Interesting: Minds + Machines patent app for using domain names as currency

Patent application describes a novel way to use domain names as a currency.

Minds + Machines domains as currencySo far, we’ve seen some innovation in how new top level domain names are distributed and sold, but not much innovation in how they’re actually used.

Minds + Machines has an idea that certainly seems innovative: using domain names as a currency.

The company filed a patent application on the idea last year, and it was just published by the U.S. Patent and Trademark office this morning. (Read the full application embedded below.)

The idea is that you can buy a domain name from your registrar that has a certain stored value facilitated by the registry. For example, I could go to GoDaddy and request a $500 stored value domain name. The registrar would then issue a domain name, such as, which corresponds to that $500. Click here to continue reading…

Wow, how was this case not reverse domain name hijacking?

WIPO panelist drops the ball in RDNH decision.

A single member World Intellectual Property Organization panel has denied a UDRP complaint against the domain name, but failed to find the complainant guilty of reverse domain name hijacking.

Frankly, I’m stunned that panelist Pablo A. Palazzi did not find beauty products company Alessandro International GmbH to have brought the case in bad faith, and his rationale contradicts the facts of the case.

Alessandro International GmbH filed the complaint against Alessandro Gualandi of New York. Yes, the respondent’s name is Alessandro, and he registered his first name as a domain name.

The arguments made by the complainant are stunning: Click here to continue reading…

Marchex CEO steps down

A new boss at Marchex and Q4 earnings released.

Marchex reported earnings today, and also announced that long time CEO Russell Horowitz has stepped down. Company co-founder Pete Christothoulou has taken over the top post.

The company, which derives the bulk of its revenue from performance advertising in which customers pay for phone calls, had a rocky 2014 after losing the bulk of its business from its biggest client. The stock trades for about $4.00 now, well below its 52-week high of $12.84.

Marchex also owns a large portfolio of domain names that it monetizes and sells through the Archeo Domains brand. The Archeo business reported revenue of $3.0 million for Q4 2014, and $14.5 million for the year. Both of these numbers are down from their prior respective periods.

Here’s what sold at NameJet this past week

Joseph Peterson reviews the previous week’s expired domain name sales on NameJet.

China is perched at the top of our chart – same as last week. The high expired domain sale from NameJet was ($11.9k), which – if experience is any guide – probably has multiple meanings apart from being a proper name. In spite of its resemblance to the English word “symmetry”, ($1.8k) is bound for a Chinese audience also, as are ($1.9k), ($713), and possibly 2 or 3 others among the shorter domains whose buyers haven’t yet been revealed. Click to seed more sales…

New candidate for worst domain name:

Why would you put your company at such a marketing disadvantage?

sqeeqeeI’ve written about plenty of poor domain name choices, and I have a new candidate to throw into the mix: is some sort of social networking platform, and it proudly just launched a cloud file hosting service called SqeeBox.

How do you think you pronounce these brands?

Skee-key? Skwey-key? Squeak-Key?

It’s tough to say. On the one hand, the logo has keyholes, so I think something with “key” in it. But then their marketing information suggests the latter:

“Almost as fast as you can say “Squeaky”, you can use “Sqeeqee’s innovation social commerce platform to handle all of your social networking…”

(Update: it turns out it is supposed to be pronounced “squeaky”.

Look, I’m a big fan of using a .com domain name for your business. But if your choice is or, I’d go with the .social. (Actually, I think they’re both horrible, difficult to spell names and I’d just pick another brand name.)