Envelopes.com owner is expanding its empire based on category-defining domain names.
BigName Commerce has acquired the business that owns Folders.com, and has separately acquired the domain name Bags.com, the company announced today.
The two businesses are in addition to its core Envelopes.com business. Envelopes.com sells envelopes and customized stationery.
Folders.com is an operating business that sells custom folders. For example, businesses can purchase folders with their logos on them or universities can buy diploma folders.
Bags.com is not currently an operating site. BigName has a splash page on the site that explains that it will sell custom gift bags, custom shopping bags, wine gift bags, plain & printed plastic bags, tote bags.
Purchase prices were not disclosed. I’ve reached out to BigName’s CEO for comment.
Joseph Peterson says
Always great to see a category-killer domain working well.
Even better to see it working in a not-so-obvious market niche – like envelopes.
And best of all is seeing the business thriving – to the point where it can reinvest in more category killers and expand.
Proof of concept. And proof that domains have value to those positioned to extract it.