A silly mistake tipped me off to a click fraud and pump-and-dump scheme. Every once in a while, someone running a click fraud scam slips up. And sometimes they slip up in a big way: by accidentally tipping me off about it. For example, In August ... Continue Reading20 Comments
Click Fraud? Don’t Forget about Impression Fraud
· Policy & LawImpression fraud is alive and well. While most media outlets have shouted the alarm bells about click fraud over recent years, we shouldn't forget that the old stalwart of online advertising fraud still exists: impression fraud. The Wall Street ... Continue Reading3 Comments
Update: Domain Parking Still Converting
· Domain ParkingHere's more proof that domain parking converts for advertisers. About a month ago I wrote about how the domain channel at Google was converting well for me, even though a number of advertisers would tell you otherwise. Now that I have a month more ... Continue Reading4 Comments
Old Media’s Dirty Secret: Impression Fraud
· Policy & LawClick fraud is an issue because it's measurable. What about fraud with dead tree media? There's a lot of focus on click fraud. Click fraud is admittedly a problem with online ads, especially on content networks where individuals can profit. But ... Continue Reading4 Comments
Domain Names: What’s Hot, What’s Not Now
· UncategorizedWhat's hot in the domain industry, and what's not? It's been a few months since I wrote the What's hot, What's not article for domain names. A lot has changed since then, so I've updated the list. What's Hot Geo Domains - geo domains have been a ... Continue Reading10 Comments
Stomping Out Click Fraud Critical to Industry Survival
· ServicesDomain ad networks must stop fraud to survive in the long run. Austin, Texas based click fraud prevention company Click Forensics just picked up a $10 million venture funding round, bringing its total raised to $15 million. Click fraud is a big ... Continue Reading4 Comments