Domain Name Wire

Domain Name Wire

Displaying posts tagged under "GoDaddy"

  • This week’s expired domain report: Got .info?

    1. BY - Aug 21, 2014
    2. Expired Domains
    3. 6 Comments

    Expired Domains

    “Water, water, every where,
    Nor any drop to drink.”

    That would be Coleridge — his ill fated sailor thirstily contemplating the vast seawater. But I doubt “The Rime of the Ancient Mariner” was the that just sold at GoDaddy Auctions for $12.8k. Aside from that archaic spelling of “rhyme”, we have “rime” as the hoarfrost that forms from a fog in winter. Nope. Not it either. My bet is on the Play Station game, Rime — whose trailer is oddly reminiscent of Coleridge’s poem with its sea scape, gulls, curse, and isolation. I’d go beyond that and wager that this shared mythos — far from being a coincidence — probably inspired the game’s name. sold for $8.4k, by the way. Oh, yeah … Another maritime masterpiece (by Herman Melville) sold a domain last week: ($510) will probably go to a seafood restaurant somewhere.

    Speaking of thirst, Middle Eastern deserts had an exceptional showing in last week’s expired auctions — and all of them .INFOs. Highest of these sales stands the home of the world’s tallest building, ($7.1k). Accompanying that modern tourist destination were 2 more ancient: ($86) and ($280).

    Other .INFOs did well too. For starters, ($570), the 4th largest city in Brazil with a population of 2.5 million. But then we have a string of non-geo domains: ($294), ($166), ($136), and ($65). Those are all strong keywords, and .INFO (which already sells regularly on the aftermarket) seems to me more promising than most new TLDs being introduced this year. ($2.95k) and ($3.5k) are no surprise. .ORG is perfect for the first one. I’m taken off guard, however, by a $1.9k sale of After all, Canadians would prefer .CA and .COM to .ORG, one would think. As for at $5.5k? Haven’t got a clue! If I read this as Italian, then it means “His / Her / Its Direct Current”. (DC = CC, “corrente continua”.) That Italian explanation is beyond far-fetched, especially when .CC is only really loved in China and the registrant’s in Vancouver. $5.5k is quite high for .CC. So your guess is as good as mine.

    Domain Name End $ Domain Name End $ 12811 8400 7100 5050 3561 2950 2509 1925 1802 1691 1466 1302 1259 1225 1071 1045 1025 1025 1008 999 996 912 891 885 809 771 760 723 710 710 701 625 610 601 570 567 531 511 511 510 510 505 500 475 444 442 410 410 405 405 405 405 401 397 390 385 375 WholeBodyVibration
    365 355 355 355 355 355 350 339 337 330 EmigrateTo
    326 325 320 315 315 310 BluegrassDay
    305 305 305 305 305 305 305 305 301 300 294 290 ThePaperBoy-
    286 285 284 281 280 280 280 280 277 268 265 265 265 265 OntarioClassic
    260 258 255 255 255 255 245 244 240 235 UmbrellasOf
    235 230 230 225 223 215 215 211 210 206 205 205 Fantasy-Goddess-
    205 205 205 205 205 205 204 200 195 190 185 180 178 176 175 175 172 170 170 170 166 165 165 165 164 155 152 150 150 150 142 141 136 135 128 125 DallasNorth
    122 121 115 111 108 106 106
    106 105 105 101 101 94 93 86 65 62 60 46 46 45 35 35

    Remember disk drives? Well, the .COM for that outdated computer technology just sold for $723. Frankly, I think that was a decent buy. Although domainers mainly chase future trends, older technology becomes more expensive the rarer equipment and technicians become. will have its day again! E-commerce product domains aren’t dead. claimed $809.

    Spanish domains did fairly well. ($710) means “to the full” and has various end users to sell to. ($510) is about declarations of romantic love, and there are a few developed active sites based around that concept and phrase, including and Other lower-valued Spanish domain sales (e.g. y are scattered in the charts.

