Joseph Peterson looks at the past week of expired domain name sales at NameJet.
Market value for repeating-character domains (on average) undergoes a stepwise descent as length increases. CCs outsell CCCs, which outperform CCCCs, which outclass CCCCCs. So, for instance, last week NameJet sold 4 LLL.com domains above $5k. However, as they weren’t part of the expired auction cycle, they’re not reported in this article. Instead what tops the chart at $5k is a repeating 5-letter domain: iiiii.com. Typographically speaking, it is the “shortest” (most compressed) such a domain can get.
When I look at Jibber.com ($2.6k), a miniature Mr. T pops up on my shoulder like a Disneyfied guardian angel admonishing me that less is more – i.e. “Quit your jibber jabber”, Joseph! The word actually derives from horses that would “jib” – meaning balk at an obstacle and “ Oh, thanks, Mr. T; I get it now.
|Domain Name||End $||Domain Name||End $|
|BuyBonds.org||69||Nothing to See||Here|
Considering how important affiliate programs are to business online, AffiliateMarketing.com got off easy at $2k. I might even say the same for SeeNewYork.com ($1.7k), since it’s a tourist destination seen by about 54 million people annually. More than a few of them will be looking for NewYorkComedyClubs.com ($360).
Seeing JustLaunched.com ($1.4k) side by side with Goodbyes.com ($1.5k) warms the cockles of my black heart. After all the hubbub surrounding SendYourEnemiesGlitter.com, there may actually be more long-term demand – purely in a commercial sense – for SendAPrayer.com ($1.2k). After all, thanks to the greeting card business, Hallmark amassed $3.9 billion in 2013 revenue.
Auctions like the one for WeedMaster.com ($900) intrigue me because of bidders’ mixed motives. Even though there is a trademarked herbicide called “Weedmaster”, the name fits equally well with gardening equipment; and many domainers undoubtedly had in mind not weeds but weed – that is to say, cannabis. Against multiple, legitimate, competing but non-overlapping interests, that trademark is no protection. Nufarm, makers of the pesticide, ought to have bought the .COM.
NameCreator.com ($890) reminds me of NameBuilder.com, which sold last week. And while WebDomainBrokers.com ($310) may look a bit clunky to seasoned domain investors, I still hear people outside the industry talk about “web domains”.
MexDer.com ($610) hints at MexDer.com.mx, the Mexican market for financial derivatives. Meanwhile, BDNC.com ($1.2k) matches both a Swedish IT support site (on .SE) and a German professional organization (on .DE): Berufsverband Deutscher Neurochirurgen – the Professional Association of German Neurosurgeons. If anybody can afford this domain name, a horde of brain surgeons can.
Put me down as a guinea pig for the next experiment at CookieLabs.com ($430)!