My 12 Picks for Thursday’s DOMAINfest Auction

Here are a dozen domains worth watching at Thursday’s domain auction.

DomainSponsor’s first DOMAINfest Power Networking day is this Thursday in Fort Lauderdale. The day concludes with a live domain name auction featuring 120 domain names.

Several of the domains in the auction are tied to Rob Monster’s Domain Strategies. Karate.com, a partnership between Domain Strategies and Live Current Media, is on the block for $500,000-$750,000. Wifi.com, an early partnership for the company, is priced somewhere north of $1 million. Wifi.com was purchased by Salient Properties for $225,000 in 2006, and Domain Strategies partnered with Salient in early 2008. A lot of investment has gone into the web site. Monster also has HardDrives.com priced $500,000-$750,000, a domain he picked up last year for just over $200,000.

Hobbies.com, which was purchased in combination with iToys.com for $102,000 at the eToys bankruptcy auction, is up for sale between $250,000-$500,000.

Here are 12 domains in the auction that I think are worthy of attention:

Antidepressant.com – the plural would be better, but it might be worth the $10,000-$25,000 reserve.

BoardGames.com – I know the reserve is hefty at $250k+, but this domain could be awesome for a casual games web site or for one of the big board games companies. So far most board game sellers have gone with branded domains instead of category killers. As a bonus, it’s an active site with good traffic according to Compete.com. Probably only end users at this price, although I can think of a couple domain investors that might bid in the lower range.

CarSecurity.com – an entire category for under $5,000.

CherryTrees.com – a great buy at under $1,000.

Collapsed.com – I can think of a lot of things that have collapsed over the past few years. Worth the money at $1,000-$2,500.

EFP.com – good three letter domain for $5,000-$10,000.

FitnessStore.com – with a reserve between $10,000-$25,000, the price might be a bit hefty. But worth a look.

FrontSeats.com – Perfect domain for an online ticket brokerage, although you might need to snag frontseat.com as well.

GolfResorts.com – Priced $10,000-$25,000; I like it near the lower end of the range for sure.

Petroleum.net – I’m kind of down on .net these days, but a good one for under $10k.

Sentimental.com – I can get sentimental about this domain between $5,000-$10,000.

Taunt.com – OK domain, but at no reserve we should see some bidding action.



DOMAINfest Announces Two Single Day Events in U.S.

Oversee announces two “mini shows” for 2010.

DOMAINfest, a conference organized by Oversee.net and DomainSponsor, has announced two one day events taking place in the U.S. this year.

The first will be May 13, 2010 at the W Hotel in Fort Lauderdale and the second on August 18, 2010 at the Grand Hyatt in midtown Manhattan, immediately following the Affiliate Summit East conference. Each event will including networking and programming and a Moniker live domain name auction. Admission will be $175.

Oversee’s move makes sense for a number of reasons:

1. TRAFFIC inked an exclusive deal with Rick Latona for auctions this year. Without these one day events, Moniker would only have two major domain conferences this year at which to run auctions (its own DOMAINfest conferences). The company just added two more auction events to the calendar.

2. It allows Oversee to reach out to its regional customers, and new potential customers attending other conferences in the cities at the same time.

3. The entry fee of only $175 opens up networking opportunities to people that don’t want to spend more money to attend one of the major domain name conferences.

Registration for the events will be open starting April 12 at DOMAINfest.com.



DomainSponsor Sues Publisher for Parking Domains It Didn’t Own

Parking company says publisher committed fraud by parking domains it didn’t own.

DomainSponsorOversee.net, parent company of domain parking company DomainSponsor, has filed a lawsuit (pdf) against one of its former customers.

The lawsuit alleges that Simple Solutions, LLC, parked domains with DomainSponsor and represented that it owned the domain names. However, Oversee.net alleges that Simple Solutions didn’t actually own the domains, and their ownership was in dispute.

DomainSponsor’s advertising feed provider refused to pay DomainSponsor for clicks on the domains because of the dispute over ownership. The parking company ended up paying over $75,000 to the defendants, but its feed provider didn’t pay DomainSponsor for any of the clicks. (Although not referenced in the lawsuit, DomainSponsor’s main ad feed is Google).

The alleged fraud took place in November and December 2006.

Oversee.net is suing for breach of contract and fraud. It is seeking actual damages, interest, punitive damages, and attorneys fees.



Zappos CEO to Keynote DOMAINfest Global

Keynote speaker announced for DOMAINfest Global.

Tony HsiehTony Hsieh, CEO and Co-Founder of Zappos.com, will be the keynote speaker for DOMAINfest Global 2010. The event will take place January 26-28, 2010 in Santa Monica, California.

This is a good choice for the show, given Hsieh’s background in internet marketing and domain names. Hsieh founded the popular banner exchange network LinkExchange, which he sold to Microsoft for $265 million. He also understands the value of a category killer domain name, as Zappos.com paid $4.9 million for Clothes.com. Zappos entered into an agreement to be acquired by Amazon.com for $850 million earlier this year.

If you plan to attend the event, early bird registration rates are available through the end of September for $895. Prices increase $200 on October 1.

Last year, more than 600 people from 26 countries attended the event, making it the largest domain name conference of the year.



Typo FAIL

An unwise typo domain purchase.

This domain name auction, which concluded earlier today, begs two questions:

1. Do domain parkers click on ads when they accidentally stumble across a parked page?

2. Who would be stupid enough to shell out $2,250 on a domain that they’ll lose through arbitration?

Update 3/23: I received a note from Sedo today that the transaction was canceled. With regards to the comments below about allowing sales like this to happen, my experience with Sedo is they’ll take these auctions down in a heartbeat if you notify them. They also monitor auctions, but occasionally miss some.]


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