Friday, March 22nd, 2013
Internet Traffic asks customers to identify themselves as part of new Google initiative.
One of the topics discussed extensively in the hallways at Webfest this year was changes Google is making to its parking program.
Although I don’t have all of the details, the bottom line is that Google is making an effort to better identify who is actually parking domains using its ad feed. This may involve steps to identify people across the various parking companies that use Google.
Today Internet Traffic customers saw what appears to be the first sign of these changes.
The company sent an email to customers asking them to agree to a couple terms and provide detailed contact information.
The terms are basic and are already in all parking companies’ terms: that you won’t click on ads on any of your domains and won’t provide incentives for others to click.
I’m not sure how this will be implemented across the different parking companies, but you can expect to see some of the results of these changes in the coming months. And my understanding is that there are other parts of this initiative that you won’t see.