First day .Marketing numbers seem rather low.
Donuts launched .marketing and .holiday into general availability yesterday (post the Early Access phase), with both picking up over 2,000 registrations in the first partial day.
.Marketing picked up 2,564 domains to hit 2,970 and .holiday added 2,125 to reach 2,341.
These numbers are from the zone files, and the actual registrations are probably slightly more than this.
I was expecting more from .marketing. Lots of existing domain names end in .marketing, which is why I suspect Donuts may have paid over $1 million to buy rights to the domain from Tucows.
.Marketing should continue to grow as marketing companies find out about it. Still, it’s a reminder of the different economics of paying $185,000 for a domain versus winning it in a contention set auction.
I wonder how much initial TLD registration numbers will affect what people are willing to pay at auction going forward. For some of these domains, it’s going to take a long time to recoup a seven figure investment.