Igloo to market 300k+ DomainSponsor domain names

Domain name portfolio acquired by Rook Media will be marketed by Igloo.

IglooWhen Rook Media acquired DomainSponsor earlier this year, it also acquired Oversee.net’s large portfolio of domain names.

Domain brokerage Igloo will begin marketing many of these domain names shortly, Igloo and Rook announced today.

While not all domain names will be offered for sale, over 300,000 will be offered through Igloo’s brokers and a new online marketplace.

Oversee.net once owned about a million domain names, although that number was reduced significantly in recent years.

Many of these domain names have been listed on domain marketplaces before, but this is the first time there will be a dedicated marketplace for the domain names. It’s also the first time I’m aware of that the domains will be proactively marketed.

Many other large portfolio holders have marketplaces, even simple ones like YummyNames.com for Tucows’ domain names.

Rook Media acquires DomainSponsor

Oversee.net has sold DomainSponsor and its domain name portfolio to Rook Media.

Rook MediaOne of the largest domain name parking companies has been acquired.

Rook Media has acquired domain name parking company DomainSponsor from Oversee.net, the companies confirmed today.

DomainSponsor is one of the oldest domain parking companies, serving customers since 2002. Rook, on the other hand, just launched in 2011. Rook was founded by former employees of NameDrive, a parking company that was acquired by KeyDrive in 2011.

Oversee.net has previously sold off a couple businesses including registrar Moniker and expired domain service SnapNames. But DomainSponsor was the company’s initial business, so the company has essentially sold off its core. Oversee.net continues to run a number of vertically focused lead generation websites, which has been the area of growth for the company in recent years.

Rook CEO Ash Rahimi told Domain Name Wire today that Rook and DomainSponsor will continue to operate as separate parking platforms for the foreseeable future.

“The customer experience will be the same as it always was,” said Rahimi. “We will be incrementally taking the best features of Rook and DomainSponsor and implementing them across platforms”.

Rahimi said the acquisition brings together the best of international monetization with Rook and U.S. monetization with DomainSponsor.

“We are the largest domain parking company by a fair margin at this point,” he said.

Rahimi says the acquisition has been several months in the making.

“It takes time,” he explained. “We’re two competitors in a pretty small industry. It’s difficult to go out there and get the usual data [necessary to evaluate an acquisition].”

The acquisition, which closed last Friday, includes Oversee.net’s owned and operated domain name portfolio. It does not include the DomainFest conference brand.

All of DomainSponsor’s approximately 30 employees have joined Rook. That doesn’t include Dwayne Walker, who has been the face of DomainSponsor at conferences in recent years. Walker will help with the transition but remain with Oversee.net.

Oversee.net CEO Debra Domeyer told Domain Name Wire that the company wasn’t actively shopping DomainSponsor for sale. It didn’t have serious conversations about an acquisition with any companies other than rook.

“I’m real positive about [the acquisition],” she said. “I feel really good about the Rook team and I’ve gotten to know them really well.”

Domeyer says that Oversee.net now has about 50-60 employees.

DomainFest is less than a month away. Here’s why I’m going.

DomainSponsor’s annual domain name conference is just a few weeks away.

DomainFestThis year’s date-shifted DomainFest conference is less than a month away, kicking off on March 31.

I just booked my travel for the event, which is one of many domain conferences I plan to go to this year.

With a very busy conference circuit, I’m being selective about which events I attend. Ultimately I included DomainFest as one of them for five reasons:

1. The show has a long history of putting on a professionally run event.
2. Given the long list of sponsors, I think the event will be well attended (even if smaller than in previous years).
3. The agenda includes a number of sessions and speakers I’d like to see, including Akram Atallah.
4. It’s in L.A., which is an easy (and cheap) trip for me.
5. With everything going on in the industry as new TLDs launch, I feel like waiting for the next conference is just too long.

Stone Temple Pilots to play DomainFest

STP on the bill for DomainFest 2014.

DomainSponsor’s DomainFest conference is always known for legendary entertainment. The Playboy Mansion comes to mind. Renting our Universal Studios. In other words, over-the-top events when compared to other domain conferences.

This year the conference has another great event, but in an entirely different category: Stone Temple Pilots with Chester Bennington will play Tuesday, April 2 at a private event. The location will be revealed at registration, and badges of course will be required to attend.

Talk about reliving the 90s!

I haven’t yet decided if I’ll attend DomainFest this year, but they’re making it difficult to say no.

DomainFest returns to Hollywood, plans conference for end of March

Oversee.net’s DomainSponsor announces plans for 2014 conference.

DomainFestDomainSponsor’s annual DomainFest conference is changing its branding back to DomainFest and has set its dates for 2014.

The nine year old conference changed its name last year to WebFest Global because the agenda had expanded beyond domain names into search, mobile, and web development. Although it appears this year’s event will also focus on these expanded topics, the company is reverting its branding back to DomainFest. I think this is a good move, as many in the industry still referred to the conference by this name.

The conference is also returning to the Loews Hollywood Hotel in Hollywood. The event had shifted from Hollywood to Santa Monica for the past few years.

Earlybird pricing is $695 through February 14, and there will be day passes available for the first day of the conference.

It will be interesting to see how attendance is for the show. The conference typically takes place in late January or early February, and this year NamesCon filled that void. Also, DomainFest is being announced just two months in advance, which isn’t much notice.