GoDaddy amends IPO filing, reports Q2 results

Company continues to grow revenue as it heads toward IPO.

GoDaddyGoDaddy released its second quarter financial results today through an amended S-1 Initial Public Offering filing with the SEC.

Q2 2014 revenue came in at $338.5M, up from $276.0M in the same quarter of 2013 and $320.2M in Q1 2014.

The net loss for the quarter was $37.5 million, worse than the $35.3 million loss it turned in during the second quarter of 2013 but better than the $51.3M loss in the first quarter of this year.

Although its revenue from the domains business is growing, it represents an ever lower piece of the pie. Hosting/presence and business applications continue to grow in importance to the company, making up a combined 44.2% of revenue last quarter.

The company added 231,000 customers during the quarter. It has grown its base of domains under management by about one million so far this year.

GoDaddy eliminates email support in favor of phone, chat

Company says customer satisfaction is higher with phone and chat support.

GoDaddy supportGoDaddy has stopped offering support by email for U.S. customers, instead pushing them to phone and chat support options.

Nick Fuller, Communications Manager at, told Domain Name Wire that the company made the switch after reviewing customer behavior and satisfaction scores:

We’ve seen a shift in the way our customers engage and while talking to a ‘real person’ on the phone is still the overwhelming preference for the vast majority of our customers, there’s been a shift in the way people engage electronically. Customers are interested in having their issue fixed quickly and email isn’t conducive to speed.

Having recently used email support at GoDaddy, I understand the challenges of troubleshooting domain and website questions on a slow medium. Given the back and forth, chat or phone support would have been a better option.

A GoDaddy customer and former employee reported a very long wait time for chat over the weekend, though.

Fuller said the result of the change has been “stunning”:

Our email support team consistently had the lowest customer satisfaction scores. Now, our live chat team has some of the highest customer satisfaction scores in the company. And that’s significant when you consider our Net Promoter Score for customers who call and talk to a customer rep rank us ahead of companies like Nordstrom and Zappos. account management Goes Down

Site won’t let users log in.

GoDaddy had technical difficulties today, spanning from about 2:30 PM ET to 3:10 PM ET.

Users trying to log in were greeted with a message similar to this:

Service Unavailable
The server is temporarily unable to service your request. Please try again later.

Reference #6.c758acc6.1397587049.b44810

I was able to enter my login credentials, but when I entered by two factor code I got the error message. A Domain Name Wire reader reported the same issue. I’ve confirmed the issue existed whether or not you use two factor authentication.

GoDaddy has since fixed the issue.

GoDaddy posts its first 2014 Super Bowl Commercial

No naked women. Just men this time.

GoDaddy has published one of its Super Bowl Commercials that will air during the big game February 2.

As promised, it’s a distinct departure from previous years in which the company featured scantily clad women. This time it is scantily clad men, although Danica Patrick still plays a role.

Compared to the previous commercial along these lines featuring Jean-Claude van Damme, I think this commercial says less about what GoDaddy actually does. The company says the ad features GoDaddy’s “Get Found technology & Website Builder”. “Get Found” is a new service/technology from the company that will be unveiled on Monday.

Keep in mind that the company is running two spots during the game, so there’s one that hasn’t been revealed yet. This ad is for the second half.

Here is the “Bodybuilder” commercial:

GoDaddy to end its Sedo domain sales partnership

Sedo to lose key domain distribution partner next year.

GoDaddy is ending its domain listing syndication partnership with Sedo as of March 31, 2014.

The partnership enabled domain names listed with Sedo to show up on GoDaddy Auctions as well as in the registration path on when a customer searched for a domain listed for sale with Sedo.

The decision comes in the wake of GoDaddy’s acquisition of Sedo’s competitor Afternic in September.

“We’re all in with our vision of the aftermarket, which is Afternic as the single hub of all domains and the registrars just tie in,” said Paul Nicks, GoDaddy Director of Product Development – Aftermarket.

“We believe that a fast transfer system through all the registrars provides the security, the customer experience, and the ease of purchase that’s really necessary to grow the aftermarket,” he said.

Fast transfer refers to the ability of customers to buy aftermarket domain names and have them instantly transferred into their account, regardless of where the domain is registered.

Both Sedo and Afternic have fast transfer services, but GoDaddy never integrated the option. That will change for Afternic now that GoDaddy owns it. The current implementation of Sedo and Afternic on involves syndicating sales listings, but the actual domain transfer is a manual process.

When it comes to fast transfer, Afternic has partnerships with more large registrars than Sedo does. According to the company, 18 of the top 20 registrars have agreements with Afternic.

Nicks encouraged customers that want distribution on GoDaddy to list their domain names with Afternic.

Although the decision might drive domain name owners to GoDaddy’s own company to list domain names, removing Sedo inventory will result in a short term aftermarket sales hit for GoDaddy. Nicks said domain sales through the Sedo partnership are “meaningful.”

At this point, GoDaddy does not plan to change its relationship with (DNS). DNS also has a syndication agreement with GoDaddy, but Nicks views the arrangement differently. The average sales price of DNS domains through GoDaddy is above $15,000.

“We’re lining those up to be the high touch point, lead gen and brokerage [model],” he said.

That compares to sales through Afternic and its fast transfer system, which typically have fixed prices under $2,000.