A view of how .Club domain names are being used one year after the TLD launched.
.Club celebrates the first anniversary of its general availability tomorrow. The top level domain name has eclipsed 200,000 domain names, making it one of the most-registered new top level domain names.
What are people doing with these domain names? I once again turned to dataprovider.com to take a look underneath the hood.
In a recent crawl, dataprovider was able to reach about three-quarters of the registered .Club domain names.
The majority of sites have registrar placeholder pages, but a solid 37% have content:
The majority of sites on .Club domains (including parked and placeholder) have just one page, but many sites, such as 100beers.club, have hundreds of pages.
Of the websites dataprovider crawled, English was the dominant language. .Club is also popular for people speaking Japanese, German, Russian and Chinese. This does not include all of the people that speak these languages and have just parked their domains.
Data from dataprovider also paints a positive picture about usage with several other metrics:
- 17,000+ sites had email address to contact the owner and about 6,000 have phone numbers.
- Close to 5,000 sites (or sites the domains forward to) have SSL certificates installed.
- 1,000 sites have an online store.
- Close to 20,000 sites have a CMS installed and over 10,000 have WordPress.
John says
I like publishing the site I do with .club. 🙂 They win when you examine all the #’s through a filter of legitimacy now, and I say, let them do the same things the likes of .xyz has done to boost “#’s” and .club would probably totally blow them away then, too.
Luc says
Andrew,
Interpreting these numbers is very tricky, and your post implies that 37% are developed / used which is incorrect.
Based on our crawl data done last week, we’re seeing about 3.7% development ratio, and not 37%. It’s a big difference to investors who may look at this extension and wonder if there is end-user traction here. This means that about 3.7% of domains are being developed into actual sites (have 5 or more pages and are not placeholders or parking pages).
We crawl all domains, and nTLDs monthly to check their development ratio and take that into consideration when putting a value on them so when I saw this post I noticed the numbers weren’t matching up with what we’re seeing. If you would like, I can provide a full dump of our last crawl summary so that you can compare to your data.
Luc
Samantha Frida says
Luc – I would be happy to walk you through the data if you like. Our approach may be different than yours. Email me [email protected]