Inexpensive domain names are worth the risk.
I can count on both hands the number of new domain name extensions I’ve registered domains under, and this week I added two more: .casa and .work. Minds + Machines launched both domain names today.
So why .casa and .work? They were price inexpensively, which limited the risk you take registering new top level domain names.
I paid about $4 per landrush .casa domain name, and less than $2 per .work launch day registration. At these prices, my attitude is “register first, think later.” I can pay for a year and then reevaluate a year from now.
.Casa was actually a tricky domain name for me for a couple reasons.
First, the language barrier. But again, the price tag allowed me to take chances with words that I’m not quite sure how people use when speaking Spanish around the world.
Second, adjectives usually follow the nouns they describe in Spanish. That makes “something house” backward in .casa.
Still, I managed to find a handful of .casa domain names I liked, including Viajes.casa, fútbol.casa and my personal favorite, micasasu.casa. (I did not think to register the variant micasatu.casa.)
Some of the .casa domains I registered are available in .com if you consider something like fútbolcasa.com. But here’s where I think you need to judge TLDs not as just a descriptor: The hope is that .casa takes off as a Spanish-language indicator rather than just considering the definition of “house”. I don’t know if it will, but at just $4…
For .work, I picked up Warehouse.work, fulfillment.work, billing.work and a couple others. Some of the better ones are headed to auction at GoDaddy, and I don’t want to mention them yet.
I probably would not have looked at .casa and .work if they were priced in the $30 or so range we see with many TLDs. The low prices made me evaluate opportunities in the .casa and .work namespaces.
Serg says
nice name ( micasasu.casa ) ! no need for the variant. indeed price is everythig, and even more so in south america. dot Casa goes beyond Spanish, I wish the Registry would advertise so, as Casa means House in Italian and Portuguese as well, meaning .casa is “Applicable” in Italy, Portugal, Spain … I noticed they have a different model on the “premium right off the registry” as any 3 letter seems to be a fixed price, with the exception of most Spanish keywords costing more, but suprinsgly most Italian ( IT and CH ) and Portuguese ( BR and PT ) “premium” keywords are available at normal price, … are they ( registry-ies ) allowed to add or change “premium” words after landrush ?
Andrew Allemann says
Good points on the other languages.
The premium domains are also priced a lot less than with other domain names, from what I can tell.
OPP says
Where did you register .casa and .word for $ 2-4? On Name nothing under $ 35
Andrew Allemann says
.work is just $1.39 at GoDaddy, .casa is $3.99 at 101domain.com
Domainer Extraordinaire says
There goes your lunch money down the tubes.
Frank says
.work is a winner