Displaying posts under "Domain Sales"
Good .co.uk domain names sell to end users who will be able to claim the matching .uk domains.
Sedo sold lots of good .co.uk domain names last week. I suspect this is because of the launch of second level .uk domain names. Owners of .co.uk domain names have first rights on the matching .uk domain name, and there’s been a lot of interest in the UK.
WorksForMe.co.uk 2,200 GBP – Creative/marketing firm Thinkology Limited bought the domain, but it appears to be for a client or project. The site promotes some sort of internship program.
JapanMade.com $7,000 – AOS Technologies, which offers data recovery and eDiscovery services.
Cosmic.co.uk 1,375 GBP – Cosmic Recruitment Limited in the UK.
Cavom.de 1,300 EUR – Novagraaf, and intellectual property company. The domain was registered for one of its clients.
Paint.co.uk 7,500 GBP – C. Brewer Sons Ltd, a UK paint company.
MedCenter.ch 850 EUR – MedCenter AG in Switzerland.
Vials.co.uk 795 GBP – Discount Lab Supplies in London. They obviously sell vials.
SSLStore.co.uk 777 GBP- Net Security Ltd in the UK.
IRG.co.uk 2,750 GBP – Insight Retail Group Ltd bought its acronym.
BestBonuses.com $2,000 – Jackpot Gaming Ltd. in London.
Rosbif.com 2,500 EUR – the owner of Rosbif.co.uk.
Gavi.org $3,999 – GAVI Alliance, an immunization advocacy group. They use GaviAlliance.org for their web address.
BoppyHood.com $1,695 – The Boppy Company, LLC, which sells popular baby products. They already own Boppy.com.
Mango.co $2,500 – Mango Software Inc. in Montreal.
TapeDispensers.com $1,999 – Glory Formosa Co., Ltd., which already owns TapeDispenser.com. Guess what they sell?
ShadowKings.net $9,000 – Good Game Studios, maker of the Shadow Kings game.
Analytical.net $1,500 – Analytical Technologies. They uses Analytical-Tech.com for their website.
The market is quickly becoming flooded with acceptable alternatives to .info (and .biz) domains.
Sedo is trying to sell some of its own .info domain names in an auction right now, and takers are few and far between.
The auction is called the “Premium .info Auction”, and I’ll agree that some of the second level terms are decent: inbox, carwash, slogan, grooming, etc.
But why would anyone pay much for these domains? Five years ago I might pay somewhere in the reserve range (100-499 EUR) for these domains. But now, in 2014?
Why would I pay that much for a .info domain when the market will soon be flooded with plenty of comparable, if not better, options such as .web, .site and .website. Or even existing domains like .link and .xyz?
I can pick up Carwash.link for $9.88 right now.
You might like .info more than link, but this is just one example. A year or two from now you’ll have plenty of generic options, and many of the domains will come with affordable annual registration prices.
I write this as someone who owns a handful of .info domains. But I realize that might .info and .biz domains aren’t worth what they once were. I’m letting most of them drop.
And I also realize the good .link and .xyz domains I registered aren’t worth much either. It’s simple supply and demand.
[Update: several of the domain names sold for 1,000+ EUR, including creditor.info, creditors.info and departure.info.]
The current method of preventing bid sniping leads to bidder fatigue.
Last Friday GoDaddy sent out a somewhat confusing notice about a change to GoDaddy Auctions and auto extensions.
Previously, any bid placed within the last five minutes of an auction extended the clock by five minutes.
Now, a bid placed in the last four minutes of an auction will reset the clock to five minutes; a bid placed between the four and five minute marks will increase the clock by one minute.
Also, the clock will not be affected if the high bidder changes their proxy bid but doesn’t trigger a price change on the auction.
These are nice improvements, although they might not go far enough.
The point of adding time to the clock is to prevent bid sniping. That’s when people use software (or quick fingers) to place last second bids on an auction, thus preventing another bidder from having time to enter a new bid.
While a laudable goal, the current state of auction auto extension at many marketplaces leads to another problem: bidder fatigue.
Many of us have been in an auction in which a competing bidder waits until the last minute to place a bid and thus extend the auction another five minutes. They aren’t doing this because it took them until the last minute to bid. They’re doing it as a game of attrition to wait out the other bidder. If you extend an auction every five minutes for an hour, a competing bidder might just give up. Not because they don’t want to bid more, but because they don’t want to waste another hour of their time playing games.
Although it would require some programming, I’d prefer a system that does a five minute auto extension for the first late bid, but then shrinks the time after that. At that point all bidders will be logged in and playing close attention. They don’t need another five minute alert to respond.
