Displaying posts tagged under "GoDaddy"
GoDaddy files four patents related to adding new TLD options to a registrar.
GoDaddy has filed four patent applications describing methods for adding new top level domain names to a registrar’s offerings.
Each top level domain name a registrar offers comes with its own restrictions, GoDaddy explains:
A large part of the difficulty in adding new TLDs is that each TLD may (and usually does) have unique business requirements. As non-limiting examples, the business requirements for a TLD may include whether the thick or thin Registry model is being used, minimum and maximum registration periods, valid registration periods, length of any registration grace periods, billing requirements, domain name transfer requirements, auto renewal requirements, reseller information, and so on. Each TLD may have its own combination of business requirements that must be correctly handled by the domain name registering entity.
I can summarize the invention like this: using a database to manage TLD business rules rather than hardcoding them.
Of course, the patents are a bit more complicated than that.
GoDaddy proposes a Top-Level Domain Markup Language (TLDML):
TLDML is a markup language that describes the attributes and business rules for a top-level domain. Unlike Extensible Markup Language (XML), TLDML is preferably a strictly defined markup language where every tag has a pre-defined meaning Tags are preferably not introduced unless their meaning is first clearly defined. Similar to how HTML instructs a browser how to render a page to an end user, TLDML instructs a domain name registering entity how to manage a top-level domain subject to the registry’s requirements. A TLD’s business rules will typically include many, if not all, of the registry’s requirements. In some embodiment, the TLDML may also describe attributes specifically determined by the domain name registering entity in offering the TLD. A Registrar may create the format and specify the data points that will be captured in a TLDML document.
The four related patents are titled “A TLD MARKUP LANGUAGE”, “CREATING AND USING A TLD MARKUP LANGUAGE”, “ADDING TLD REGISTRATION CAPABILITIES TO A REGISTERING ENTITY” and “TLD MARKUP LANGUAGE BASED DOMAIN NAME REGISTERING ENTITY”.
The applications were filed in 2012 and just published today.
Two soon-to-be public companies aren’t necessarily good comps for each other.
Demand Media is getting ready to spin off its domain name business, Rightside. Competitor GoDaddy recently filed its S-1 for an initial public offering.
It might be tempting to compare the two companies. After all, both of them are prominent in the domain name space.
But when it comes to comps, Rightside and GoDaddy don’t match up. Here are some key distinctions between the two companies.
GoDaddy is a retailer, Rightside sells through middlemen.
GoDaddy primarily sells directly to the public. Rightside, through its eNom brand, sells domain names through resellers such as hosting companies. Rightside also owns retail brand Name.com, but it’s a small percentage of its sales.
While GoDaddy counts on millions of individual customers, Rightside depends on an army of resellers. When it rolls out new products, it has to convince each of its resellers to carry them. Rightside markets to a smaller group of customers than GoDaddy. That makes its marketing costs lower, but margins are squeezed as well.
Rightside is betting directly on new TLDs.
Before everything is said and done, Rightside will probably “own” about 50 top level domain names. These domains will be sold through its own channel as well as the registrar channel. This can be a high margin business.
The company will also provide the backend for hundreds more top level domains.
GoDaddy, on the other hand, is content with being the shelf space for these domain names.
Rightside’s topline has stopped growing. It’s banking on new TLDs for growth. GoDaddy is banking on growing its customer base and selling them more stuff.
Rightside is a big domainer.
Rightside owns 300,000+ second level domain names. GoDaddy has previously played this game, but it’s a small part of its business now.
If I could summarize the difference with one thought, it’s this: GoDaddy is a marketing company. Rightside is an infrastructure company.
Frank Schilling’s registry finally comes to agreement with GoDaddy.
Frank Schilling’s registry Uniregistry has signed a registry-registrar agreement with GoDaddy, paving the way for its top level domains to show up on the world’s largest domain name registrar.
The ink on the agreement is barely dry, so you won’t find Uniregstry’s names on GoDaddy just yet. It’s possible they’ll be available at the registrar before the general availability of .christmas and blackfriday on July 8.
Uniregistry’s domain names, including .link and .photo, have had a decent start. Yet they were severely hampered by distribution.
Given the number of free domains given away through some registrars, it’s hard to judge GoDaddy’s marketshare of new TLDs. But it’s the market leader, by far.
Word on the street is that Uniregistry’s contract for registrars has a couple clauses that turned off domain name registrars.
Quiet period eliminates weekly data on aftermarket sales.
GoDaddy’s planned initial public offering means no more weekly domain name sales reports for a while.
Afternic has long sent out weekly aftermarket sales reports including total sales numbers and specific domains with sale prices. GoDaddy took over that responsibility when it acquired Afternic. These reports are the basis for Domain Name Wire’s end user sales reports.
With GoDaddy’s IPO filing, the company is officially in the “quiet period”. It’s technically in place until SEC staff declared the registration statement effective. Then there’s a 40 day quiet period after the IPO.
I imagine that GoDaddy could continue to disclose some of its weekly sales without violating these rules, but companies tend to play it safe in this situation.
That means we’ll have just one weekly end user sales report going forward based on Sedo’s sales.
A slow week in the aftermarket.
GoDaddy and Afternic sold just $1.3 million worth of aftermarket/expired domain names last week, a far cry from the usual $1.8M-$2.0M it turns in.
It may be a hanghover from the holiday weekend in the U.S. a couple weeks ago. An additional reason might be the temporary loss of Afternic on its Premium level distribution. Both Afternic and Sedo had to temporarily remove Moniker due to its ongoing problems. GoDaddy’s registration path itself is a bit in flux as it integrates Afternic.
Here’s a list of end user domain names sales. See previous end user lists here.
Want to learn how to sell your domain names on GoDaddy and Afternic? Download this report.
HomeChef.com $9,850 – Relished, a Chicago-based home food delivery service that operated at RelishedFoods.com, changed its name to HomeChef.
Polycoat.com $9,000 – Polyurethane coatings company Polycoat USA.
Otonexus.com $4,000 – OtoMetrix Medical Technologies, a hearing technology company.
Stampd.com $4,000 – Hat company STAMPD, which has been using STAMPDla.com
SunsetParties.com $1,000 – Sunset Sound System in San Francisco.
NakedDog.com $1,077 – Naked Dog Software, which has been using naked-dog.com.
PennsylvaniaPhysician.com $2,088 – PA Medical Society
NewYorkCenter.org $1,099 – New York Center for Child Development
Population.org $6,000 – Population Media Center, which “uses entertainment-education to tell compelling stories that address important health and social issues.” It uses PopulationMedia.org as its web address.
McGregorHomes.com $1,750 – McGregor Homes LLC in Oklahoma. They use the matching .net domain name.
ChristianRetreatCenters.com $1,549 – Calvary Chapel Costa Mesa in Santa Ana, California