday (see photo).
As more “local” domains come to the internet, this type of targeted offline advertising will become more common.
GoDaddy already does a lot of TV and promotional advertising and is probably good and tracking results from campaigns like these billboards.
I had someone in Los Angeles check a couple times to see if they were geotargeted with promotions for .la when they visited GoDaddy.com, and they didn’t see anything specific to .la on the home page. That said, the company may be testing this sort of targeting on a limited number of users (if not now, then in the future).
The biggest lift for .city top level domains may be when the city is actually behind them. Witness .nyc. A simple tweet from Mayor Bloomberg about .nyc set off a flurry of media coverage a couple weeks ago.
.LA is just the domain name for Laos being rebranded, so it doesn’t have city involvement.