How companies find and select names. DNW listeners are familiar with the process of selecting and buying a domain name. But how do companies actually go about selecting a name for their business or product? Eli Altman is Creative Director of A Hundred ... Continue Reading3 Comments
Naming a Business – DNW Podcast #130
· PodcastsLearn from this company's mistakes coming up with a company name and domain name. Naming your company and finding the right domain name can by tricky. Do it wrong and you'll end up going through the expense of a rebrand. Willy Ogorzaly knows this well ... Continue Reading3 Comments
Why Sonic.net rebranded as Sonic, and how it got Sonic.com
· Domain SalesNearly decades after it was founded, Sonic.net acquired the matching .com domain name and rebranded. When Dane Jasper co-founded California ISP and telecom company Sonic.net in 1994, he settled on .net because the .com was already taken. Another ... Continue Reading13 Comments