Many end user domain purchases this past week were for “matching” domains.
What strikes me about the latest list of end user domain name sales taking place at Sedo is the number of companies that are buying “matching” domains. They own a ccTLD and want the .com, or they own a .com and want the “hacked” version of a new TLD (e.g. the owner of EnglishClub.com buying English.club.) In some cases the buyers might look at these purchases as defensive plays. Others might look at it as upgrading.
CIN.com $55,000 – Corporação Industrial do Norte, a Portuguese company that is the Iberian market leader for paint & coating products. Its web address is CIN.pt.
SharpMind.com $25,000 – Online games company kraisoft.com.
BestCardBuy.co.uk 1,500 EUR – BestCarBuy S.r.l. of Italy.
Soply.com $1,000 – Social media company Soply, which uses Soply.it for its web address.
English.club $17,500 – English language instruction company EnglishClub, which uses EnglishClub.com for its web site.
Neptune.club $1,500 – Ultimate Gaming Europe AB. They have an online casino called Neptune.
TNSinc.com $2,000 – Telecom Network Solutions Inc. in Georgia, which uses the matching .org domain for its website.
BoughtIn.com $2,595 – Marketing automation company HubSpot. It has purchased several domains in the aftermarket.
Scout.ventures $1,000 – New York venture capital firm Scout Ventures. They use ScoutVentures.com for their website.
MaxMoney.com $9,900 – Max Money Sdn Bhd in Malaysia. It uses the matching .my domain.
ISA-design.com 1,500 EUR – ISA Internationales Stadtbauatelier, an architectural design firm.
Consector.com 5,000 EUR – Consector AB in Sweden. It owns the matching .se domain name.
PortCoquitlamHomes.com $3,788 – A British Columbia realtor. Port Coquitlam is a city in British Colombia.
Early investors in new top level domain names might get a better return if new TLDs as a whole are a mediocre success instead of a home run.
Domain investors have registered a good chunk (the bulk?) of new TLD offerings to date. Is this a good investment?
I’ve thought about the potential returns from a number of angles. There are three scenarios I see:
1. New TLDs are a big failure. They don’t take off and end up being small niche TLDs like many existing sTLDs.
2. New TLDs are a mediocre success. Some companies adopt them, similar to what they did .me and .co, but they don’t put a serious dent in the psyche that .com is king.
3. New TLDs are a huge success. Consumers adopt them in droves and start paying attention to what’s right of the dot.
Under which scenarios do people investing early in new TLDs get a good return?
Obviously not #1. But I’d also argue investments don’t pan out well under option #3.
To get the best return on new TLD investments, domain investors should hope that new TLDs are a mediocre success.
Hear me out.
It’s 2025. New TLDs are a modest success. Ones that came out in the 2012 round (starting in 2014) are doing OK for the most part. Some have folded, others have built up a nice registration base. Some brands are using new domains in limited ways. Maybe a brand or two has made a wholesale switch.
Since applicants in the first round made a decent return and some brands are happy with .brands, there was a gentle nudge to get the next round out. Not a huge push, but eventually a second round was opened. The number of “new” TLDs grew slightly; there are now perhaps a couple thousand out there.
In this case, some of the earlier registrations of new TLDs have value. True, there’s a lot of supply. Domains generally don’t sell for as much as .info and .biz have during the first decade of the century. But some targeted domains sells for five figures and many more for four figures, much like clever .me domains.
Investors have a chance at a decent return based on the good domains they snapped up early.
Now consider a scenario in which new TLDs are home run. People no longer assume .com or a ccTLD is to the right of the dot. They pay attention to what the TLD is and appreciate clever ones. Brands love them and major brands have made the wholesale switch to .brand.
Based on the early success, ICANN has opened up multiple rounds of expansion (or even a continuous expansion). With few historical costs to recoup and an understanding of expected legal costs, it only costs about $25,000 to get a new TLD.
Even some smaller businesses are jumping at the opportunity to get .companyname at a relatively low cost.
ICANN has eliminated some of the early restrictions on new TLDs.
.Com is still the most common domain, but a company wouldn’t think twice about paying $5,000 for a great keyword.something instead of $500,000 for keyword.com. They’d also rather hand register mediocredomain.newTLD instead of pay $1,500 for the matching .com.
In this scenario, early investors don’t do as well as under the mediocre scenario. There’s simply too much supply of new TLDs. Yes, some of the better TLDs came out in the first round, but there are so many “synonym” domains applied for later (not to mention singulars/plurals) that it’s impossible to command much of a premium for a domain.
Indeed, I see an opportunity for investors to make some money from new TLDs. I just think the opportunity for returns is higher if new TLDs are only a modest success.