Google Domains joins Afternic

Domains listed on Afternic will show up for searches on Google Domains.

Google’s new domain name registrar is now part of AfternicDLS and its fast transfer network, according to an announcement on the Afternic.com website:

Google Domains has joined Afternic DLS and will be part of our Fast Transfer network. Afternic domains that are opted into Premium Promotion will be promoted on Google Domains. We are delighted to add Google Domains to Afternic DLS, the world’s largest premium domain reseller network.

Although I don’t believe Google’s domain name registrar is generating a ton of registrations or domain searches yet, this is good news for domain name investors. Google Domains is targeted to end users that will create websites. Showing them that their desired domain name is available — just at a higher cost — is good messaging compared to just saying it’s taken. It should also hopefully lead to more aftermarket sales in the future as Google Domains gains traction.

GoDaddy names Chief Customer Officer, new CMO

One of GoDaddy’s original employees moves to new position.

GoDaddy announced today that long time Chief Marketing Office Barb Rechterman will be the company’s Chief Customer Officer, a newly-formed position.

According to a press release, this new position is “responsible for aligning the company’s products, services and engagement models with strategic needs and values of GoDaddy’s unique customer base.”

Rechterman has been with GoDaddy since it was founded in 1997. She has been a driving driving force behind the company’s marketing, even though most of the credit externally has been given to company founder Bob Parsons.

Phil Bienert, a former AT&T executive who has been with GoDaddy since 2013, will fill Rechterman’s shoes as Chief Marketing Officer.

Survey: domain name registrars must focus on security and price

Domain name registrars must offer strong security and price to attract customers.

There are some questions I’ve asked on the Domain Name Wire Survey over the past ten years that have predictable answers year after year.

One of these is “Rank the importance of these items when choosing a domain registrar.”

Just about every year, security and price are the top two. That was the case again in 2015.

The weighted score for these two factors was essentially a statistical dead heat for the most important factor when selecting a domain name registrar. Click here to continue reading…

GoDaddy’s latest patent applications

Company adds to its stack of pending patents.

The U.S. Patent and Trademark Office has just published a handful of patent applications filed by GoDaddy.

Methods and Systems for Recommending Packages of Domain Names for Registration (application 14/500711) is a continuation of patents I wrote about earlier this month. It essentially describes a way to determining which domain names a user will want and presenting them as a package.

Two others are related to submitting an offer for a domain name when it is already registered: System for Communicating an Offer for a Domain Names (application 13/973823) and Method for Communicating an Offer for a Domain Name (application 13/973819). If the domain name you want is already registered, the registrar will ask if you want to submit an offer on the domain name.

The general crux of these two patent applications doesn’t seem novel (at least looking at what registrars have been doing for the past five years or so), but perhaps there are some claims within them that are unique.

GoDaddy releases earnings, picks GDDY ticker

Domain name registrar gets one step closer to IPO.

GoDaddyGoDaddy filed an amended S-1 statement with the SEC today that revealed fourth quarter and full year 2014 financials, as well as the company’s planned NYSE stock ticker GDDY.

Fourth quarter revenue at the company grew to $371.7 million, up from $356.9 million in the third quarter and $305.9 million in the same quarter of 2013. The company reported a net loss of ($26.8) million for the quarter, about in line with the third quarter.

For the year, total revenue increased $256.4 million, or 22.7%, to $1.4 billion. The company reported a loss of ($143.3) million for the year. (The company reports an adjusted EBITDA number that is positive.)

Total customers increased 1.1 million on the year to hit 12.7 million.

While the domain name business continues to grow, it makes up a smaller percentage of the company’s business each quarter as the hosting and business application segments grow at a faster clip.

I ran the amended S-1 through Intelligize’s comparison tool. Most of the changes were related to security and compensation.