Displaying posts tagged under "eNom"
Company files trademark applications that may be for spinoff.
Demand Media is in the process of spinning off its domain name business into a new publicly traded company.
Will it be called Rightside?
Earlier this month Rightside Group, Ltd. filed four intent-to-use trademark applications for the brand “RightSide”. Rightside Group, Ltd., was formed in Delaware on July 11, 2013. The address on the trademark applications is Demand Media’s office in Seattle.
All of the applications pertain to the field of domain names. A good portion of the descriptions focus on new top level domain names and registry services, so I suppose it’s possible that Rightside is merely a new brand for a product or division within Demand Media’s domain name business. But reading the Goods and Services description on all four applications leads me to believe this is the name of the spinoff:
“Parking domain names for others, namely, providing computer servers for facilitation of the storage of domain name addresses”
“business services relating to the acquisition and development of domain names and websites; online auction services via a global computer network”
“computer services, namely, enabling users of the Internet to deliver information about themselves and, if applicable, their businesses, products or services, and to register their universal resource locators…”
Sure sounds a lot like the entire registrar/registry/expired/parking business to me.
Demand Media gears up for new TLDs by signing new registrar agreement.
Demand Media’s eNom and Name.com domain name registrars have signed the 2013 Registrar Accreditation Agreement (RAA), the company announced today.
That makes four of the top 10 domain name registrars who have signed the new agreement. In addition to Demand Media, other top ten registrars that have signed the agreement include GoDaddy, 1&1, and Melbourne IT.
Signing the new agreement is required before domain name registrars can sell new TLDs, and so far only a handful of registrars have executed the agreement. The updated RAA places significantly more burden on domain name registrars than the previous agreement, including whois verification.
Demand Media was among the companies that was at the negotiating table to help craft the 2013 RAA. With the exception of Key-Systems, all of the registrars that were part of the negotiating team have now signed the agreement.
Richard Rosenblatt resigns as Chairman & CEO of Demand Media.
There’s been a change at the top of one of the domain name industry’s biggest companies.
Demand Media announced today that Richard Rosenblatt has stepped down as Chairman and CEO of the company. Shawn Colo has been named interim President and will be the interim CEO once Rosenblatt’s resignation from that position is effective at the end of this month.
Rosenblatt and Colo co-founded the company in 2006 and took it public in 2011. It went public at a valuation of over $1 billion; It’s market cap is now about half of that.
The company acquired a number of domain name companies including eNom and HotKeys, and owns a substantial number of domain names. It plans to spin off its domain name business into a separate publicly traded company.
Banfield to lead eNom and Name.com.
Earlier this week Demand Media announced that it hired Steve Banfield to serve as SVP and GM of Registrar Services. Demand Media owns domain name reseller eNom and consumer registrar Name.com, both of which Banfield will help lead.
If his name doesn’t ring a bell, that’s because Banfield is new to the domain name industry. His experience with domain names is limited mostly to registering domain names here and there for projects.
Even though he has limited direct experience, he points out that there are links between domain names and what he has dedicated much of his career to: digital products.
“When you’re selling a domain, you’re selling a digital good,” he explained.
His experience with digital goods includes stints at a division of Paramount Pictures, Sony, RealNetworks, and Microsoft.
As Demand Media gets ready to spin out its domain name business, Banfield said he saw opportunity.
“You have a great, growing business that’s poised for additional growth with new TLDs,” he said. “You have a great growing business about to be spun out from a different entity.”
He said he started adding these things up, along with a cultural fit, and decided to make the jump.
Given Demand Media’s role in the domain ecosystem, you can expect to see Banfield at industry conferences in the future.
Domain business positioned as end-to-end domain provider, spin-out on track.
Demand Media just concluded its first quarter earnings conference call, and much of the talk centered on new TLDs.
The company is working to spin out its domain name business into a separate business and expects that to happen by the end of the year or in early 2014.
CEO Richard Rosenblatt explained that the company wants to be an end-to-end provider of domain services. The group will continue to own its own portfolio of domains, hold an expansive distribution network, and provide services to buy, sell, and monetize domains.
Demand Media applied for 26 top level domains and has rights to up to 107 more domains that were applied for by Donuts. The company thinks its first new TLD may come online as early as Q4 of this year based on ICANN’s current timeline.
Rosenblatt said he likes the registry model because it’s higher margin than selling domains as a registrar.
When prompted by an analyst, he said the company should reap the benefits of slotting fees when more TLDs start competing with each other. Slotting fees, sometimes part of marketing programs, are fees domain registries pay to show up higher in domain check results. Demand Media may also determine it is better served to slot its own domains higher and forgo some slotting fees.
The company said that 40% of its revenue in the first quarter came from Google. It will be interesting to see how that is split out after the domain business becomes a separate entity.