2/3rds of searches include a TLD, 44% of searches for new TLDs came back unavailable.
eNom revealed some interested stats about domain name searches in its most recent newsletter:
- Users performed an average of 2.6 searches per session.
- One-third of all searches were made without specifying a top-level domain.
- Of those searches that did specify a TLD, 20% were for new generic TLDs.
- 53% of searches for legacy TLDs came back as unavailable for registration. The same was the case for 44% of new TLDs.
The last bullet point is quite fascinating. If all the good names in legacy TLDs are taken, then can you say the same thing about new TLDs? 53% vs. 44% unavailability for “old” vs. “new” isn’t that much of a difference.
I suspect this has something to do with people searching for higher quality second level domains under the new top level domains.