Company may offer short term registrations if awarded domain names.

Go Daddy is proposing a couple twists in its plan to offer .home and .casa domain names to the public.

A big one: registrations as short as one month.

“Why pay for a year if the domain name will not be needed for a year?”, the company asks in its application.

This makes since for real estate domains. When I put my house on the market last year I registered our street address as a .com domain with a one year term. We only needed the domain for the month the house was on the market, though.

I’ve seen some registrars offer existing domains on a monthly (or even trial) basis when bundled with a web hosting service. In those cases if the customer bails after a month then the registry gets stuck with a loss since the registrar paid the full year registry fee on the domain.

Go Daddy may also offer its other products as tie-ins to the domain names, such as Go Daddy?s InstantPage product.

The .home and .casa domains would not be limited to real estate use. The company also proposes uses for “Everything for the Home”, e.g. decorating, remodeling, etc., and as a “Personal Space”. Its not clear if monthly options will be available for all uses.

Pricing is slated to be less than $3 per month. At as much as $27 a year it may seem high, but this is where pricing gets convoluted with new TLDs. If they are bundled with other services, it might actually be cheaper than someone’s current monthly package. With monthly pricing, it’s also possible that registrations for more than a few months would be priced lower, putting them in line with existing TLD prices.

Go Daddy would also commit to a maximum of 3 price increases during the first ten years of the domain. These increases, which can only take place after the second year, would be limited to 7% per increase.

Both .home and .casa are contested by multiple applicants.

Go Daddy applies for .home, .casa, and .godaddy top level domains.

Domain name registrar Go Daddy has applied for the .home and .casa top level domains, CEO Warren Adelman disclosed to Domain Name Wire. These two domains are in addition to .GoDaddy.

Adelman said the domains were chosen in part because they have multiple meanings with big market opportunities: they can be used in both a real estate context and personal context.

From a real estate perspective, Go Daddy has seen strong demand and an increasing importance of domain names in the real estate business, Adelman said.

The company hasn’t yet decided how it will go to market with the top level domains. It may choose to use partners for some markets and go direct for other markets. Although he did not specify, it’s easy to see how the company could work with real estate channels to market the .home/.casa domains or integrate the offering into a real estate agent product. GoDaddy.com is the perfect vehicle to market .home and .casa from a perspective of creating a home on the web.

Adelman is realistic about the challenges facing new top level domains. Go Daddy has experience working with a number of registries to market domains and has first hand experience with .me.

“Dot.com has been getting the lion’s share of branding since the dawn of the internet,” he said. “Any kind of new branding is heavy lifting.”

Go Daddy’s applications for just two non .brand domains caught some people — including me — by surprise. Demand Media, a competitor, has announced grand plans and is expected to apply for dozens of top level domains.

“We were very thoughtful over a period of years about what we wanted to do,” said Adelman. “At the end of the day we’re in the business of bringing services to end customers that meet their needs. We’re in a position to do that for TLDs we bring to market and other registries are bringing to market. Perhaps from our vantage point we looked at it differently.”

Adelman would not disclose who is providing back-end registry services for the domains. Go Daddy has the capabilities to do it in house, but with just three domains it’s possible they have selected a registry partner.