Super Bowl ads propel new domain registrations.
Verisign (NASDAQ:VRSN) released earnings and business results for Q1 2017 yesterday after the closing bell.
9.5 million new .com and .net registrations occurred in the quarter, beating expectations.
While down from the 10.0 gross registrations in the same quarter of 2016, that quarter was during the Chinese investment surge. In Q1 2015 only 8.7 million new .com and .net names were registered, which is more in line with the norm.
Verisign thinks that Super Bowl commercials for websites and domain names led to the increased registrations.
The higher-than-expected new registrations helped increase the overall base of .com/.net domains by 1.4 million. Verisign had forecast an increase of only 0.7 million to 1.2 million.
The company expects the base to increase by 0.0 million to 0.4 million in Q2 2017.