Google begins mobile search rankings shakeup

Search rankings on mobile devices are shifting starting today.

Today is the day. Google has begun changing search results on mobile phones based on if sites are mobile friendly or not.

According to a blog post from the company, the search rankings rollout will start today but take about “a week or so” before it gets to all pages in the index.

The rankings are on a page-by-page basis, so site owners can’t just make a mobile-friendly home page and skip the rest of the site.

The good news for website owners that haven’t mobilized yet is that Google determines if a site is good for mobile each time its Googlebot for smartphones crawls the page. In other words, failure to be mobile ready today doesn’t mean a site will be sent to purgatory forever.

Also, Google stresses that non-mobile sites can still rank well on smartphone searches if the content is significantly better than competing mobile-friendly sites.

Frequently Asked Questions about the change are available on Google’s site.

.London, .NYC and new ways to calculate the success of a TLD

A deep dive into how .London and .NYC are being used.

The .London and .NYC top level domain names were both launched last year and have risen to the top of new TLD leaderboards. .London currently has about 60,000 registrations and .NYC has topped 75,000 in the zone file.

Does that mean .NYC is “beating” .London?

It’s interesting to compare the two domains. Both are world cities and major financial centers. Yet there’s a big difference in eligibility for these domains. Anyone can register a .London domain; .NYC is restricted to residents and business owners in the city. And once you dig deep into how the domains are being used, there are a number of ways to judge their success.

Dataprovider provided Domain Name Wire with data to get a more granular look at these two domains. Its data was eye-opening. Click here to continue reading…

New Domain this week: .Poker

Afilias launches .poker this week, and it is the only new TLD launch I could find.

DotPokerI can only find one new top level domain name on that’s launching this week, so it will get a little extra focus.

Afilias launches .Poker on Tuesday with support from about 70 registrars. Retail pricing appears to be in the $40-$50 range.

Heading into today, there are about 540 domain names in the .Poker zone file, so it’s off to a fairly good start through sunrise and landrush. Some of the good domain names that are already taken include:,, and

Many of the registrations so far are brands, some related to poker and others not. Gambling company domains registered so far include:,, and

Other brands protecting themselves include the usual suspects:, and

Afilias beat Donuts, Famous Four Media and Dot Poker LLC to win rights to the .Poker domain name.

Is the biggest user of new domain names?

Amazon has registered a bunch of domains under new TLDs, and it’s forwarding them to pages on its website.

Amazon.comIt’s still unclear what’s strategy is for the many top level domain names it will soon control. But we might get a hint from examining its use of other registry’s top level domain names. has been a big buyer of second level domain names in new TLDs. For example, it picked up many city names under .delivery.

I’ve also noticed recently that it registered a bunch of generic or descriptive terms under new TLDs last year that were originally registered under Mark Monitor’s DNStinations. The whois records are slowly shifting to, unveiling more and more domains. Click here to continue reading…

Google nixing domain names in mobile search

Search results replace domain name with site name.

Google is making sweeping changes to its search rankings on mobile devices next week, but the search giant just introduced another pretty big change.

Starting yesterday, Google began replacing the URL in search results with the site’s name and breadcrumb. The site-name-instead-of-domain is rolling out in the U.S. only for now. Breadcrumbs are rolling out worldwide.

Here’s an example: Click here to continue reading…