A crystal ball for estimating domain name renewal rates.
The U.S. Patent and Trademark office has granted patent number 9,094,467 to Verisign for “Method and system for predicting domain name registration renewal probability”.
Simply: take a number of factors about the domain name and its history to calculate the chances of it being renewed.
Verisign has to run these calculations frequently, and not just for its own forecasting. Because of the renewal grace period, it can’t give final renewal rates until 45 days after a domain expires. As a public company, it gives some guidance to analysts on each quarterly investor call even though it’s not 45 days after the end of the quarter.
Some of the factors the patent embodiments consider: Click to continue reading…