Displaying posts tagged under "GoDaddy"
Auction data show competition for new TLD registrations and shed light on strategic considerations for ordering domains.
What are domains registered under new top level domain names worth, and what is the demand for them?
We already know how many domains are being registered. .Guru has close to 30,000 registrations and .photography has topped 10,000. Most others are in the 1,000-5,000 range.
But digging deeper into the pre-registration process provides another interesting look at demand so far.
GoDaddy provided Domain Name Wire with some numbers about its new top level domain name auctions thus far. These auctions take place when more than one person places a pre-order for a domain at the same level. (Most of the time this happens for a standard pre-order, but also occasionally when a customer places an Early Access Program order for the same day/level.)
For the first set of seven Donuts domains (including the popular .guru), GoDaddy had 900 auctions. Through the first 14 domains there have been 1,400 auctions.
Here are auctions from the first batch of 7 that closed above $1,000:
These nine domains are obviously outliers, as most domains sold for well under $1,000. But it shows that people are willing to pay a decent amount for some of these new TLDs.
It may be difficult to rationalize which domains sold for more than others – that’s the nature of an auction in which two or more people are interested in the same item.
Consider some domains that sold for less: lifestyle.guru for $520, Taiwan.singles for $300 and bike.guru $200. You might think these domains would sell for more than VDI.guru (Virtual Desktop Infrastructure).
A key take-a-way from the early results is that there is demand for these domains, and often times multiple people want the same domain name. It will be interesting to see how this translates into a secondhand market, which will take longer to develop.
Some people might also change their strategy around acquiring second level domains in these new domain names based on this auction data.
Of the nine domain sales over $1,000, only one of the domain names was an auction in which the bidders paid more for the Early Access Program (EAP). This means that had one of the people interested in tire.guru registered it on the last day of EAP (a sort of reverse auction by the registry), they could have gotten it for around $200 instead of $5,250.
Conversely, GoDaddy had about 1,100 EAP orders for the first 14 TLDs. Many of these customers likely avoided an auction. But some wouldn’t have faced an auction even if they had placed a standard pre-order, which costs about $25-$70. Although I don’t know the total number of pre-orders GoDaddy received, back-of-the-envelope math suggests that many more domains were captured for a single customer than went to auction.
Do you place a standard pre-order and face a higher likelihood of auction? Or do you spend $200 on the last phase of EAP to jump ahead of the line? If you do place a pre-order, do you do it at multiple registrars?
It’s an interesting bit of strategy to consider.
In all likelihood, the company that paid $12,000 to get Soccer.guru on the first day of EAP could have gotten it for a lot less had it ordered it on a later day.
But if you really want a Donuts domain and think you might not be the only one, it probably makes sense to order it at some point during EAP to reduce your chances of ending up in an auction or having another registrar snag the domain for one of its pre-order customers.
Let the testing begin…
They haven’t been available for long, but already we’re seeing varying registration fees for Donuts’ domain names.
Domain name registrar GoDaddy is charging lower annual registration fees for some of the latest new top level domain name offered by Donuts — while charging a premium for others.
Pricing for many of the “second round” Donuts domains (e.g. .photography) as well as pre-orders for some of the to-be-released domains (e.g. .tips) are now $24.99. Most of the initial ones were $39.99.
It appears the first seven domains are all priced at $39.99 and up, including $69.99 for .ventures and .holdings. In the second batch of seven, .estate and .camera are $39.99 while the others are $24.99.
Prices at eNom also seem to have come down for some domains. I’m seeing fees of around $21 for “second round” domains .photography and .equipment, but $32 for first round .guru. eNom is also charging more for .holdings and .ventures at $49.99
You should expect lots of fluctuation in registration fees as registrars and registries test price points.
It’s reasonable to assume that customers will pay more for .holdings and .ventures domains since larger companies will be typical buyers. But only testing will tell.
One of the early criticisms of new top level domain names is that they cost 3-4 times as much as most existing domains, such as .com and .net. The pricing for some of the less expensive domains is around twice the cost of .com.
[Editor's note: the original version of this story implied that GoDaddy had raised its pricing for .holdings and .ventures. Based on Google cache's of GoDaddy's site, it appears the pricing has been higher all along.]
Domain name forwards to .uno registration page.
Domain name registrar GoDaddy has started using GoDaddy.uno, although perhaps not in the way the .uno registry intends for it to be used:
The domain name merely forwards to GoDaddy’s .uno registration page, which is all in English except for .uno’s slogan.
