Patents reflect techniques for better targeting domain name search results.
GoDaddy has filed three patents for targeted domain name search results based on the user’s location or business type.
Two of the patent applications were filed in August 2013, and the third (continuation) patent (embedded below) was filed in September 2014. All three applications were published by the U.S. Patent and Trademark Office today.
The patents explain methods of determining the location, language and business type of a user, and then targeting both top level domain names and second level domains to that person.
For example, GoDaddy might determine the most popular TLDs based on the type of company (for-profit, non-profit etc) and location, then show search results keyed to this popularity: Click to continue reading…