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.London shows solid numbers upon launch.
The .London top level domain name launched with much fanfare yesterday.
According to the DomainIncite Pro zone file reports, .London added 12,421 domain names to the zone file in the first partial day to reach 34,968.
If you asked me a few months ago if .London reaching 35,000 on day one would be a strong number, I’d say yes. That said, I raised my expectations a bit after its very strong landrush period. Perhaps the landrush just pulled demand forward.
I’m convinced that .city domains have the best opportunity for quick organic growth. In a concentrated area, it just takes a few store owners posting their .london domain names on the front window or in TV commercials to really take off.
It’s also interesting to consider if you can infer anything about .NYC’s upcoming launch from .London’s numbers. It’s really hard to say. .NYC is perhaps a better worldwide “brand”, but it is launching with closed registration policies that won’t let anyone who doesn’t live or work in New York register a domain.
Apple makes an interesting branding shift.
Apple introduced a few new products today.
As expected, it introduced the iPhone 6.
It also introduced the iWatch–
–Wait, no it didn’t. It introduced the Apple Watch.
It also introduced a new payments solution called Apple Pay.
This is a big shift. Apple obviously can’t change the name of the iPhone, but it chose to brand its new products and services as Apple instead of i-.
Apple created the ‘i’ brand, but it never owned it. Countless companies and products use the ‘i’ prefix for products, regardless of whether they are for use with iPhones and iPads.
This might be hard to believe, but at the turn of the century, no one used the i prefix. It was all about e-this and e-that. I know because I still own a bunch of e-domains.
Then Apple came along with its new-fangled iPod and that all changed.
Now, it would seem, Apple is moving more toward its flagship brandname.
What does this mean for the ‘i’ prefix? Not much, at least for now. Between iPhones, iPads and iOS, Apple has engrained the i prefix into the everyday vernacular.
People have registered every iPhone#.com possible up to iPhone28.com.
Apple owned the domain name iPhone5.com when it announced the new device two years ago. It wasn’t the original registrant, but Apple filed a UDRP to get the domain name ahead of launching the phone.
The same can’t be said for the iPhone 6, assuming that’s the name, that will be launched today.
Someone originally registered iPhone6.com in 2008 and sold it on Sedo in 2010. The current owner uses whois privacy for the domain name and parks it.
The domain name will get a lot of traffic today. Patience is paying off for the domain name owner that purchased it four years ago.
Will it pay off for the owner of iPhone28.com? …Click here to continue reading
Company has owned the domain name since the 90s.
Tennessee guitar company Gruhn Guitars has moved its website from Gruhn.com to the valuable domain name Guitars.com.
This isn’t a case of a company paying big bucks for a great domain — it’s about a company finally getting around to leveraging an asset is has owned for more than a decade.
The Nashville Business Journal reports that Gruhn registered the domain name in the late 90s.
It has forwarded traffic from Guitars.com to its main site at Gruhn.com. It has also promoted Guitars.com in some marketing material, but now it is taking a bigger step: its site is now hosted at Guitars.com and Gruhn.com forwards to Guitars.com.
A company representative notes that people will connect with the Gruhn brand, so it’s important to maintain that even while using the Guitars.com domain name.
Over the years, the company has turned down many five figure offers for the domain names. (It’s surely worth a strong six figure number.)
.London headlines this week’s new top level domain name releases.One of the most-watched TLDs on the docket is launching this week as .London goes into general availability on Tuesday.
It will have to compete with Apple for news coverage, but I suspect that tech journalists will be clamoring for something to write about other than “10 ways the new iPhone will blow your MIND!”
Based on registrations during the priority period, this domain should do well out of the gate. The domain name is open to everyone; you don’t have to live or work in London to register a .London domain name.
Expect to pay about $50 for a one year registration. …Click here to continue reading