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Amazon wins another new top level domain, but it was out shadowed by more expensive auctions.
The latest round of new top level domain name “auctions of last resort” at ICANN took place today.
Three auctions for the rights to run top level domain names closed for prices ranging from $2.2 million to $5.6 million:
Amazon.com won .spot for $2,200,000, beating applicants Google and Dotspot, LLC.
Fegistry won .realty for $5,588,888, beating Donuts. Fegistry is Jay Westerdal’s company. I’m surprised the two companies didn’t settle this privately. Both companies are in Seattle and I saw a photo of Donuts CEO Paul Stahura hanging out at Westerdal’s house this summer. I assume Westerdal was the hold out that didn’t want a private auction since Donuts has participated in many.
Donuts won .Salon for $5,100,575, beating L’Oreal, DaySmart Software (software for spas and salons) and Aesthetics Practitioners Advisory Network (Australian trade group for aesthetic and beauty industry)
In last month’s auction, the top sale was .tech for $6,760,000. Amazon bought .buy in that auction for $4,588,888.
In this post, Joseph Peterson questions if new .navy, .army and .airforce domain names could be a security issue for the U.S. military.
This little article of mine may make me some enemies at Rightside, the registry behind the recently released TLDs .ARMY, .AIRFORCE, and .NAVY. However, I have no ax to grind. Far from being opposed to the new TLD initiative per se, I personally invest in nTLD domains on occasion; and I see strong commercial potential in some of Rightside’s offerings. In this case, I simply want to voice a concern that goes beyond domain industry politics. And it’s just that — a tentative concern rather than a definite conclusion.
I should explain that my perspective on these 3 military TLDs comes from nearly a decade spent in the U.S. Navy. My military career did not involve me in policy decisions or even IT; so my experience is only indirectly relevant. Yet, for any submarine officer, information assurance was paramount. Classroom notes were shredded into dust. Armed guards ensured we didn’t bring cell phones in or classified papers out. Safes could only be opened in pairs. The military needs its boundaries air tight.
So what does this have to do with .NAVY, .ARMY, and .AIRFORCE? Well, nobody in the domain industry needs me to explain how much more important the internet is today than it was 20 years ago. Just like everybody else, the U.S. military operates a fleet of its own official websites. Many of them are public, although you’re unlikely to have visited them. Others require login and are meant to be secure. In other words, the military has an online perimeter to patrol. With these 3 new TLDs, that military border will likely be compromised. It is already blurred. Click here to continue reading…
Clever video series promotes registering a domain name as the first step in a business idea.
Verisign released a couple videos today as part of its “Make your Idea Official” campaign. The videos remind me a bit of more recent humorous ads from GoDaddy. Although the videos promote .com and .net, they’re good overall for promoting domain name registration.
In the first video, a guy see’s some other dude moving in on his “idea” at a club: Click here to see the videos
Company to nix the Play.com brand in favor of Rakuten.co.uk.
Japanese ecommerce company Rakuten is doing something rather unusual: it is dropping the use of great, generic domain names in favor of its own brand Rakuten.
Last year the company dropped the Buy.com brand from the company of the same name it bought in 2010, forwarding the domain name to Rakuten.com instead. Click to continue reading…
Rightside launches three military-themed domains, NAR launches .realtor, and a strange generic goes live.
Here’s a run down of this week’s new top level domain name launches.
On Wednesday, Rightside releases three military-themed domain names: .navy, .army and .airforce. Pricing runs from about $25-$35. UPDATE: .vet also launches.
Also on Wednesday, Donuts’ releases .healthcare at regular price general availability. Following the .healthcare launch, Donuts won’t release any more domains this month.
Thursday could be a key moment in the new top level domain name program, assuming National Association of Realtors doesn’t screw it up. That’s when it releases the .realtor domain, and gives away up to 500,000 of them to its members. If realtors take them up on the offer, it could be a big marketing boost for new TLDs. Click here to continue reading…