Domain Name Wire

Domain Name Wire

Displaying archives for the month of "November 2014"

  • This week’s new TLDs: 5 from Frank Schilling

    1. BY - Nov 24, 2014
    2. Uncategorized
    3. 3 Comments

    Schilling’s company releases another five top level domain names.

    UniregistryApparently only one company thought it wise to release new top level domain names during the U.S. Thanksgiving holiday week: Frank Schilling’s Uniregistry.

    Uniregistry is releasing five top level domain names in general availability on Tuesday: .hosting, .property, .diet, .help and .click.

    .Hosting and .Property are the most expensive, with retail prices ranging from $28-$40. .Diet and .Help have prices in the $18-$25 range.

    .Click is cheap. Very cheap. Retail prices are typically between $6-$7 per registration.

    For previous launches, Schilling has registered a bunch of domain names himself, thus letting domainers pick over the scraps. For .click, he’s holding back fewer than 150 domains from registration, at least until general availability goes live. This means some high quality terms will be available at the second level. The only question is: what’s a good keyword under .click worth?

  • GoDaddy announces Super Bowl ad plans

    1. BY - Nov 24, 2014
    2. Domain Registrars
    3. 2 Comments

    Danica Patrick to once again star in GoDaddy Super Bowl commercial.

    GoDaddyGoDaddy announced plans today for its 11th consecutive appearance in the Super Bowl.

    GoDaddy’s 2015 Super Bowl ad is called “Journey Home”, and will focus on GoDaddy’s small business offerings.

    Patrick, who already holds the record for most Super Bowl appearances by a celebrity, will star alongside a puppy. Apparently, the commercial will appear to be a Hallmark-style commercial, and then have a twist.

    Under GoDaddy’s new leadership, you can rest assured the ad won’t tease you to visit GoDaddy in order to see Danica strip, either.

    GoDaddy typically runs two Super Bowl commercials, but next year it will just be one.

    The 2015 ad was created by Barton F. Graf 9000.

  • Interview: .Cloud top level domain winner Aruba

    1. BY - Nov 21, 2014
    2. Domain Sales
    3. 4 Comments

    Aruba, which defeated Google and Amazon to win the .cloud top level domain name, discusses why it applied for the domain name and what it plans to do with it.

    .Cloud was one of the most applied-for top level domain names, with big names like and Google throwing their hats in the ring.

    Which is why many were surprised to see that the winner of the private auction for the domain name was a company they might not have heard of: Aruba S.p.A.

    Although nowhere near the size of some of its competitors for .cloud, the Italian company isn’t small, either. Today I had a chance to talk with Eric Sansonny, General Manager at Aruba, about the company and its plans for the domain name.

    Click here to continue reading…

  • Wow: Nissan sells domain name to GMO for $6.8 million

    1. BY - Nov 21, 2014
    2. Domain Sales
    3. 9 Comments

    GMO to use domain name to fuel global expansion.

    Z.comGMO Internet, operator of Japan’s largest domain name registrar, has acquired the one letter domain name for JPY800 million ($6.8 million), the company announced today.

    Japanese car manufacturer Nissa sold the domain name, which it previously used to promote its Nissan Z car.

    GMO says it’s going to use the domain name, one of only three single letter .com domains available, to accelerate its global market expansion:

    As one of only three single-character domain names currently existing in the .com space, is highly memorable and offers unparalleled marketing opportunity. With over 100 million registrations, .com is one of the most instantly recognizable and easily identifiable domains in the world. was acquired to spearhead GMO Internet Group global growth strategy, and securing “Z” under the .com Top Level Domain, provides the Group with a powerful tool to build a strong global brand.

    The company elaborates on its global brand expansion in a separate release.

    In 2010, Verisign worked on a plan to auction off one letter .com domain names, most of which have been unavailable for registration. Although prices would be lower if all were released at once, I wouldn’t be surprised to see Verisign work up a similar plan again in the future.

    Many new top level domain names are offering one letter domain names for registration. Donuts has offered some in the range of $400/year.

  • Frank Schilling changes strategy for .Click launch

    1. BY - Nov 20, 2014
    2. Domain Services
    3. 15 Comments

    Dot Click5 more Uniregistry domain names go into general availability next week. And for one of them, .click, Frank Schilling is taking a different strategy when it comes to holding back domain names.

    In previous launches, Schilling’s companies have registered thousands — even tens out thousands — of names ahead of general availability launch. That left frustrated domainers searching through the scraps. This was especially notable because Shilling said last January they they wouldn’t hold many domains back.

    With .click, the registry is only holding back single character domains. Also, because .Click has already passed the “controlled interruption” period for name collisions, there won’t be a block list there.

    In other words, a free-for-all. No premium pricing, no names held back.

    Retail prices will also be $6.88 or less, Schilling says.

    It will be interesting to see how this affects early registration numbers.