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Punto 2012 enters the race, a city TLD launches, and Rightside tries to be fashionable.
The weekly deluge of new top level domain names hitting the market continues this week. This week is notable because a new entrant is finally launching two of its domain names.
Punto 2012 launched .bar and .rest today. The company’s nic.bar and nic.rest sites don’t have much information, but the domains appears to have broad registrar adoption.
The domains aren’t cheap. Expect to pay about $75-$100 for .bar domain names and $35-50 for .rest, which is targeted to restaurants.
I like .bar but the price is rather steep, which could limit adoption. .Rest is an interesting one. I think .restaurant is too long (and people misspell it), but I’m not sure a shorter .rest is better (even though it’s the start of the word “restaurant” translated in many languages). I personally prefer .food or .eat for restaurants.
Punto 2012, based in Mexico City, is also in the running for the .cafe domain name.
.Wien (the German word for Vienna) launches with solid registrar coverage in Europe. Pricing ranges from $35-60 at the registrars I checked.
Rightside launches .moda (Spanish for Fashion) on Wednesday. Pricing is around $30-$40.
Donuts releases its usual crop as well.
.Capital, .engineering, .exchange and .gripe finishing EAP and release at normal prices.
.Associates, .lease, .media, .pictures enter the more expensive Early Access Phase.
Here are ten of the more notable sales that took place on NameJet in June.
Every month NameJet sells dozens of domains above the $2,000 mark. Andrew Allemann took a look at April, and I followed his lead with May. Here I’ll be thinking aloud about 10 of the 69 finalized domain sales that NameJet reported for the month of June.
XCW.com $30,100 – Obviously, I should mention the gold medalist. Yet, although this LLL.com stands in the top position on NameJet’s rostrum, the silver came in just one dollar shy.
MobileLoans.com $30,099 – The fact that this domain and XCW.com sold for the same amount at the same venue at the same time yet represent very different domain categories begs the question, Which was the better use of $30.1k?
Deceptively simple, that question. Really, it only makes sense if we hypothesize one domain investor, cash in hand, choosing between interchangeable options. But it’s an apples-and-oranges reality. Purely for open-ended resale, neither one of these domains looks like a bargain to me. However, one or both may be end-user purchases. And a business with a plan can justify paying for the perfect name in ways that defy comparison with the value others place on other domains. (MobileLoans.com was, in fact, formerly owned by an established company.)
JIJ.com $8,900 + PXA.com $6,800 – LLL.com sales like these are why I think that XCW.com (at $30k) was no bargain for a reseller investor. If a buyer isn’t focused on a single letter sequence, then prices like these can be found.
Gainer.com $15,600 – At first blush, I was tempted to compare Gainer.com unfavorably to Gains.com, which had bids of $25,500 at NameJet last week. Wouldn’t a “gainer” just be an awkward “amplifier” or a wonky “winner”? Then I remembered that a “gainer” is a kind of forward-moving backflip. Beyond that, a gainer is also someone with a fetish for weight gain. If you’re that person, then Gainer.com may be the most desirable domain in the world for you. Value is subjective.
LocalLife.com $13,988 – Plain and simple, this one’s a first-rate brand name for anybody focused on local business and events. It’s already used by various local websites, along the lines of locallifetacoma.org and locallifetx.com. Trouble is, it’s the national / international companies — not the local sites — that have budgets at or above $14k. One European travel company currently uses the hyphenated version. If they don’t buy, then this domain may remain on the shelf for awhile. But not forever.
Synagogue.com $6,555 – There can be few symbols of Jewish identity more potent. Worldwide, nearly 14 million people have some stake in seeing this domain developed — and that’s assuming we gentiles do not. Few can claim this wasn’t affordable.
Helados.com $6,601 – I scream, you scream, we all scream for ice cream! The Spanish-speaking world is enormous; and, unlike “ice creams”, the Spanish plural “helados” is quite idiomatic. So if IceCream.com is worth orders of magnitude more than $6.6k — and it is – then so is Helados.com.
