Company essentially swaps five new TLD applications for .fashion.
Minds + Machines has paid a significant sum to win a four way auction for the .fashion top level domain name.
Although the company did not disclose the actual price, it disclosed this stunning fact: after considering its payoffs from losing .cricket, .pizza, .restaurant, .coupon and immo and its payment for .fashion, plus the refunds it received in withdrawn applications, it netted just ยฃ250,000 in cash.
The auctions it lost included a two way battle with Amazon.com and some four player races. It’s difficult to determine how much it received from each of these. But I’m pegging the price paid for .fashion at $5 million or more unless someone can convince me otherwise.
Philip says
The fashion industry’s worth $1.7Billion globally so a pretty good catch. Anyone familiar with Minds + Machines strategy knows they’re building up a portfolio of select, premium top level domains rather then a ‘get as many as you can’ strategy.
Thats being built on as an addition to their cornerstone of strong geographic domains.
I think they did pretty well.
JZ says
Gotta love, Philly the PR machine.
Andrew Allemann says
More like stock pusher ๐
Philip says
Actually that’s $1.7 Trillion!!
Re: “stock pusher”, I think the point made regarding price paid etc is valid and clearly put ๐
Billy Fish says
I get the impression you have no idea what you’re talking about.
Philip says
I get the impression your making an arbitrary comment in lieu of specific points related to the subject under discussion. Usually a sign of ignorance of the matter ๐
Idiot Spotter says
* you’re.
Philip says
Indeed ๐
Doug Mehus says
I think the new gTLD applications for TLDs greater than five characters will generally see extremely low adoption within the next 10 years for the simple fact really the only TLD that is looking over-utilized and generally not many “first choice” domain names available is .COM. The rest see less than 5 million registrations, generally speaking, and many long-standing ones haven’t cracked the 1 million – .NAME anyone?
If I were a gTLD registry operator, I’d be focusing on the three- and four-letter TLD applications, to the exclusion of almost all others. There are a few five-letter applications I like, such as the versatile .MONEY (which will prove more successful than .LOAN or .LOANS for the simple fact that no mainstream financial services company is going to be associated with such a targeted TLD as “.LOANS” – .MONEY, even though five characters, will see perhaps less total registrations but more active websites as opposed to parked or “lame ass”, for lack of a better word, websites). I can see .MONEY used by personal finance bloggers, financial planners, financial consultants, to the news media, to potentially even educational-type sites launched by financial institutions. Much more opportunity there!
I think Afilias has an interesting marketing strategy vis a vis its “colours” approach. Hopefully they’ll add .ORANGE and .WHITE applications, though! A bit puzzled why some of the “major” registrars, like GoDaddy.com, haven’t signed on, though.
Cheers,
Doug
Philip says
.YOGA is 4 letters whereas .FASHION is 7 letters . I don’t believe the actual number has any great significance, but more the associated representation of the gTLD.