Amazon registers domain names to annual event through 2030.
Amazon held its first Prime Day on July 15 last year. The special event was designed to be like Black Friday with big discounts during the day.
The company didn’t register the domain name PrimeDay2015.com to go with it. And perhaps it wasn’t necessary. After all, anyone interested in the sale was going to go to Amazon.com rather than typing in PrimeDay2015.com.
Someone else registered PrimeDay2015.com. And PrimeDay 2016.com, 2017 and 2018.
Now Amazon has decided domains like these are worth owning. It just registered PrimeDay2019.com through PrimeDay2030.com.
Amazon is known for overzealous defensive domain name registrations. But, at a minimum, I have to assume the domains registered yesterday indicate that the company plans to make Prime Day an annual event.
Jack says
A small $100 investment in registrations isn’t overzealous, especially when there’s patterns of abuse, as you mentioned with the other registrations and http://www.udrpsearch.com/naf/1665620
As they say, nip it in the bud.
Lanelle says
They do plan on making it an annual thing. I sell several of my own products on Amazon and was invited to sell a few of my sku’s on this years prime day through their “lightning deals” program. Despite the general backlash from customers last year, prime day for third party Amazon sellers was considered to be a huge success based off of hugely increased profits. Last year was a test run, now they know it is worth it. Huge profits from third party sellers = big profits for Amazon too.