    Some domain sales clump together. For instance, ($610) + .org ($305). Likewise, this quartet of European cities: ($410), ($305), ($265), ($115). Bizarrely, the highest of those was a .NET, while the other 3 were .COM. I suppose we can add to that list ($355).

    One clear argument in favor of some new TLDs is the ongoing pattern of awkward domain choices for movie releases. Every time I see an encumbering suffix like “-film” or “-movie” or “theMovie”, I must admit there’s room for an nTLD to step in and clean up. All the same, domains like ($210) and ($280) won’t simply go away. Thanks to all the back-links they accrued during promotional lead-ups to the films’ debuts, such domains retain SEO value, I guess. Names of the form ($175) or, better yet, ($108) (without any suffix) are preferable. But movie distributors clearly understand neither domains nor SEO. Otherwise, they wouldn’t continually be letting go of domains about their back catalogue! ($62) slipped right past most of the would-be cybersquatters and went astonishingly cheaply, considering the Chinese website is ranked #16 globally and #5 in China, according to Alexa. was also undervalued at $150. In the grand scheme of things, marijuana-focused travel is just a transitional phase. But right now, while recreational cannabis is legal in some U.S. states and illegal in others, people definitely do plan trips around getting high; and companies exist to help them. Meanwhile, a completely different motivation for travel shows up in another good buy: ($326).

    What else? 5-digit numerical domains continue selling but were down last week at GoDaddy. I counted 6 … and all between $35 and $152. ($94) may be short for “vehicles”. ($106) stretches a proud 30 letters long, whereas ($141) makes a short, ultra-catchy brand name for gif videos. ($235) is a hauntingly beautiful French musical (and film) by Michel Legrand — going by its English title in keeping with performance practice. anyone? Bueller? Bueller? Yes, you guessed it.  That $280 domain is Turkish for UX (user experience) design. sold at the appropriately introductory price of $101. ($93) is obviously about women’s swim wear. Less obviously, the .CO.UK is already in use. If neither of those is your image of ($290), there’s always ($142). But regardless of your sexual preferences, ($280) might prove a handy reminder if you find yourself infatuated with pets , pizzas, or furniture.

    Now for NameJet! passed $11.1k last week. Other expired auctions included 2 domains of social importance: ($3.1k) and ($360). ($2.7k) seems like a money maker to me. Unfortunately, the typo ($1.3k) will have to be written off as somebody’s loss.

    Domain Name End $ Domain Name End $ 11121 3300 3101 2700 2505 1901 1644 1500 1410 1401 [sic] 1280 860 841 807 761 759 711 670 666 650 620 565 501 450 401 391 381 360 337 332 330 315 310 299 275 272 258 256 205 180 90 70

    I quite like ($450) as a version of “Bumper”. It’s got bounce. has the opposite — give. Another good brand name, in my view … ($381) is a strong term for housing, travel, or fashion. As for ($272), it’s simply one of the cheapest good dictionary-word .COMs I’ve seen for awhile. In contrast, 3-letter .NETs did consistently well at NameJet, based on ($860) and ($670). ($299), ($332), and ($2.5k) afford some useful comparisons with nTLD domains on offer — .LONDON, .CLUB, and .GALLERY. So do GoDaddy’s ($1k) and ($211).

    This week’s ($70) hearkens back to last week’s sale of ($180) seems like an obvious way for dating websites to push video marketing; so I was surprised by the low price. Maybe dating videos seem old fashioned. If you really want to see something antiquated, though, check out This directory website has scarcely been updated since the 1998 version.  I don’t mind seeing directory websites superseded, but it is disappointing to see something like, which dates back to 1998, displaced by PPC ads. This internet of ours doesn’t last.

    I’ll end with a riddle. What do George Bush Senior, acoustic guitars, offline advertising, conventional ovens, traditional Chinese characters, analog recordings, and Coca Cola Classic have in common? Hint: It’s a particular domain found in the charts above.

