Company starts campaign to build awareness of the availability of alternatives to .com domain names.
Donuts launched its first major, web-based advertising campaign to raise awareness of new top level domain choices yesterday evening.
The “Freedom of Choice” campaign involves display and video advertising targeted to small and medium business owners, entrepreneurs and tech-savvy early adopters. Ads will show on Forbes, Mashable and Fast Company, as well as more general sites such as YouTube and news sites.
Donuts CMO Jeff Davidoff told Domain Name Wire that, because Donuts is the biggest new TLD company, “We definitely feel like we have a responsibility and role in accelerating adoption in this new category.” Click here to continue reading…