GoDaddy sets IPO range, plans to raise $400M at up to $3B valuation

Company sets anticipated range in SEC filing.

GoDaddyGoDaddy revealed a planned IPO range of $17.00-$19.00 per share in an SEC filing this morning.

At the mid price point of $18.00, GoDaddy will raise $396 million. If it prices at the high end, and its underwriters exercise and option to purchase 3.3 million more shares, it could reach $481 million.

If it prices at $19.00 per share, the IPO would value GoDaddy at just shy $2.9 billion. On the low end it will be about $2.6 billion.

The private-equity investment in GoDaddy three years ago is rumored to have valued the company at $2.25 billion.

GoDaddy will trade under the ticker GDDY on the New York Stock Exchange.

GoDaddy names Chief Customer Officer, new CMO

One of GoDaddy’s original employees moves to new position.

GoDaddy announced today that long time Chief Marketing Office Barb Rechterman will be the company’s Chief Customer Officer, a newly-formed position.

According to a press release, this new position is “responsible for aligning the company’s products, services and engagement models with strategic needs and values of GoDaddy’s unique customer base.”

Rechterman has been with GoDaddy since it was founded in 1997. She has been a driving driving force behind the company’s marketing, even though most of the credit externally has been given to company founder Bob Parsons.

Phil Bienert, a former AT&T executive who has been with GoDaddy since 2013, will fill Rechterman’s shoes as Chief Marketing Officer.

GoDaddy’s latest patent applications

Company adds to its stack of pending patents.

The U.S. Patent and Trademark Office has just published a handful of patent applications filed by GoDaddy.

Methods and Systems for Recommending Packages of Domain Names for Registration (application 14/500711) is a continuation of patents I wrote about earlier this month. It essentially describes a way to determining which domain names a user will want and presenting them as a package.

Two others are related to submitting an offer for a domain name when it is already registered: System for Communicating an Offer for a Domain Names (application 13/973823) and Method for Communicating an Offer for a Domain Name (application 13/973819). If the domain name you want is already registered, the registrar will ask if you want to submit an offer on the domain name.

The general crux of these two patent applications doesn’t seem novel (at least looking at what registrars have been doing for the past five years or so), but perhaps there are some claims within them that are unique.

GoDaddy releases earnings, picks GDDY ticker

Domain name registrar gets one step closer to IPO.

GoDaddyGoDaddy filed an amended S-1 statement with the SEC today that revealed fourth quarter and full year 2014 financials, as well as the company’s planned NYSE stock ticker GDDY.

Fourth quarter revenue at the company grew to $371.7 million, up from $356.9 million in the third quarter and $305.9 million in the same quarter of 2013. The company reported a net loss of ($26.8) million for the quarter, about in line with the third quarter.

For the year, total revenue increased $256.4 million, or 22.7%, to $1.4 billion. The company reported a loss of ($143.3) million for the year. (The company reports an adjusted EBITDA number that is positive.)

Total customers increased 1.1 million on the year to hit 12.7 million.

While the domain name business continues to grow, it makes up a smaller percentage of the company’s business each quarter as the hosting and business application segments grow at a faster clip.

I ran the amended S-1 through Intelligize’s comparison tool. Most of the changes were related to security and compensation.

How to Get the Lowest Prices at GoDaddy

GoDaddy has a bunch of pricing tiers and discounts. The best deal depends a lot on the size of your domain name portfolio.

DiscountIf you’re a domainer, you shouldn’t be paying list price for domain name registrations at GoDaddy (or any registrar, for that matter).

Since a lot of readers use GoDaddy, I thought it worthwhile to run down the various discount options at the registrar.

Price is one of the most important considerations when choosing a domain name registrar, according to last year’s Domain Name Wire survey. (Pssst…take this year’s here.) GoDaddy doesn’t always win on pricing, but below are some of the ways to make sure you’re not overpaying. Click here to continue reading…