Joseph Peterson summarizes weekly expired domain name sales
Once again, China tops our list of last week’s expired domain auctions. This time it’s GoDaddy with HuaGao.com ($20.3k), meaning … you tell me! Various working professionals share that name. (There’s a certified public accountant using HuaGaoCPA.com, for instance.) Yet I suspect that coupling “Hua” (transform or blossom) + “Gao” (tall or above average) conveys some other meaning in Chinese. After seeing that “xuě huā gāo” means “cold cream”, I’d guess something along the lines of “enhance” or “improve”. But I’m stabbing in the dark here, really. In combination these single-character Chinese ideograms disclose a weird synergy.
Games are popular, and lately drones are popular. And I suppose games may be played with drones. But at the moment, the nearest expression I can see to “game drone” in SERPs is a TV pun: GameOfDrones.biz. Actually, GameDrone.com ($1.8k) is most likely meant as an upgrade for GameDrone.net, a gaming website that has nothing to do with aerial drones.
Puzzlers.com went very cheap at $1,550. Riddles, mind games, and logic puzzles are a widely popular past time, including books, websites, and radio programs. “Puzzlers” can refer either to the games or to those who play them. Anoint.com ($1.3k) is a word strongly associated with kingship and succession. To this day it has religious significance as well. The term is a bit archaic but very potent; so I’m curious how it will be used.
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My data for last week covers well over 1,000 completed auctions, as usual. Even after filtering out non-expired domains and ignoring many lower-priced outcomes, I still end up with too much to discuss.
You’ll notice Expensr.com ($1.1k) and Jabbr.com ($180) both need to buy a vowel. This facile naming trend I’d prefer to see vanish like its “e”. Startups continue to spin that wheel of fortune, though.
GetReadyBerlin.com ($900) did without .BERLIN, and SolbergPhotography.com ($75) skipped .PHOTOGRAPHY. Apparently, a few people didn’t get the memo about all suitable .COMs being taken.
Some people assume that auction prices represent a straightforward market appraisal. Not true. Compare BNetSavvy.org ($989) with BNetSavvy.com ($105). That .ORG sold for 10 times as much as the matching .COM at the same venue on the same day. Much depends on who is or isn’t paying attention. For an obscure auction, price depends on timing and luck. Still, it’s interesting to note the TLD makeup of GoDaddy’s top 20 sales: 14 .COM, 1 .NET, and 5 .ORG.
MesNotices.net ($662) is French and could mean – depending on context – “my instructions”, “my precautions”, or “my legal notices”. The .ORG also sold for $296. MetallPriser.com ($363) are Swedish “metal prices”. A Mexican footballer is one of many people with the surname Balcazar.com ($515). ColegioVirtual.org ($208) is, as you must have guessed, “virtual college” in Spanish. DestinoNY.com ($306) is a “destination”. And RecetasMexico.com ($105) means both “prescriptions” and “recipes”. CienciaDeTi.com ($107) is the Science of You. Meanwhile, Arrastao.org ($456) is Portuguese for a fishing net or trawler. It’s also a verb meaning to “drag along”, cousin to our English “arrest”.
Domain categories are layered within a priced chart like geological substrata. As you dig deeper, the texture changes. 41% of the GoDaddy auctions I recorded ending between $20 and $100 last week were LLLL.com’s. Data was collected with only 1 filter: bids at the time of inspection. Although that’s neither a random sample nor a complete list, it still gives a strong indication of price distribution by type.
From the lower ranges, I’ve included a few bargain purchases. Beaute.co ($25) is French for “Beauty”. BollyMovie.com ($25) seems like a good fit for Bollywood. And, believe me, a TotaledCar.com is worth more than $23.
One buyer outsmarted the rest of us by snagging Outsmarted.com for a mere $306. Given the strength of its keywords, HealthMedicine.com could have gone for more than $441. I like CrowdDesign.com ($1k) for crowd-sourcing logos, etc. And the latest casualty of digital one-upmanship, big data has just been dwarfed by VastData.com ($657).
Over at NameJet, IntegratedMarketing.com sold for $6.5k. (Not surprising, since it’s a large and lucrative topic.) eClothing.com ($5.1k) is an obvious e-commerce brand. In their way, MediCorp.com ($4.3k) and CityMag.com ($4.3k) are equally obvious names. Nothing against that. Being obvious is frequently a very good thing both for recognition and market demand.
Last week, I noted a sale of TheBodyOfChrist.com. Shortly thereafter, Namejet (in lieu of GoDaddy) dropped the “the” and doubled the price. That’s not the only bit of copy-catting going on. NameJet also followed up on GoDaddy’s string of 2-character .BIZ sales … and then some! GoDaddy’s most expensive LL.biz auction from the week before – AA.biz – hadn’t broken $900; and the others fell between $155 and $352. Two GoDaddy numerics had tied at $405. NameJet, a week later, pushed a dozen LL.biz over $300 and had 3 above GoDaddy’s highest. 9 NN.biz domains at NameJet outsold the 2 I saw at GoDaddy. Quite a difference between $405 and $1,403!
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HealthCareQuote.com ($876) has clear applications. DreamCraft.com ($2.6k) doesn’t, but it’s an evocative name. Berno.com ($1k) ought to make an attractive upgrade for the hideously ugly BernoFinMgt.com.
Since automobile snow covers run $50 to $300 apiece, SnowCovers.com looks like a great buy at $99. MexicoProperties.com was quite undervalued at $274. I can see a role for Mentors.info ($135). Lots of people enjoy volunteering and sharing their experience. NiceCatch.com ($1.9k) was what we in the domain drop-catching business call, well, … a nice catch.