Domain Name Wire

Domain Name Wire

  • Power of Press: London Standard’s front page article about .London

    1. BY - Apr 16, 2014
    2. Uncategorized
    3. 6 Comments

    London Evening Standard dedicates half of front page to .london web address.

    London Evening Standard.City domain names are popular with local press, and here’s a great example.

    Michael Blend (formerly with Demand Media) snapped this photo in London today. It’s the front page of London Evening Standard, and it looks like half of it is devoted to the publication getting a .london domain name.

    It’s basically a half page ad for .london courtesy of the publication, which is in the domain’s “pioneer” program. It plans to run in parallel with its existing web address.

    I expect .london to be one of the most successful new TLD launches to date.

  • With just 22 domains registered, .Rich is the biggest bomb in new TLDs. Or is it?

    1. BY - Apr 16, 2014
    2. Domain Sales
    3. 12 Comments

    .Rich zone file only has 22 names in it.

    .rich domainLast week the .rich top level domain name quietly launched in general availability.

    And I mean quietly.

    .Rich registry I-Registry’s website is still promoting the January launch of the .rich sunrise. There’s no mention of registrars carrying the domain, either. I can only find a handful of registrars supporting the domain.

    Oh, and it comes with a steep price tag: about two grand a year.

    That’s not a typo. IP Mirror is offering .rich domains for $1,899 a year. wants $2,599.

    The net result is only 22 domains have been registered to date. That’s how many are in the zone file, so it’s possible there are a few more without nameservers.

    Rich people are not registering .rich domains to flaunt their wealth as I-Registry had hoped. Instead, a handful of brands that have registered their names in every extension they can have stepped up to the table.

    Samsung has gone a bit further, registering the names of some of its key executives (e.g.

    I can’t envision a rich person registering one of these to show off. But maybe Paris Hilton will and they’ll go viral in Hollywood and 50 people will register them.


    Is this the worst new TLD launch to date? From a size perspective it appears so. But if the sunrise price was anywhere near the general availability price, it’s possible the registry has pulled in a good $25,000. That beats a registry that sold 1,000 names at $15 a pop.

    I-Registry is apparently also launching .onl on Thursday. It’s short for .online. I don’t think it will get much more revenue out of the gate than .rich.

  • 18 end user domain name sales

    1. BY - Apr 16, 2014
    2. Domain Sales
    3. 6 Comments

    3D printing company among end user domain name buyers last week.

    Afternic and GoDaddy combined to sell over $2 million worth of domain names last week. Here are some that were sold to end users.

    You can view previous end user sales lists here. $14,000 – BinMadi Watches. As best I can tell this is the name/brand of a watch. $11,000 – a CSC client, most likely a law firm. $2,000 – Apollo Health & Lifestyle Limited in Hyderabad, India. It uses $6,000 – 3D printing company 3D Systems. $1,288 – Plastics industry trade association Society of the Plastics Industry $2,850 – Heritage Wealth Management Group, Ltd. in Norfolk, Virginia. $1,877 – Security company Kastle Systems. $1,500 – James Wreck, the Hot Sauce Boss outside of Houston. $3,388 – Home Solutions Property Management Inc. in Fort Lauderdale. $1,488 – Creekside Cancer Care LLC in Lafayette, Colorado. $1,500 – IT services company Sterling Rose, which has been using $1,000 – iTMethods Inc. in Toronto. $1,149 – Trinity Baptist Church in Lake Charles, Louisiana $4,000 – Roman and Williams, an interior design and building firm. $1,300 – Cong ty Co phan Vietcorp, which owns the matching .VN domain name. $1,000 – New York ad firm Bunker. $1,750 – The Mutual Fund Store $1,000 – Wet Okole, manufacturer of seat covers.

  • Uniregistry activates thousands of reserved domains per TLD

    1. BY - Apr 16, 2014
    2. Domain Sales
    3. 83 Comments

    Company held back thousands of domains and has now activated and parked them.

    If you take a look at Uniregistry’s zone files for its TLD launches so far, you might think yesterday was a huge day.

    After all, its previously launched .sexy domain jumped from 6,849 to 12,318 registrations. That’s an 80% increase.

    .Tattoo jumped from just 1,432 to 5,932, a jump of over 300%.

    And .link, which launched yesterday, now has a staggering 20,000+ domains in the zone.

    It’s all a mirage.

    Yesterday Uniregistry activated its reserved domain names in top level domains that have launched so far, massively increasing the size of its zones. It accounts for basically all of the growth in .sexy and .tatto.

    Judging by some quick checks, it appears that the majority of domains in .link, which just launched with 20,000+ domains in the zone file, are actually domains reserved by the registry.

    That includes almost all three digit domains that correspond to area codes. I ran whois checks on 434 names in .link starting with and only 10 (yes, 10) of them were registered by someone other than North Sound Names. Two of those were by a DomainNameSales employee! This explains why I had so much trouble finding worthwhile domains to register yesterday.

    North Sound Names, a Grand Cayman company, is running premium sales for Uniregistry.

    All of the domains are parked on Frank Schilling’s with for sale links. They’re also all registered at the company’s Uniregistry registrar, meaning the registrar is technically growing like a weed.

    To be fair, Uniregistry hasn’t asked anyone to judge the size of its domain base based on the zone.

    Uniregistry founder Frank Schilling told The Domains that .Link, .Pics, and .Photo had all surpassed 10,000 “arms length registrations” yesterday. I guess that’s the total non-North Sound domains across all three domains.

    I’ll be curious for the reaction to the level of reserved domains. Schilling has said the company was only holding back a small number of domains per TLD. I suspect his definition of small will be different than that of many domain investors.

  • A new TLD just canceled its landrush citing “little engagement”

    1. BY - Apr 16, 2014
    2. Uncategorized
    3. 1 Comment

    .Best says registrars suggested little benefit to holding a landrush.

    The applicant for the .best top level domain name has canceled the landrush phase of its new top level domain name launch. The company says that “registrars have given us feedback that there has been very little engagement with the TLD Landrush Phase”.

    Indeed, with the typical new TLD launching with fewer than 10,000 initial registrations, delaying a launch for a month or two to pick up some pricier landrush registrations might not make sense.

    Donuts has landed on a good hybrid model with its Early Access Program. Although rather confusing to the typical registrant (and a pain technically for registrars), it allows the registry to pick up more revenue in a shortened landrush phase. The Early Access Program is similar to a reverse auction in which prices drop each day.

    .Best may be changing course after the company’s launch of .CEO flopped. .CEO, which has always been a head-scratcher to me, still has fewer than 1,000 registrations despite rather heavy marketing efforts.

    .Best has a bit broader appeal, although I consider it a “backwards” TLD: you describe things as Best Something, not Something Best.

    Sunrise for .best starts on April 17th and ends on May 19th, with general availability starting on May 21st.