  • The state of the domain name industry

    1. BY - Aug 19, 2014
    2. Uncategorized
    3. 15 Comments

    My views on domain parking, domain sales, registrars and registries.

    I’ve been collecting my thoughts on the domain name business over the past month, and it’s time to put them down in writing.

    Here’s what I think about the state of the domain name industry in August, 2014.

    Domain parking is down. Way down. But don’t confuse down with out.

    We’re still talking about a relatively big business. Rook Media’s acquisition of DomainSponsor and its domain name portfolio in April is proof of this.

    I’m seeing more and more domain name owners forgo parking revenue and instead posting for sale signs on their domain names. Some parking/sales platforms, such as, make this easy.

    Domain resales of .com domain names continue to be strong. Domain name registrars have integrated aftermarket sales paths, which are driving a number of these sales.

    Granted, when you can no longer rely on parking, you count on sales.

    The domain name registration business is getting lots of attention lately.

    Rightside is now a separate, publicly traded company. It’s no longer part of Demand Media. So many Demand Media analysts focused on the content business when they were a combined company. They were oblivious to the domain business. Now that the two companies are separated, it’s easy to see that the domain business is worth more than the content business.

    All eyes are also on GoDaddy, which has filed to go public. GoDaddy is a giant, and it being public will bring more attention to the domain name registration business.

    Of course, domain name registrations themselves aren’t growing like gangbusters. GoDaddy added about a million domain names in the first half of the year. A couple percent.

    That’s not much. Like .com, GoDaddy is big. It’s getting harder to move the needle on domain name registrations.

    GoDaddy is more than domains, of course. Its percentage of revenue from domains is falling, giving way to web presence and business applications. All three lines are growing, but domains will make up a smaller part of its business going forward.

    Rightside’s domain registration business isn’t growing much, either.

    Tucows, another publicly traded company, smartly diversified into mobile phone service a few years back. Without that, it would have had a pretty lame second quarter. Instead, it blew doors.

    Which brings us to new TLDs

    The hope was that new TLDs would present a growth opportunity for registrars. So far, it has been muted.

    There wasn’t some crazy, pent up demand for new TLDs. And now the market is flooded with them.

    Any honest new TLD registry will tell you they’re disappointed by registration numbers so far. They’ve had to reset expectations.

    Even I, who didn’t quite see the demand most applicants did, expected more than what we’re seeing.

    That’s not to say new TLDs are a dud. Many registries, particularly the portfolio ones, are doing just fine.

    Judging by the crazy prices some applicants are paying for new TLDs at auction, they still think better days are ahead.

    It’s likely. There’s just not that initial huge rush of registrations that many had hoped for. Most people aren’t going to go through the hassle of switching domains. New TLDs will pick up momentum over time, siphoning off some new registrations that would have gone to .com.

    The key here is over time. New TLD business models that weren’t set up to grow over time are in pretty bad shape.

    Registries are having to market to end users. They’ve realized they won’t get the real estate they want with domain registrars.

    A lot of TLDs are in the “unsustainable” zone of registration base. They need to figure out a way to grow or cut overhead, fast.

    ICANN will get a lot of pressure over the next 12-24 months to reduce the fixed price component of its contract with registries. We’re only talking $25k a year, but that’s a big deal if your TLD has just a couple thousand registrations.

    Frankly, ICANN should acquiesce. It has a huge surplus from new TLDs, thanks to higher-than-anticipated application numbers.

    So that’s my view of the domain name industry right now. I reserve the right to change my opinion next month.

  • GoDaddy amends IPO filing, reports Q2 results

    1. BY - Aug 14, 2014
    2. Domain Registrars
    3. 0 Comments

    Company continues to grow revenue as it heads toward IPO.

    GoDaddyGoDaddy released its second quarter financial results today through an amended S-1 Initial Public Offering filing with the SEC.

    Q2 2014 revenue came in at $338.5M, up from $276.0M in the same quarter of 2013 and $320.2M in Q1 2014.

