YourBigIdea.co drove more business activity than Bar Rafaeli’s kiss.

Go Daddy ran two commercials during the Super Bowl on Sunday.

The one that’s getting the most media attention is Perfect Match — aka “The Kiss”, in which supermodel Bar Rafaeli kisses ubernerd Jesse Heiman.

But is that commercial the one that resulted in a flood of business at Go Daddy on Sunday and the company having its biggest sales day ever on Monday?

It turns out more credit should be given to the not-as-icky YourBigIdea.co commercial that ran about 40 minutes later in the game.

Richard Merdinger, Vice President of Product Development – Domains at Go Daddy, tells Domain Name Wire that the .co commercial caused a bigger spike in domain availability checks.

He said the message of YourBigIdea.co — everyone has good ideas, many of them are common, people ought to go out and do something about it — was certainly a strong call to action.

Availability checks at Go Daddy were up all Super Bowl Sunday, and they increased after the Perfect Match commercial, but the company saw a more noticeable increase after the .co ad ran.

If you’re wondering what sort of impact the two commercials together had on Go Daddy’s business, here are some numbers.

Go Daddy measures results based on its marketshare for the TLDs it can measure. On Sunday it saw a 345 basis point increase in new registration marketshare overall compared to a typical Sunday. .Co saw about a 1200 basis point increase.

Of course, the long term business impact can’t be measured in a day. The more memorable one? The Perfect Match is still paying dividends.

Two domain registrars have fun with each other on Twitter.

One thing Name.com does better than most (all?) domain name registrars is have a good social media presence.

It has the right mix between humor, special offers, and support.

Name.com also likes to take jabs at Go Daddy, like this parody Super Bowl commercial.

So I found this Twitter conversation between @namedotcom and @godaddy rather humorous. (Note: this conversation is from before the Super Bowl.)

I hope that Name.com keeps its social media approach now that it has been acquired by eNom/DemandMedia.

People will be talking about this commercial Monday morning.

Wow.

I have a feeling this commercial will be more talked about than many of Go Daddy’s previous Super Bowl commercials. That’s despite this ad not having any nudity or suggestions that you can “see more” if you go to GoDaddy.com.

It’s got enough of that “ewww” factor and chock value that people will react to the commercial.

I’ve got to wonder how much they paid Bar Refaeli for this one. I guess the draw of being in a big commercial will make you do things.

Apparently this commercial took 45 takes to complete. That makes actor Jesse Heiman one lucky man.

.Info auction attracting serious bids with three days to go.

Cancer.info is leading the way at the Afilias .info auction at Go Daddy.

Bidding on the domain name has reached $11,005 with 17 different bidders placing 87 bids.

The auction features over 100 domain names that were claimed during the .info trademark sunrise period in 2001. The sunrise claims were later invalidated and .info registry Afilias has held the domain names ever since.

Bidding on all domains starts at $100 with no reserve. The auction ends Friday.

Other top bids include:

City.info $4,893
Healthcare.info $4,505
Finance.info $3,682
Property.info $3,210
Doctor.info $2,505
Loans.info $2,505
Medical.info $2,505
Diet.info $2,255
Event.info $2,005

A handful of domains don’t yet have bids, including athritis.info and eyewitness.info.

Domain registrar names its new CEO.

Go Daddy has named former Chief Product Officer of Yahoo! and long time Microsoft executive Blake Irving as its new CEO effective January 7, 2013. He replaces interim CEO Scott Wagner, who replaced Warren Adelman in July.

Irving will also join the company’s board of directors.

Irving was most recently at Yahoo, where he was Chief Product Officer. He left that post in April, according to his LinkedIn profile.

He was with Microsoft from 1992 to 2007. His last role there was as Corporate Vice President in charge of the Windows Live Platform.

More to come…