This company is taking the opposite approach of Uniregistry. Will it work?
In light of Uniregistry’s sharp price increases for registering and renewing many of its top level domain names, it was interesting to learn this week that another registry is taking the opposite move.
Boston Ivy, which runs the .broker, .forex, .markets and .trading top level domain names, cut its wholesale prices as much as 97%.
The company is affiliated with financial firm IG and knows the space well. At the same time, its domains have not gotten traction at high prices. .Forex, for example, has fewer than 100 registrations according to nTLDStats. It used to have a $1,000 wholesale cost; now it is just $30. .Broker has been reduced from $500 to $20. .Trading is going from $50 to $12 and .Markets from $40 to $10.
I asked the company about this move and why it thinks it will pay off.
DNW: Why are you lowering the prices? Click here to continue reading…