Company settles on a CEO.

That didn’t last long.

Oversee.net’s co-CEO arrangement with Debra Domeyer and Scott Morrow is over. Domeyer has been promoted to (sole) CEO and Morrow is leaving the company.

Oversee.net’s co-president and then co-ceo set up had many people scratching their heads. The only times I’ve seen a co-CEO situation is when two companies merge, and one CEO ends up leaving soon thereafter. In other cases it shows that the company can’t make decisions.

During DOMAINFest, when bloggers asked the pair about the interesting set up, the two said it was not meant to be a short term arrangement and that it was going fine.

In stepping in to the CEO role, Domeyer will relinquish her role at Chief Technology Officer.

Most domainers would have been interfacing with Domeyer anyway, as she was heading up the monetization side of the business. General reaction I heard during DOMAINfest about Domeyer was positive.

Don’t just consider your click revenue.

Too often as domainers we focus on how much money our parking company pays us for clicks. But that doesn’t take into consideration the whole value stream of parking.

What other value do you get from your parked domains?

Let me give you an example.

I recently sold LinkDetective.com for $1,400 through Afternic. The domain also happened to be parked with the company.

In the past 60 days I made precisely $0 from parking the domain. (I don’t blame Afternic for that; the domain gets little traffic.)

But because it was parked with Afternic when it sold, I receive a $70 rebate on my sales commission. That made my effective RPM $2,333.

The domain also sold on BuyDomains.com, which means there’s a fair chance that the buyer found out that the name was for sale because of the “for sale” notification at the top of the page.

So the parking revenue was nil, but the value from parking was greater: the “for sale” banner may have led to a $1,400 sale, and parking it with Afternic helped me pocket another $70.

Is the message here to go park all your domains with Afternic? No.

The message is that you need to think about the value your parked domains deliver holistically.

Think about your goals. Do your domains get relatively little traffic? Then focus on putting “for sale” banners on them, regardless of where you park them. (Better yet — what if you get rid of those PPC links and just put up a sales pitch?)

You might even consider a parking company that can help you sell the domains. Afternic is an obvious one (especially on its DLS Network), but many others will help you. Some will even act as an exclusive broker for your portfolio. That adds value beyond the revenue you earn.

I used to make a couple hundred bucks a month on my geo domains at Octane360. That was nice, but the real value was in the search rankings the service provided. That resulted in a few strong sales.

What if a domain earns a lot parked? Then I’d focus more on that PPC revenue than other forms of value from parking the domain such as potentially selling it.

Take a good look at your portfolio. Is counting only your pay-per-click revenue holding you back?

That sinking feeling.

Domain investors continue to report falling domain parking revenue, and most people report earning less than a $10 RPM.

That’s according to greater than 1,000 people who answered the parking survey questions on the 7th Annual Domain Name Wire Survey.

While a lot of people reported neutral domain parking revenue in 2011 compared to 2010, and some reported greater revenue, this graph tells the tale:

Is this just a case of the small guys getting squeezed? Hardly. When you consider domainers with 500 or more domains, the number reporting a drop in revenue of 25% to 49% jumps from 31% to 68%.

57% of survey respondents reported earning less than a $10 RPM. Compare this to 2007, before the domain parking bubble burst, and only about 1/3 of people then reported an RPM of less than $10.

Domain investors are split on where domain parking revenue will head in 2012. 37% think it will continue to fall. Domainers with more than 500 domains are notably more pessimistic; 77% think parking revenue will continue to fall.

You can read more domain survey results here.

Sedo is top parking company, but many newcomers rank in the top 10.

Sedo and SedoPro are the top domain name parking companies according to respondents in Domain Name Wire’s 7th annual domain name industry survey. But a lot of new parking companies are challenging it.

In absolute numbers, Sedo was ranked top. Google’s self-serve Adsense for Domains program, which is closing, ranked second.

A good way to look at the parking rankings is to consider what percentage of people who have used a particular service voted for that service. Most people have tried multiple parking services so they have a good idea of relative experience.

Here are the top 10, ranked by percentage of people who have used the service that voted it as their favorite. All companies in the top 10 were used by 47 or more survey respondents.

1. Sedo/SedoPro 76%
2. Google Adsense for Domains 70%
3. InternetTraffic 61%
4. HotKeys 38%
5. The Parking Place 37%
6. NameDrive 36%
7. Voodoo 35%
8. Bodis 34%
9. Rook Media 34%
10. Domain Advertising 33%

Amazingly, four of these companies weren’t around during last year’s survey: InternetTraffic, The Parking Place, Voodoo, and Rook Media.

See more survey results here.

Program introduced in 2008 will be phased out.

Google is ending its Adsense for Domains program that allowed users of its online Adsense program to park their domain names.

The company recommends that customers migrate their parked domain names to a domain name parking company. A message sent to effected publishers this morning includes a link to a migration guide, although that link does not appear functional at this time. [Update: the link now works.]

Here’s how the program will wind down:

March 21: You’ll no longer be able to create new Hosted domains
April 18: Hosted domains will become inactive and it’ll no longer be possible to earn from them
June 27: Hosted domains will no longer be available in AdSense accounts

Google launched the self-serve program in 2008, much to the chagrin of Google’s domain parking feed partners.

Initial fears by these partners were unfounded, as the self-service solution never had the muscle to compete with the third party solutions. Its optimization was basic and parking domains with it at first required changing A records and CNAME records rather than simply changing nameservers. It also had limited templates, although it later added more.

[The original headline for this article referred to "Direct Adsense for Domains" program. The "Direct" terminology is actually part of the program that remains, so I have changed the title to reflect Google's term "hosted".]