An antiquated technology term in .me sells for five figures.
Sedo sold $1 million worth of domain names last week. While this week’s list doesn’t include as many end user buyers as the last one (at least publicly), a lot of smaller businesses bought domain names.
One of the most amusing ones is Telegram.me at $10,000. Now, be honest — if someone told you they registered a domain name with telegram in it, you’d laugh at him. Right? The New Zealand man who sold Telegram.me is laughing all the way to the bank.
Here’s the list of some of last week’s end user sales at the Sedo marketplace: Click here to view the end user sales list
App makes it easier to narrow in on the best domain name.
GoDaddy recently released an iOS app for finding and registering domain names called GoDaddy DomainFinder.
Many of its features are similar to what you find on GoDaddy.com and other registrar sites. For example, the app lets you filter by price, TLD, and length.
Yet some features are new and different, mostly when it comes to whittling down the large list of results you receive. You can easily “favorite” domain options or eliminate them.
After trying out the app, I asked GoDaddy Senior Vice President and GM Mike McLaughlin if the app’s new functionality will become part of GoDaddy.com’s website. Click here to continue reading…
Easy-to-create starter sites fuel early usage of domain names for Realtors.
About four weeks ago, the National Association of Realtors released the .realtor domain name. Ahead of the launch, I called it one of the most important launches in the nascent new top level domain name program.
.Realtor has quickly shot up to the #4 spot of new top level domain names with about 85,000 domain names in the zone file.
Much like #1 (.xyz) and #2 (.berlin), its success has a lot to do with giving domain names away for free. National Association of Realtors (NAR) is giving up to 500,000 addresses away for free for the first year; others cost $40.
But there are some key differences with .realtor, and why I think it has done a lot to move new TLDs forward as a whole.
First, although most of the registrations were free, Realtors had to actually register them and were limited to just one for free. This means that 80,000 people are now more aware of what’s right of the dot. In other words, they understand a bit more about what a new TLD is.
Second, .realtor has quickly become one of the most “used” top level domain names.
I spot checked a random group of 50 .realtor domain names in the zone file. 46% of them resolved to a website, including forwards. The rest were parked. That’s a pretty good number.
.Realtor achieved this by making it really simple to set up a starter site. Through a partnership with Realtor.com, agents could click a few buttons to set up a basic page with their contact info, bio, and listings. Here’s an example.
True websites? Maybe not. But it’s a step toward getting indexed. It’s also a web address that a Realtor could give to a client or put on their business card.
That moves new top level domain names forward…one impression at a time.
Sites will get label, and might get a search benefit in the future.
Google announced today that it is adding a “mobile-friendly” label to sites in search results, and is experimenting with using mobile-friendliness as a ranking signal.
Over the next few weeks, Google will start adding the “mobile-friendly” identifier next to qualified sites for mobile searches (see picture).
In a blog post about the move, Google suggested that how mobile-friendly a site is might also affect its rankings in the future.
We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
It seems intuitive that Google will demote sites in mobile search if they don’t render well on a mobile browser.
You can see if your site is eligible for the mobile-friendly label on this test page.
This one will be interesting.
This morning I was perusing recently filed trademark applications when I came across an application for Trademarking.com.
When I checked the whois on the domain name, I saw that the domain was registered to domain name investor Rick Schwartz. But the company that filed the trademark was Trademark King in Indiana.
TrademarkKing.com (with two k’s) is registered under whois privacy, so I thought perhaps the trademark applicant owns this domain and the application was merely a typo. I picked up the phone and called the applicant to verify this was the case.
To my amazement, it’s not. The president of the applicant said he didn’t like how the domain name looked with two k’s, so he just used one. (He also filed a trademark application for “Trademark King”.)
When I explained that someone else owned the domain name Trademarking.com, he said he didn’t know that but that it doesn’t matter. He explained that he buys and sells trademarks, and if he trademarks it first, then it doesn’t matter who owns the domain name.
In fact, he said he’d have his lawyer demand that the domain name “be taken down”.
Please pass the popcorn.