A visualization of reality for brand protection costs and new top level domain names. One thing that's clear from talking to various people at ICANN 50 this week is that they are surprised by the low level of defensive trademark registrations in new ... Continue Reading7 Comments
Amazon fires up defensive domain registrations for Fire Phone
· UncategorizedAmazon registers 200 or more domain names related to new phone. Amazon.com unveiled its Amazon Fire Phone yesterday. At the same time, it went on a defensive registration binge for names related to the new product. I count 200 domain name ... Continue Reading4 Comments
How much will Domainers and Defensive Registrations matter for new TLD operators?
· UncategorizedNew TLD registries will need to count on domainers and defensive registrations if they hope to amass a large registration base. Every new top level domain name applicant I've spoken with will swear they aren't counting on defensive registrations to ... Continue Reading5 Comments
Are Defensive Domain Name Registrations a Myth?
· Policy & LawStudy sheds light on how many brand managers register domain names defensively. Minds + Machines, which offers services to new top level domain name applicants, has released a new study showing how brands register their domain names in newer top level ... Continue Reading8 Comments