Reputation, reputation, reputation.
This year’s Domain Name Wire Survey asked respondents why they use the domain name escrow service they do. The question offered a number of options, from pricing to licensing to customer service.
It turns out that people really only care about one thing. The rest is just details:
Yes, 61% said reputation was the most important factor. The next biggest factor had only 6% of the vote. Reputation was also top on last year’s poll.
True, reputation encompasses a lot. You can argue that customer service, privacy et al are pieces of reputation. Still, it stands out.
63% of respondents used an escrow service in 2014, and 26% are considering trying a different escrow service this year.