    The net loss for the quarter was $37.5 million, worse than the $35.3 million loss it turned in during the second quarter of 2013 but better than the $51.3M loss in the first quarter of this year.

    Although its revenue from the domains business is growing, it represents an ever lower piece of the pie. Hosting/presence and business applications continue to grow in importance to the company, making up a combined 44.2% of revenue last quarter.

    The company added 231,000 customers during the quarter. It has grown its base of domains under management by about one million so far this year.

  • GoDaddy wants to patent way of onboarding new TLDs

    1. BY - Jul 03, 2014
    2. Domain Registrars
    3. 5 Comments

    GoDaddy files four patents related to adding new TLD options to a registrar. has filed four patent applications describing methods for adding new top level domain names to a registrar’s offerings.

    Each top level domain name a registrar offers comes with its own restrictions, GoDaddy explains:

    A large part of the difficulty in adding new TLDs is that each TLD may (and usually does) have unique business requirements. As non-limiting examples, the business requirements for a TLD may include whether the thick or thin Registry model is being used, minimum and maximum registration periods, valid registration periods, length of any registration grace periods, billing requirements, domain name transfer requirements, auto renewal requirements, reseller information, and so on. Each TLD may have its own combination of business requirements that must be correctly handled by the domain name registering entity.

    I can summarize the invention like this: using a database to manage TLD business rules rather than hardcoding them.

    Of course, the patents are a bit more complicated than that.

    GoDaddy proposes a Top-Level Domain Markup Language (TLDML):

    TLDML is a markup language that describes the attributes and business rules for a top-level domain. Unlike Extensible Markup Language (XML), TLDML is preferably a strictly defined markup language where every tag has a pre-defined meaning Tags are preferably not introduced unless their meaning is first clearly defined. Similar to how HTML instructs a browser how to render a page to an end user, TLDML instructs a domain name registering entity how to manage a top-level domain subject to the registry’s requirements. A TLD’s business rules will typically include many, if not all, of the registry’s requirements. In some embodiment, the TLDML may also describe attributes specifically determined by the domain name registering entity in offering the TLD. A Registrar may create the format and specify the data points that will be captured in a TLDML document.


    The applications were filed in 2012 and just published today.

  • You can’t easily compare Rightside and GoDaddy

    1. BY - Jun 26, 2014
    2. Domain Registrars
    3. 1 Comment

    Two soon-to-be public companies aren’t necessarily good comps for each other.

    GoDaddy RightsideDemand Media is getting ready to spin off its domain name business, Rightside. Competitor GoDaddy recently filed its S-1 for an initial public offering.

    It might be tempting to compare the two companies. After all, both of them are prominent in the domain name space.

    But when it comes to comps, Rightside and GoDaddy don’t match up. Here are some key distinctions between the two companies.

    GoDaddy is a retailer, Rightside sells through middlemen.

    GoDaddy primarily sells directly to the public. Rightside, through its eNom brand, sells domain names through resellers such as hosting companies. Rightside also owns retail brand, but it’s a small percentage of its sales.

    While GoDaddy counts on millions of individual customers, Rightside depends on an army of resellers. When it rolls out new products, it has to convince each of its resellers to carry them. Rightside markets to a smaller group of customers than GoDaddy. That makes its marketing costs lower, but margins are squeezed as well.

    Rightside is betting directly on new TLDs.

    Before everything is said and done, Rightside will probably “own” about 50 top level domain names. These domains will be sold through its own channel as well as the registrar channel. This can be a high margin business.

    The company will also provide the backend for hundreds more top level domains.

    GoDaddy, on the other hand, is content with being the shelf space for these domain names.

    Rightside’s topline has stopped growing. It’s banking on new TLDs for growth. GoDaddy is banking on growing its customer base and selling them more stuff.

    Rightside is a big domainer.

    Rightside owns 300,000+ second level domain names. GoDaddy has previously played this game, but it’s a small part of its business now.

    If I could summarize the difference with one thought, it’s this: GoDaddy is a marketing company. Rightside is an infrastructure company.