The first in a multi-part story about the geography of new TLD registrants.
Who registers domains? It’s a question we might answer in a thousand various ways. One approach is to examine geography. Where do most registrations come from? Who are the “registrant nations”? Who sits idly on the sidelines? Which countries favor which TLDs? How strongly? Why?
Painting this picture will take me several articles. Here is the first. I’ll be analyzing only nTLDs – the new domain endings released since 2014. This study is reliant on raw data from nTLDStats, though most of what you find here you won’t find there. Country information is derived from whois records – i.e. from the mailing address volunteered by each registrant.
It isn’t enough to be told that China and the USA are the largest registrant nations. Of course, we’d expect that. They’re big. They dominate the domain market. (China has been grabbing my headlines since 2014.) No, what we want to know is whatever we wouldn’t expect – what details weren’t always a foregone conclusion.
From nTLDStats, we learn that these 2 superpowers between them account for more than half of all registered nTLD domains: China at 44%; the USA at 10%. But knowing that isn’t enough. We need some benchmark to measure against. Is 44% higher or lower than China’s due? What about 10% for the United States? Seems a poor showing, given the overwhelming preponderance of English keywords among the new extensions. If registries were banking on a large American footprint, did they fall short? Click here to continue reading…