Domain parking ads don’t consider the full meaning of a domain name that spans the dot.
A couple weeks ago Donuts launched the .cash top level domain name.
This got me thinking about domain parking. I’ve owned a few .com domain names with the term “cash” in them. When they got clicks, they were high dollar clicks. There are lots of expensive Adwords terms related to cash.
So would traffic to something.cash monetize well?
No, not on the basis of the top level domain name.
As of right now, Google does not consider the new TLD term when deciding which ads to serve on parked domain names. It only considers the second level domain name.
This creates a problem for domain names in which you need both the left and right of the dot to determine the full meaning, e.g. austin.condos.
Sedo, one of the largest domain name parking companies, told Domain Name Wire that Google has confirmed to it that considering the new TLD is in Google’s feature pipeline.
However, I wouldn’t expect Google to roll it out any time soon. There’s very little traffic to new TLDs so far. Sedo said that new TLDs accounted for just 0.13% of its traffic in June.
I have come across a couple examples of parked domains that seem to show ads based on the full context of the domain name despite the full meaning spanning the dot, so there’s hope for decent monetization while you wait.