Travel.ninja $2,300 – Let’s ignore the $7,120 sale of MedicalTravel.com and discuss this other travel-related domain, which sold for 1/3 that amount. Because sales of domains in new TLDs remain comparatively rare, even a $2.3k sale that wouldn’t be remarkable as a .COM deserves honorable mention as a .NINJA. This must be one of the top 10 keywords / industries. And “Travel Ninja” might be a good branding option for some company, provided they obtain the matching .COM. Right now TravelNinja.com shows the same whois characteristics as Travel.ninja.
ClosingCosts.com $5,755 – I’ve decided to close with this domain because it’s boring. Out of the 69 sales, I could talk about a strong .ORG (Medic.org), a bargain legal term (Acquit.com), a personal name (Carlo.com), a possible case of cybersquatting (FredMyers.com), or another nTLD domain (Find.reviews) that just barely made it across the $2k border. ClosingCosts.com is just a generic phrase that describes money changing hands, framed in the extension so commonplace it’s taken for granted. And that’s why it achieved the price it did. Boring makes for more stable, more predictable market valuations. And when bidders agree, auctions succeed.
P.S. Someone asked me a few days ago if all the domains I write about here on DomainNameWire.com come from expired auctions. Let me clarify. With the weekly articles, I’m monitoring auctions from the vantage point of an ordinary buyer. In that case, I report only on expired auctions; and I report final bids rather than sales, which may or may not happen later. But with this article, I’m writing about finalized sales — including both expired and non-expired domains. Hope that’s clear!
Last month Famous Four Media launched its first few domains, including .webcam and .trade.
.Webcam and .Trade each received about 3,500 registrations on the first day. .Bid received fewer than a thousand.
It turns out that the bulk of registrations were undertaken by a single domain investor. I didn’t figure this out until I had written part of a draft story about the launch. I had tentatively titled the post “Famous Four has a solid first day” based on the registrations in .webcam and .trade.
On the same day, Michael Berkens posted a story about the results, labeling it a “slow start”.
Solid or slow? Good or bad? Mediocre?
It’s an interesting question. Strip out the fact that one person was responsible for most registrations. Is 3,500 a good first day number?
I think it’s quite respectable compared to other TLDs. Many are coming on the market with about 1,000 registrations. Some that have been out for a long time still haven’t hit 3,500 names in the zone file, for example .computer, .build, .recipes.
Had you asked most new TLD applicants a year ago if 3,500 would be respectable, they’d probably say no. But knowing what we do now, I’d say yes.
.Services runs out of the gate, .pub is toast-worthy.
Two new top level domain names launched yesterday and both had fairly good days.
Donuts launched .services, its only domain name to come out of the Early Access phase this week. It added roughly 4,000 domain names on the first day to hit 4,584.
The domain name is in Donuts’ middle tier of pricing, so it will set you back about $25 to $40 depending on where you register it (NameCheap on the low end and GoDaddy on the high end).
Rightside launched .pub yesterday and now has about 1,300 domain names in the zone file. This seems like a relatively good start for a niche domain like this.
Early this week Uniregistry launched .Christmas and .BlackFriday. Each has about 500 names registered so far. Uniregistry has not yet integrated with GoDaddy, which certainly held the domains back a little bit. But I suspect the best target for these domains right off the bat was brand protection registrars.
A lot of niche license plates, just like niche domain names, might not make sense in the long run.The Dallas Morning News published a story this past weekend about specialized licensed plates and a lack of sales for niche plates.
Like many states, Texas offers specialized plates for supporters of certain causes, alumni of various colleges, etc.
Texas is planning to cancel certain plates that have fewer than 200 users. Police are complaining about confusion from the multiple plate designs. They also don’t make much money.
There are more than a hundred options in Texas, ranging from a small Dallas area school district to Dr. Pepper to the The State of Texas Alliance for Recycling’s recycling plate. The latter has just 84 users.
The Alliance for Recycling doesn’t plan to do anything more to push the plate. It says the plates simply don’t generate enough affiliate revenue for the group.
As you read the article, you might find it a bit similar to the new top level domain names. There’s no arbitrary minimum that registries have to sell, but there is a floor at which it doesn’t work for the registry. Ignoring sunk costs, they pay at least $25,000 to ICANN each year, plus money for necessary services, lawyers, and some number of employees (or outsourced providers).
Some of these domains appeal to very small niches. Will they sell enough domains to cover the costs?