Displaying posts under "Domain Registrars"
Whether you’re a DIYer or full service customer, Web.com wants to make a mint selling you more than just a domain name.
If you’ve ever registered a domain name at Register.com or Network Solutions, then you’ve undoubtedly received their follow-on sales pitches. These pitches cover everything from Facebook services to premium domains.
Web.com CEO David Brown gave a good, succinct description of how this works on the company’s earnings call yesterday.
…let’s take an example of do-it-yourself customer who came to buy a domain name. The sales process actually begins at the instant that they come to the website as they pick their domain name. They then go through a process where they’re offered other services that would make that domain name really valuable, things like privacy for the domain name so they don’t get spammed by the rest of the world and then a website so they can get some value from it. And then periodically, thereafter, they receive e-mails from the company, and they’ll also receive a welcome phone call from the company, making sure that they’re having success with their new product and offering them additional things. That’s a DIY customer, domain customer. If it was a customer calling us, who bought — who saw our TV ads, they would be buying our new custom website product, which has almost 10 different products bundled together and it gives them everything they need to get found on the first page of a local Google search. And so then they’re going to get follow-up phone calls talking about things like Facebook and some of our other enhanced products. So it is an ongoing marketing effort and customer service effort, whether you’re a DIY customer or a do-it-for-me customer. And it starts from the instant you make contact with us.
Sunrise to begin November 26.
Donuts announced this morning that it plans to start the sunrise for its first seven top level domain names on November 26. The sunrise will close on January 24, 2014.
The seven domains are .bike, .clothing, .guru, .holdings, .plumbing, .singles, and .ventures.
Interestingly, the company has chosen to skip the landrush phase for these domain names. The landrush period typically allows people interested in premium domains to place their orders, and if there’s more than one order for a domain name then it goes to auction.
I bet many applicants are counting on strong landrush auction revenue in their business models.
Although Donuts isn’t doing a landrush (at least for these seven TLDs), don’t count on getting the best domains at a standard registration fee. Expect Donuts to have variable pricing at the registrar depending on the quality of the domain name.
Registrars that will carry Donuts’ TLDs include GoDaddy, 1&1, and Web.com (Register.com, Network Solutions).
Domain portfolio owner and large registrar group report earnings.
Two domain name companies released third quarter earnings results after the bell yesterday.
Marchex reported GAAP revenue of $40.6 million, compared to $33.7 million in the same quarter of 2012. Its adjusted EBITDA fell to $3.4 million from $4.8 million in Q3 2012.
The company is primarily a pay-per-call business, but it also owns the Archeo domain name business. Archeo sold 81 domain names last quarter for a total of $1.9 million.
Web.com, which owns domain registrars Network Solutions and Register.com, reported GAAP revenue of $125.2 million, up from from $105.8 million for the third quarter of 2012. Its non-GAAP measure increased 9% from a year ago. Its GAAP net loss shrunk from $21.5 million to $6.0 million and its adjusted EBITDA was $38.9 million, essentially flat from last year.
Rightside is right.
Last week I wrote about how signs were pointing to Demand Media calling its domain name spinoff Rightside.
Today the company formally announced that the name will indeed by Rightside.
Rightside Group, Ltd. will encompass Demand Media’s current domain name services (eNom, Name.com, United TLD, NameJet) as well as its large portfolio of domain names.
The publicly traded company will be led by Taryn Naidu, currently Demand Media’s Executive Vice President of Domain Services. Dave Panos, who came to Demand Media when it acquired Pluck, will serve as Chairman of the Board.
Why “Rightside?” The coming expansion to the right of the dot certainly played a role. Here’s what Naidu wrote in the company’s first blog post:
Our name – Rightside – in part reflects this exciting new way to navigate the web. But it also encompasses our commitment to have the technology, creativity and support in place to help guide people in the right direction as they navigate this new world of digital identity and online expression.
One thing Rightside does not have is the domain name Rightside.com. It will instead use the domain name Rightside.co, which is quite a statement itself. One option the company had for a brand was Name.com, but I suspect the fact that .com would be in the company name was a non-starter.
New registrar offering below-cost pricing in promotion.
I don’t usually write about domain name registrars offering discounts, but this one seemed like it was worth passing on.
The company is offering $4.99 .com registrations throughout November. If you have a funded account it’s only $4.58.
What makes this offer particularly unique is that it’s not limited to one per customer, nor does it require an additional purchase. It’s essentially unlimited for new registrations; The company put a 100,000 domain name cap on the promotion.
If 100,000 domains are registered at the discounted price, that would mean NameBright eats about $350,000 in losses compared to the wholesale cost it has to pay for domain names.