Company plans to improve and modernize API.
The user interfaces at eNom and Namejet look and feel clumsy and stale. Looking past the main page of NAME’s sites, the logged-in front-end infrastructure is untouched and acts like time capsule to what existed half a decade ago.
-Rightside shareholder J. Carlo Cannell
On the last Rightside shareholder conference call, CEO Taryn Naidu discussed chasing efficiencies in its eNom registrar business. That’s probably not reassuring to its resellers, nor was it to one of the company’s larger shareholders. The quote above was in a letter from a shareholder.
But eNom is investing in the platform, as it told resellers in its most recent newsletter. In a few months, Mr. Cannell will hopefully be happy to see an improved interface at the company’s eNom.com site, as well.
In fact, eNom tends to agree with some of what Mr. Cannell wrote.
The company admits its APIs have fallen behind the times, although it says that’s the case with many domain reseller systems.
You’ll soon see changes implemented at the company’s own eNom.com site based on the upgraded API. The company says it will be “a cleaner, more modern design and architecture. This will include a new “widget” layer—a series of small, modular UI components—on top of the API which will allow developers to customize the platform’s functionality and their back-end experience.”