Barge message taunts neighbors across the Hudson.
Earlier today I wrote about the highly anticipated launch of .NYC domain names. GoDaddy is promoting the domain name heavily around New York City, including a big ad on a barge being piloted on the Hudson River.
Here are a couple photos of the barge, taunting New Jersey residents about how New York City has a domain name and they don’t.
In fact, only people who live or own a business in New York City are eligible to register the domain names. GoDaddy and other registrars are offering the domain names for about starting $25 today.
couponpages says
They’ve started a funny radio ad too. I just heard it.
The radio ad is similar in style to the barge, with lots of references to New Jersey not being allowed. They’re very cheesey.
I pre-ordered just two .NYC domains, one I paid extra for priority, the other arrived today.
I understand how these regional domains have the potential for better search results, but the one missing link to me is context. To me, anytime you use a location in a brand, you serve three entirely different audiences… locals, shoppers, and travelers.
Since the Internet is worldwide, shoppers and travellers are more of a guess. So if a famous NYC brand creates a web site to sell products, shoppers don’t benefit from the local URL
In the case of travellers, it’s a wildcard. The search engines would have to factor in the fact that the searcher’s current location is not the same as the location they seem to be looking for, and potentially include extra travel content.
Hire.Domains says
They should money on customer service is what i think
Greg Klug says
Bob Parsons is a marketing genius! Hey Network Solutions IN YOUR FACE!!!