Trump’s Facebook ads use common internet marketing tactics.
Whoever is running Donald Trump’s donation campaigns on Facebook is using a lot of the most common internet marketing tricks. It’s a good lesson in Facebook ads that work, and it’s worth reviewing the ads to understand how to get results from Facebook ads.
1. Time constraint and importance/exclusivity
This first example uses two key strategies. First, put a deadline on taking an action to drive consumers to act now. (This offer actually ran for more than 24 hours.) Second, make the consumer feel like they’ll be part of an exclusive group by participating. In this case, the ad suggests that Donald Trump personally wants to see who donated.
2. The small purchase gateway
It’s always easier to sell a bigger product after you get customers to make a small purchase. In this ad, the campaign is trying to get viewers to donate at least $5. They’ll be “on the list” and the campaign will have their credit card on file once they do so. (Note: it’s probably illegal for a business to offer a sweepstakes with an entry fee, but you can try to get consumers to buy a small item.)
3. The big discount and time constraint
This ad promises a big discount on a Trump Gold card. It’s common in internet marketing to make up an “original price” and then cut it deeply. In this ad that I saw on August 20 it’s 75% off the supposed original price of $200. But it seems that the $200 price changes from time-to-time; a promotion earlier in August offered the card for $35 and showed an original price of $100. Once people click to the promotion they get an air of exclusivity, as they are told that not just anyone can get this card. Also, the fake time constraint is a common internet marketing tactic; as of today you can still get this card for $49.
Perfectname.com says
It helps they are marketing to a gullible group. Something noteworthy, Trump stole the slogan “Make America Great Again” from a Ronald Reagan speech. Of course he claims he alone came up with it.
Brad says
A majority of people are gullible, that is why these “common internet marketing tactics” are common and why both Trump and Hillary have so many supporters. Anyone who believes a word out of Hillary’s mouth is extremely gullible as well.
Joseph Peterson says
True. But Trump sets the standard for getting away with murder:
“I could stand in the middle of 5th Avenue and shoot somebody and I wouldn’t lose voters”
Dishonest politicians are nothing new. Trump, however, is. Most politicians disguise their lies, whereas Trump lies with effrontery and panache, knowing his supporters will never balk, however blatant the untruth.
Joe says
Joseph- Trump has no implied connection to any murders. Clinton on the other hand has several (Google Clinton murders vs Trump murders).
Also, it is common knowledge on both sides that Clinton is the bigger liar. She is the long time professional politician.
Huh.com says
I doubt anyone could come close to being as big a liar as Trump. Clinton a murderer? Sorry I don’t follow the nut job that thinks Sandy Hook was staged and the United States brought down the twin towers.
bc0001 says
Can I get one that says #TrumpTrainWreck?
Shane says
Majority of people fall for these marketing tactics. I’ve seen marketers use all these tactics effectively because majority of people aren’t aware of cognitive biases.
My site: http://www.clasoy.com
Meyer says
I will be so happy in 3 months when I don’t hear negative comments about Clinton and Trump. I am tired of hear it.
Unfortunately, we will be hearing negative comments about one of them for the next 4 yrs.
Huh.com says
>>Also, the fake time constraint is a common internet marketing tactic; as of today you can still get this card for $49.
The Gold Card that cost 10 cents to make is back down to $35. Get it while you can.