New tool is limited for now, but may become available to customers in the future.
GoDaddy rolled out a domain name valuation tool four years ago that offered free domain name appraisals. It was, to put it mildly, underwhelming.
In May of this year, GoDaddy got serious about domain name valuation. It’s about to slowly roll out the fruits of its labor.
Last week I spoke with Charles Beadnall, SVP of Domains Engineering and Jason Ansel, Director of Domain Engineer at GoDaddy about their new vluation technology. Beadnall explained that the company had reasons to take another crack at automated domain valuation.
One impetus was the company’s purchase of large domain name portfolios over the past year. GoDaddy needed a way to price these domains for resale.
It also realized that valuation is a key predictor of how likely a domain name is to be subject to attempted theft. Knowing domain values might help the company prevent domain theft.
Ultimately, GoDaddy believes that an improved automated valuation system will give better pricing signals to sellers and help everyone sell more domain names.
So the company went back to the drawing board in May, using neural networks to create a new system. Click here to continue reading…