.Uno founder Shaul Jolles told Domain Name Wire last month that his goal is for .uno domain names to lead consumers to a separate Spanish language website for the brand that is using it.
The vision is that a Spanish speaker who knows about GoDaddy.com would go to GoDaddy.uno instead to use the site in his or her own language.
Perhaps forwarding GoDaddy.uno to the .uno registration page makes sense for now, but it might help if a bit more of the page was in Spanish. All in due time, I suppose.
This is the second brand I’m aware of to begin using a .uno domain name. The Trademark Clearinghouse for new top level domain names is forwarding both trademark-clearinghouse.uno and TMCH.uno to Spanish language content on its site.
The sunrise period for .uno ends tomorrow.
A water company, soundproofer, and African conglomerate all bought domain names last week.
Here are 30 end user domain names sales that occurred on Afternic or GoDaddy last week.
You can see previous end user sales reports here.
SavannahGroup.com $1,000 – Savannah Group, a conglomerate doing business in Africa, which also owns SavannahGroup.co.
WrightChoice.com $1,660 – Wright Choice Painting in Modesto, CA. They use WrightChoicePaintingCA.com for their web address.
HousingRisk.com $1,500 – Think tank American Enterprise Institute
DiaperBabies.com $2,000 – Children’s products company Anatex
MoveToLondon.com $2,588 – London Relocation Ltd., which has the domain name LondonRelocation.co.uk.
UnitedLLC.com $1,500 – United American Builders in Philadelphia.
iLongTerm.com $2,000 – The Chinese company that runs Long-TermProperty.com
VeteransMedical.com $1,540 – Veterans Medical Supply, Inc. in St. Petersburg, Florida bought the matching .com for VeteransMedical.org
SpeakeasyCommunications.com $1,488 – Speakeasy, a communications consulting firm that uses SpeakeasyInc.com.
AbsoluteAir.com $2,500 – Absolute Air Heating & Air Condition in Utah. Its web address is AbsoluteAirInc.com, so it upgraded with a shorter domain.
MiddleRiverRealty.com $1,250 – The owner of MiddleRiverRealty.net smartly upgraded to .com.
AustinBasketball.com $1,649 – The owner of AustinYouthBasketball.com, which offers basketball training.
Brandvertising.com $1,888 – B2B branding company Borns LLC.
GladstonePartners.com $6,507 – Gladstone Management Corporation outside of Washington, DC
SportsLane.com $3,200 – Shopping comparison service NexTag.
TritonWater.com $7,000 – Triton Water, a “water management company” that uses Triton-Water.com dropped the hyphen.
CoinUs.com $2,299 – Payeer, a money transfer company.
Factory360.com $5,000 – Marketing agency Factory360 dropped the hyphen from its Factory-360.com domain name.
FederalStudentLoanRepayment.com $2,000 – Christian Credit Counseling
LifeYouWant.com $2,000 and TheLifeYouWant.com $5,000. Strategy and life consulting company SYPartners.
HorizonNorth.com $4,000 – Horizon North Logistics Inc. in Calgary, which uses the Canadian ccTLD HorizonNorth.ca.
IsoStore.com $5,000 – Sound Isolation Store changed its name to IsoStore. It sells products for reducing sound in buildings.
FarmTank.com $1,799 – AgStock Investment Solutions
comus $1,000 – Sirius Wealth Management, which uses SiriusWM.com for its web address.
RopeforHope.com $1,944 – Make a Wish Canada, which has a fundraiser called Rope for Hope in which participants rappel down the edge of a high profile building.
UConnHealth.com $1,500 – University of Connecticut Health Center
DMJournal.com $1,900 – not to be confused with DNJournal.com! District Management Council, a Boston-based education consultancy.
WinnS.com $6,551 – Great Britain law firm Winn Solicitors
USApples.com $1,000 – U.S. Apple Association. It uses the domain name USApple.org.
GoDaddy Auctions helped sell over 35,000 domain names last month.
GoDaddy Auction’s monthly market report is out, and it is reporting 35,209 sales for January. This preliminary number is typically adjusted upward later in the month.
Here are the top ten sales from last month, some of which have already been reported in the company’s weekly sales lists:
myanmar.org $20,000 – purchased by MAHA Business Group in Myanmar/Burma
fia.org $18,000 – purchased by Futures Industry Association
lcloud.com $13,700 – purchased by Lithium Technologies in San Francisco
53% of sales were auction format, 45% were “Buy Now”, and the remainder of sales were through negotiation.
“Online” was the most common word found in domain names sold on the platform. Other popular words include blog, home, free and best.