Video: how to set up and use two-factor authentication at

Video gives step-by-step instructions for increasing security in your Go Daddy account.

Two-factor authentication is one of the best ways to make any online account more secure.

Go Daddy introduced two-factor authentication for its United States customers last year.

Once you set up the service you will receive a text message every time you log in to your account. In addition to your username and password, you need to enter a six digit code from the text message in order to access your account.

The idea is that, even if someone learns your username and password, they’ll also need your mobile phone in order to get into your account.

In this video, I’ll show you how to enable two-factor authentication at, and how it works each time you log in.

Breaking: Go Daddy to withdraw applications for .Home and .Casa top level domains

Domain registrar abandons plans for its own top level domains.

Go Daddy is abandoning its applications for the .home and .casa top level domains, the company announced today.

Go Daddy CEO Blake Irving announced the news at its Registry Days conference in Phoenix today.

The event is designed to start a dialogue with new top level domain applicants that may wish to sell their domains through Go Daddy — including applicants that have rival bids for the .home and .casa domains.

By abandoning its .home and .casa bids, the only two TLDs the company applied for that it planned to offer to the public, Go Daddy will eliminate two conflicts.

The first is with competing applicants for the two TLDs. These companies want to strike agreements to sell their domains through Go Daddy, but would have also been competing with the company in the application process.

Second, it will eliminate concerns about Go Daddy promoting its own new TLDs ahead of others in domain check results.

Go Daddy still owns a stake in the .me registry, however.

The company will continue to pursue its brand domain name .godaddy, which will not be offered to the public.

.Org Project 94 kicks off next month

Short .org domains go on auction block beginning next month.

Project 94Next month .org registry Public Interest Registry (PIR) will begin auctioning off domain names as part of Project 94.

Project 94 is the marketing name for releasing 94 one and two character .org domain names that have been reserved since the top level domain was introduced in 1985.

A handful of the 94 domain names have already been allocated to users (such as country code owners) and the remaining 85 will be auctioned off with the help of Go Daddy and eNom.

The first set of domains will be auctioned at Go Daddy starting March 18. eNom will auction domains through NameJet beginning April 7 with the last auction closing April 19. eNom’s information page should go live next week is here.

In a somewhat interesting but smart move, Go Daddy and eNom selected domains in a round robin format similar to a draft. Go Daddy ended up with some really good vowel domains (,,, while NameJet selected all of the single digit domains (e.g., It’s kind of amusing to picture Go Daddy’s Paul Nicks and eNom’s Chris Sheridan sitting down for a fantasy football draft but drafting domains instead.

PIR also made a smart marketing decision by setting up the domains to resolve to web pages that announce that the domains are for sale.

Unlike some previous registry auctions for short domains, these auctions come with restrictions and some rather high reserve prices.

In order to bid you need to apply, and all applications will be reviewed directly by PIR. The exact applicant requirements are a bit fuzzy. The Go Daddy application requires you to state the intent of your purchase and to check a box saying you agree to certain buyer qualifications and will not use the domains for morally objectionable activities. The buyer qualifications give examples of how you may use the domains, but there are no states exclusions beyond morally objectionable uses.

The bottom line: PIR wants people who buy the domains to actually develop them and make them .org domains they will be proud of. I don’t think they’ll be happy if the domains end up parked, although it doesn’t seem to be strictly forbidden.

The reserve prices on single character domains will be steep, which will make people without a business plan think twice before placing a bid. Single character domains being auctioned at Go Daddy have starting bids of $50,000 and reserves north of that.

At Go Daddy, two character domains will start at $1,000 with no reserve and two number domains will start at $10 with no reserve.

Bidding more than $2,500 for a domain at Go Daddy requires passing a verification process and/or making a deposit into a Good as Gold account.

Although .co has had success selling single character domains at high prices, I’m somewhat skeptical that .org will be able to repeat this beyond a handful of obvious domains (e.g. Overstock and Some domains will sell for high prices, but I suspect a number will go unsold.

The Go Daddy kiss that keeps on giving

This year’s Go Daddy commercial may have been its most effective yet.

One thing Go Daddy founder Bob Parsons figured out a long time ago, before was a household name, was that the 30 seconds you buy during a Super Bowl is only part of what you’re buying when you advertise in the big game.

If the only time people see or hear about your advertisement is during that 30 seconds, you got ripped off.

Parsons was the master of getting press before and after the commercial aired.

Early on he played the angle of being a .com advertiser in the Super Bowl after the first round of Super Bowl .com advertisers had all gone bust.

And once that first commercial aired, it was all about how the commercials were controversial.

Every year since then the company has managed to get pre and post game press from its commercials.

While this year’s .co commercial had the smarter message and drove more immediate business, the commercial featuring the infamous kiss between Bar Rafaeli and Jesse Heiman is the one paying long term dividends.

In many ways I think the commercial was better than previous years. This year’s ad was less sexually suggestive. A bit more PG. And it had an added icky factor that was missing from previous years.

The biggest media hit from the commercial came courtesy of Jay Leno:

That minute on Jay Leno, complete with the Go Daddy mention and the Go Daddy logo on Heiman’s shirt, was free.

But that wasn’t it. The commercial was widely talked about on talk shows, comedy shows, etc.

And it keeps on giving.

People will be asking Bar Rafaeli about it for a long time. Jesse Heiman is now synonymous with Go Daddy and it’s geeky side — something the company has been trying to pitch for the past year.

I know some fellow domainers and pundits are still dissing the commercial.

But they haven’t built a billion dollar business, either.

Wow: the Bar Refaeli Go Daddy Super Bowl commercial

People will be talking about this commercial Monday morning.


I have a feeling this commercial will be more talked about than many of Go Daddy’s previous Super Bowl commercials. That’s despite this ad not having any nudity or suggestions that you can “see more” if you go to

It’s got enough of that “ewww” factor and chock value that people will react to the commercial.

I’ve got to wonder how much they paid Bar Refaeli for this one. I guess the draw of being in a big commercial will make you do things.

Apparently this commercial took 45 takes to complete. That makes actor Jesse Heiman one lucky man.