Site promotes alternatives to .com domain names.
Donuts, the largest new top level domain name company, promised it would rev up its marketing in 2015. Here’s one example of that, in the form of content marketing: Name.Kitchen.
The new site has articles and ideas about new domain names and promises:
…a kitchen atmosphere around the subject of name creation. It is especially geared toward entrepreneurs (aka “business chefs”) scratching their heads for ideas. We offer inspiration on cooking up that perfect identity.
While registered on a Donuts top level domain name (.kitchen), the site isn’t just about Donuts’ domain names. It features other new TLDs, ccTLDs, even legacy TLDs such as .org and .net.
Donuts applied for nine “intent-to-use” trademarks on the Name.Kitchen logo, Name.Kitchen and NameDotKitchen this month (three on each). The applications are for three different goods and services, and this might shed light on future plans:
“Domain registry operator services; Parking domain names for others, namely, providing computer servers for electronic storage of domain name addresses; Providing a web site featuring technology that enables users to share curated content, user generated content and content”
“Providing a website featuring blogs, media, multimedia, information and curated content in the field of branding, naming, domain names, and business and market trends; Providing a website featuring non-downloadable publications in the nature of articles in the field of branding, naming, domain names, and business and market trends”
“Brand development and consultation services in the field of brands, naming, domain names, and business and market trends; Providing information on brand development, naming, domain names, and business and market trends; advertising services, namely, promoting the brands, goods and services of others”
Note: the original version of this article stated that .com was not on the site’s list of domains. It was, but I overlooked it.
David Walker says
I’m just waiting for commercials from them, or others.
I saw one, but it confused me as there is no such new gTLD. The commercial was for Booking.com, but ended in the phrase, “Booking.com, Booking.yeah”.
Robbie says
These are not for domainers as there is endless choices, domainers cannot afford to hold choice inventory.
The registries are a business, which is great, they are trying to build a subscription base that renews their domains at X amount per year, over X amount per extensions, bringing in a solid cash flow business. They are not doing anything wrong in trying to build a successful extension, and business.
Don’t get stuck in the crossfire people, there is nothing wrong with GTLD’s as a choice, but most of you who choose to play in this game will lose money, holding $30,$40,$50 domains you are not using. This is a model that works on a registry building out it’s brand, you can already see many domainers dumping their GTLD’s into renewals.
Domenclature.com says
Stahura is making one simple mistake: dot Com is not his challenge, nor enemy.
What kind of thinking will lead him to leave out dot Com in his list of extensions? That is not smart. It’s like leaving in la-la land to try and wish dot Com away.
Yes, New gTLDs are inchoate, but that doesn’t mean their peddlers should be immature.
He should spend more time rethinking the pricing, confusion, redundancy, and most of all, bringing some “need, want, and desire” along with his incipient extensions.
Domenclature.com says
typo correction:
leaving = living
Tom g says
.com is not excluded from their list.
The challenge of the inchoate, incipient new gtlds is the errant presumption by American consumers that a proper website address should only end with .com.
A presumption that Verisign hopes to perpetuate through their current #internetofficial campaign. What, with their slogan, celebrity entrepreneur judges, sharks, .com portfolio holders, cash bribery, social media campaign.
Name.Kitchen simply introduces new options. Verisign is attempting to dismiss them.
New gTLD registries so far seem to want to play nice. It’s Verisign drawing battle lines. Behaving not immaturely, but fearfully.
Domenclature.com says
I see that they finally corrected the list by adding dot Com now; even this article has been edited to remove the initial omission. (Without stating so).
Andrew Allemann says
Did you capture the page prior to .com being added? I didn’t see it the first time, but assumed I somehow missed it.
(update: it was there all along, I just missed it. I did a ctrl+f and must have missed it.)
Domenclature.com says
I checked the list thoroughly, and dot Com was not on the list earlier.
(*Always indicate when you edit, or reverse versions & editions)
Andrew Allemann says
When exactly did you check it?
Domenclature.com says
Shortly after you published your piece.
Tom g says
.com was always on the list. I’ve been checking it regularly since it went live several days ago. They did not “add” it after your comment. You must have missed it, like both Andrew and I did at first.
Andrew Allemann says
Verisign is marketing, just like the new TLDs are.
Tom g says
.com is on the name.kitchen tld page, right next to all the other possible domain extensions.
I don’t see any new gtlds included in the “Make Your Idea #InternetOfficial contest. Only .com.
Not even Big V’s other product, .net, will suffice. Only a .com can be #InternetOfficial, according to Verisign.
The implication is fairly clear that anything but .com is something less than official.
And there’s the name collision FUD Verisign was spreading around a while back.
All marketing. Not the same.
Is it too early to speculate about the source of some future new gtld registry security breach?
Andrew Allemann says
Um, if you were Verisign, would you be out promoting new TLDs? They aren’t stupid.
Tom g says
Right, Exactly!
This thread is the product of misunderstanding and mixed conversations.
I just wish I knew what Richard Tindal said at 22:19.
Domenclature.com says
There’s a huge chasm between doing promotion for your extension on one hand, and listing available extensions on the other.
The former can employ a mild ‘propaganda’, while the latter is bound by facts, and reality.
Susie Powter says
Ok, now the new gtlds have crossed a line of total absurdity. No one in their right mind would ever use a gtld especially one as long and as stupid as this.
h4ck3r says
What’s so long about name.kitchen?
It actually makes perfect sense asa domain