Domain Name Wire

Domain Name Wire

Displaying posts tagged under "GoDaddy"

  • GoDaddy to change controversial Super Bowl Commercial

    1. BY - Jan 27, 2015
    2. Domain Registrars
    3. 18 Comments

    GoDaddy won’t run controversial “Journey Home” commercial.

    GoDaddy’s 2015 Super Bowl commercial, which it just released this morning, won’t air on Sunday after all.

    GoDaddy CEO Blake Irving tweeted this afternoon:


    The ad was criticized by many animal lovers.

    In many ways, the commercial was classic GoDaddy. It was sure to spark outrage, which got people talking about the company…much like its previous GoDaddy commercials.

    I wondered this morning if the plan was to get this commercial out there and then pull it in favor of another. They’d get extra publicity by making the change.

    But I’m not so sure about that. Puppygate is more like Elephantgate than GoDaddys typical Super Bowl ads of past. There was little upside to GoDaddy founder Bob Parsons shooting an elephant. There’s probably little upside to joking about selling puppies, too.

    I also don’t think it’s Blake Irving’s style.

  • GoDaddy’s Domain Business with Mike McLaughlin – DNW Podcast #016

    1. BY - Jan 19, 2015
    2. Podcasts
    3. 8 Comments

    A look inside GoDaddy’s domain name business.

    Domain Name Wire podcastHow is domain name registrar GoDaddy handling the influx of new top level domain names? What is it doing to improve its domain name aftermarket and what’s the latest on Afternic? How does GoDaddy handle a growing number of search results for domain names?

    GoDaddy SVP and GM of Domains Mike McLaughlin joins us on the show this week to answer all of these questions.

    Also: a recap of NamesCon including a million dollar domain name auction, a big new TLD promoter and Chris Sheridan makes a move.

    Subscribe via iTunes to listen to the Domain Name Wire podcast on your iPhone or iPad, or click play below or download to begin listening. (Listen to previous podcasts here.)

  • GoDaddy SVP explains why new TLDs are struggling

    1. BY - Jan 13, 2015
    2. Domain Registrars
    3. 11 Comments

    Head of domains at largest domain name registrar says new TLD registries are failing small business owners.

    Why are new top level domain names struggling to grow their registration bases?

    GoDaddy Senior Vice President of Domains Mike McLaughlin told a large audience at NamesCon today that registries are making it difficult for small businesses to buy their domain names. Registries need to focus on accessibility and usability if they want to see their domains succeed, he said. They need to put themselves in the shoes of a small business owner.

    McLaughlin said that registries are missing the mark with: Click to continue reading…

  • GoDaddy Auctions implements bidder verification

    1. BY - Jan 08, 2015
    2. Domain Registrars
    3. 17 Comments

    Verification process should reduce questionable bidding.

    Responding to complaints about the integrity of its domain name auction platform, GoDaddy rolled out a bidder verification requirement today for its auctions service.

    Bidders are restricted to participating in two auctions and a maximum of $1,500 in bids until they complete the verification process.

    To become verified, GoDaddy Auctions will require bidders to have a verified PayPal account. PayPay verification differs by country, but is typically granted when a user links their bank account to their PayPal account. Click to continue reading…

  • GoDaddy gets another Domain Appraisal patent

    1. BY - Dec 09, 2014
    2. Domain Registrars
    3. 8 Comments

    Patent covers using comps for domain name evaluation.

    GoDaddy has been issued another U.S. patent related to domain name appraisals.

    The U.S. Patent and Trademark Office today issued patent number 8,909,558 for “Appraising a domain name using keyword monetary value data”.

    The patent basically covers using comps for a domain name appraisal, i.e. looking up sales of other domain names including similar keywords and using this to determine value.

    GoDaddy has a number of related patents, and this patent application was a continuation of many of them. Last year the company was granted patents for “Appraising domain names using comparative data” and “Domain appraisal algorithm”. These patents discussed using five “p’s” for domain valuation: precision, popularity, presence, pattern and pay-per-click (PPC).

    GoDaddy employees Paul Nicks and Pat Lutwitze are listed as inventors on the patent.