Barclays begins using .Barclays and .Barclaycard top level domains

Big bank transitioning to .brand top level domain names.


Barclays is using its .brand top level domain names, but its transition strategy might need a re-think.

Barclays, the huge bank based in Britain (market cap $77 billion), has begun using the .barclays and .barclaycard top level domain names.

According to a story in FinExtra, Barclays group CIO Troels Oerting says the domain names will create “a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site. This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service.”

Google has indexed five pages under .Barclays. The bank seems to be using “home” as the second level domain name, e.g. One conundrum for .brands is creating a second level domain name that users will remember to type in. Click here to continue reading…

6 domain name stocks are up at least 10% this year

Domain name stocks are reversing their fortunes.

Domain name stocks were a bad bet last year, but 2015 is turning out much better so far. Companies can thank GoDaddy for shining some more light on the industry. This has likely helped and Endurance International Group.

Six companies have a 10% or greater return so far this year. Here’s a list of domain name companies, ordered by highest return this year.

GoDaddy (NYSE: GDDY) shareholders have been treated to a fairly stable stock price since it began trading on April 1. Those lucky enough to buy in at the IPO price of $20.00 have a nice return of $26.50 of 33%. Shareholders who bought on the open market the first day are about break even.

Rightside (NASDAQ: NAME) has had a wild ride this year. It opened at $6.76 and has topped $10.00 numerous times. It closed yesterday at $8.18, up 21% on the year. Click here to continue reading…

Was Google Mobilegeddon overblown?

I’m not seeing a big change in results. Are you?

Last month I eagerly looked forward to April 21. This was the day, Google told us, that it would start favoring mobile-friendly content in search results. It would have a “significant impact” on search results.

Has this had an effect on your mobile-friendly site? I can’t find much (if any) of a change on Domain Name Wire and in general searches.

Google said it might take a few weeks for the results to be seen. It’s been a few weeks, and I haven’t seen them.

Now, I won’t let hubris suggest that Domain Name Wire is some big site that should have seen a huge jump. But I’m perplexed as to why searches on my mobile browser match those on my desktop and include lots of sites that aren’t adaptable for mobile browsers. Click here to continue reading…

Nepal, Cuba and IoT are trending in domain names

News stories generate domain name registrations.

Verisign has released its list of trending terms in .com and .net domain name registrations last month.

A couple of terms are directly related to news stories: Nepal, which is recovering from earthquakes, came in at #8. Cuba, which is being opened up even more to the United States, ranked #4. (Read this story about a domain name investor who was really early for Cuba domain names.)

IoT, short for Internet of Things, ranked #6.

(Verisign’s DomainView is down right now, so I can’t get exact numbers of registered domains using these terms.)

Here are the top 10 trending terms in .com, which means they showed the biggest jump in registrations: Click here to continue reading…

This week’s new TLDs: .Design and four Early Access

.Design enters GA and Donuts releases four more domain names.

Top Level DesignOnly one top level domain name enters true general availability this week: .Design went live this morning U.S. time.

The domain name is being offered (fittingly) by Top Level Design. You can read more about the hotly contest auction for this top level domain, and listen to Top Level Design founder Ray King discuss why he thinks this domain offers so much opportunity.

GoDaddy is offering .Design domains with a first year price of $29.99, but many of the good domains come with higher annual fees.

Donuts is also back in the game this week with four domain names entering Early Access on Wednesday: .Bingo, .Chat, .Tennis and .Style. These were all contested domain names and should do fairly well. I’m particularly interested in which types of registrations .Tennis gets to consider the future potential of other sports domain names.