Displaying posts tagged under "eNom"
Registrars are slowly improving their search results to show new top level domain name options, but the experience is far from ideal.
Earlier this month I wrote about how domain name search at major registrars wasn’t ready for new top level domain names.
I admitted it was early, as Donuts’ domain names had just come on to the market. It represented the first batch of English-language domains to become available.
Now a few weeks later and over 100,000 new TLD registrations made, is search any better? Let’s take a look.
GoDaddy has made strides in search. On February 5th it didn’t show any suggestions related to the terms used in the search. Nor did it list any new TLDs in its suggestions.
Now the registrar is showing relevant domain names. Today I searched for “PlumbingGuru”. PlumbingGuru.com was taken, but here are the first four suggested alternatives:
I couldn’t replicate these types of suggestions with .photography and .lighting.
GoDaddy also isn’t “spanning the dot” with its suggestions. When I searched for “Fun Holdings”, one suggestion was FunHoldings.holdings, but not fun.holdings (which is available).
The search also has some difficulty parsing words to suggest new domain options. This is an age-old challenge that’s not unique to new domain names.
eNom appears to be more on top of things than other registrars.
Last time around it was showing decent suggested alternatives, although its highlighted options at the top of the page seemed to be hardcoded. Today I got the impression that these top results were somewhat based on the search term.
If I had spent $50 million on ads promoting new TLDs before they even launched, I’d sure as heck make it easy for customers to place orders on the day they launched.
Amazingly, 1&1 made it difficult to do so. If you searched for one of the new TLDs in the search box, you were told they were unsupported:
Now you can search for the domains on the main search box rather than going to a special new TLD page.
The user experience is a bit mixed. When I searched for “Baseballgame.guru”, 1&1 returned this:
It acknowledged the domain I was searching for. I’m searching from Texas, but I’m a bit confused as to why I’m being pitched .mx domain names for Mexico.
1&1 doesn’t appear to be considering search terms in suggested domains yet. When I did the PlumbingGuru and FunHoldings search, neither .plumbing nor .guru domains were offered.
Another interesting thing about their domain search: you can have any spaces. I see domain search moving from a string such as PlumbingGuru to terms such as “Plumbing Guru”. 1&1 returns an error message when you search like this.
Hover only appears to return new TLD options if you search for them, e.g. fun.holdings. “Fun holdings” did not suggest .holdings domain names.
Web.com’s registrars fall in to the bucket of “yeah, we aren’t ready for new domain names yet.” Much like 1&1 on the first day, the only way to register a new domain at NetSol or Register.com is to do it through a special new TLD page.
It’s as if some registrars had no idea new TLDs were coming.
Let the testing begin…
They haven’t been available for long, but already we’re seeing varying registration fees for Donuts’ domain names.
Domain name registrar GoDaddy is charging lower annual registration fees for some of the latest new top level domain name offered by Donuts — while charging a premium for others.
Pricing for many of the “second round” Donuts domains (e.g. .photography) as well as pre-orders for some of the to-be-released domains (e.g. .tips) are now $24.99. Most of the initial ones were $39.99.
It appears the first seven domains are all priced at $39.99 and up, including $69.99 for .ventures and .holdings. In the second batch of seven, .estate and .camera are $39.99 while the others are $24.99.
Prices at eNom also seem to have come down for some domains. I’m seeing fees of around $21 for “second round” domains .photography and .equipment, but $32 for first round .guru. eNom is also charging more for .holdings and .ventures at $49.99
You should expect lots of fluctuation in registration fees as registrars and registries test price points.
It’s reasonable to assume that customers will pay more for .holdings and .ventures domains since larger companies will be typical buyers. But only testing will tell.
One of the early criticisms of new top level domain names is that they cost 3-4 times as much as most existing domains, such as .com and .net. The pricing for some of the less expensive domains is around twice the cost of .com.
[Editor's note: the original version of this story implied that GoDaddy had raised its pricing for .holdings and .ventures. Based on Google cache's of GoDaddy's site, it appears the pricing has been higher all along.]
Company files trademark applications that may be for spinoff.
Demand Media is in the process of spinning off its domain name business into a new publicly traded company.
Will it be called Rightside?
Earlier this month Rightside Group, Ltd. filed four intent-to-use trademark applications for the brand “RightSide”. Rightside Group, Ltd., was formed in Delaware on July 11, 2013. The address on the trademark applications is Demand Media’s office in Seattle.
All of the applications pertain to the field of domain names. A good portion of the descriptions focus on new top level domain names and registry services, so I suppose it’s possible that Rightside is merely a new brand for a product or division within Demand Media’s domain name business. But reading the Goods and Services description on all four applications leads me to believe this is the name of the spinoff:
“Parking domain names for others, namely, providing computer servers for facilitation of the storage of domain name addresses”
“business services relating to the acquisition and development of domain names and websites; online auction services via a global computer network”
“computer services, namely, enabling users of the Internet to deliver information about themselves and, if applicable, their businesses, products or services, and to register their universal resource locators…”
Sure sounds a lot like the entire registrar/registry/expired/parking business to me.
Demand Media gears up for new TLDs by signing new registrar agreement.
Demand Media’s eNom and Name.com domain name registrars have signed the 2013 Registrar Accreditation Agreement (RAA), the company announced today.
That makes four of the top 10 domain name registrars who have signed the new agreement. In addition to Demand Media, other top ten registrars that have signed the agreement include GoDaddy, 1&1, and Melbourne IT.
Signing the new agreement is required before domain name registrars can sell new TLDs, and so far only a handful of registrars have executed the agreement. The updated RAA places significantly more burden on domain name registrars than the previous agreement, including whois verification.
Demand Media was among the companies that was at the negotiating table to help craft the 2013 RAA. With the exception of Key-Systems, all of the registrars that were part of the negotiating team have now signed the agreement.
Richard Rosenblatt resigns as Chairman & CEO of Demand Media.
There’s been a change at the top of one of the domain name industry’s biggest companies.
Demand Media announced today that Richard Rosenblatt has stepped down as Chairman and CEO of the company. Shawn Colo has been named interim President and will be the interim CEO once Rosenblatt’s resignation from that position is effective at the end of this month.
Rosenblatt and Colo co-founded the company in 2006 and took it public in 2011. It went public at a valuation of over $1 billion; It’s market cap is now about half of that.
The company acquired a number of domain name companies including eNom and HotKeys, and owns a substantial number of domain names. It plans to spin off its domain name business into a separate publicly traded company.