Company claims owner of MarlboroWeed.com is cybersquatting.
Philip Morris USA Inc., an Altria company that makes Marlboro cigarettes, has filed a cybersquatting complaint with World Intellectual Property Organization. The company is demanding that the owner of MarlboroWeed.com hand over the joint.
MarlboroWeed.com was registered in 2010 and doesn’t appear to have ever been used. The domain name resolves to a “coming soon” page.
This isn’t the first time Altria has gone after people who registered domain names using its brand names and marijuana terms. In 2010 it won a similar case for the domain names AltriaCannabis.com and AltriaMarijuana.com. It now owns the domain names but hasn’t done anything with them.
So, is this a case of simple brand protection or a desire to eventually use the domain names? Maybe it’s both.