Joseph Peterson looks back at the past week in expired domain name sales at NameJet.
NameJet’s top expired domain sale during the past week was Lucie.com at only $5.6k. Last week, that same domain would have been #7 – far behind the $29.1k leader. That isn’t to say that Lucie.com was NameJet’s biggest auction; actually I counted 16 that closed last week between $8.1k and $21k, but they weren’t expired domains. For those who are just joining us, I’d better explain that these weekly articles are limited to pre-release and pending-delete auctions that are part of the expired domain cycle. In my monthly review articles, I discuss non-expired domains too.
Lucie.com ($5.6k) isn’t the 3.2-million-year-old Australopethicus skeleton found in Ethiopia; that would be Lucy with a “y”. But it’s the sort of short first name that works well to name apps as well as humans. As French as Lucie.com appears, the spelling is by now international. The name Alain.com (3.4k), on the other hand, seems exclusively French. We have a third name in our list this week as well with JON.net ($3k).
FreeClassified.com ($3.7k) is one of those literal descriptions that also sounds like a viable brand name. In 20 minutes, I’m picking up the keys to a new place that I found on a free classified site last week; so it’s impossible to argue about the practical relevance of such sites. With user-created content and judiciously placed advertising, that $3.7k can be recouped in no time.
Clearly, TheChrist.com ($2.9k) is Christian. Perhaps less obviously, so is WorldLight.com, since Jesus is quoted in the Bible saying, “I am the Light of the world“. Both domains are very strong, as are secular items such as OnlineAssistant.com ($2.9k), SiteForms.com ($791), and especially ExchangeStudent.com ($3.4k).
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JetDrone.com ($1.8k) is a strong name for unmanned aerial vehicles. Short, relevant, and testosterone-fueled. How appropriate that NameJet sold it! FreshWind.com ($762) is an equally fine brand name but with opposite connotations: calm, welcome change.
When we say that someone is an EasyMark.com ($1.7k) we mean that he’s gullible. So I’m very curious how this negative-sounding phrase will be turned around as a positive brand. Maybe some self-deprecating individual named Mark out there …
Some domains are bound to pop up as developed sites within the domain industry at some point: NameBuilder.com ($1k), BrandableURLs.com ($81).
Decouverte.com ($1k) is a discovery … provided the discoverer is a Frenchman. Undervalued, I’d say. If read as 3rd-person indicative (i.e. “he/she/it outsources”), Outsources.com may not appeal to some people. But I see it as online sources for outsourcing. As such, it’s rock-solid.
Someone out there is glad the market is valuing .NET domains inconsistently. InvestmentCapital.net was a bargain at $69.