Hotly contested top level domain name goes to Portland company.
The .design top level domain name will be run, fittingly, by Top Level Design.
Top Level Design beat out six other applicants in a private auction to win the domain. Given the number of applicants, I suspect the final price for the domain was near a high water mark.
Top Level Design CEO Ray King told Domain Name Wire that winning .design was very important for the company, as you might guess from the company’s name.
Beyond .wiki, .design was one of its top priorities.
“Think of all the things that require design,” King said. “Design permeates all aspects of culture.”
There are the types of design most people think about — interior, graphics, web. But most things require design, even furniture.
King thinks web designers are key constituent. As early adopters, he hopes they’ll help bring awareness to the domain.
Top Level Design has launched .wiki and .ink so far. It’s still in contention sets for .art, .llc, .style, .gay and .blog.