English.club sells for $17,500.
The .Club domain name enters landrush tomorrow, and already the domain name is showing solid early results.
Point in fact: English.club sold for $17,500.
Given the huge supply of new TLDs hitting the market, solid keywords are selling for a fraction of what the matching .com domain would sell for. So $17,500 is really high. (This is something I’ll talk about on my panel at DomainFest tomorrow.)
Add to that TLD Registry’s $181,000 haul a couple weeks ago and premium domains appear like they might actually pull in decent sums for new TLD operators.
.Club has also convinced MaryKay to buy makeup.club and beauty.club.
I gather the difference between these TLD’s sales and others is that they’re actually going out and selling domains rather than waiting for buyers to come to them. After all, MaryKay doesn’t own MakeupClub.com and BeautyClub.com, but someone sold them on the idea of owning the .club domains. It takes outbound sales to make this sort of thing happen.
This also shows there may be an opportunity for domainers who are willing to put in some leg work. Find those registries that aren’t holding back all of their premiums, buy them at reasonable prices, then find buyers who may not have been aware that new TLDs were coming out.
Kevin Murphy says
The most expensive lot at that Chinese auction was $25,388, but that was for more than one domain so I’m not sure it counts.
Andrew Allemann says
Yeah, I wouldn’t count that above a single domain.
Chows Downs Nows says
Almost nobody want’s .club. Nobody wants .com club domains either. I’ve had many since the mid 90’s with literally no interest.
i guess so says
That is a strategy for sure with the endless amount of told extensions, one could be kept busy on o called premium tld for a long time..If that’s your broker business model
private says
lol. hype before the launch. so sad.
Domo Sapiens says
In context,
Let’s not forget that
flowers.mobi sold for $200,000
I could pull a few more dozen “Rolling Tumbleweed extensions” domain sales…;)
domains that are catatonic or waiting for another buyer…
DonnyM says
That is great to have and many nice looking names available but in the end how many people will type in the .com by default. If it is even a low 10% it is to much.
Owen Frager says
I could see Harvard.Club, Yale.Club etc.
Kevin M. says
I heard last nite, there was a bigger sale, for 60k+. Of course there’s an NDA on it
Jonathan says
Was this an early initial registration sale by the registrar/registry to someone? Not an aftermarket sale?
Andrew Allemann says
Yes, it was a premium domain sale.
Domenclature.com says
@Allemann,
The Registries are the domainers.
Philip says
It’s all about promoting the domains which certain of the TLD operators have taken on board and are geared up to do.
Jim says
how can english.club officially sell when NOBODY knows who will end up getting this domain?
Andrew Allemann says
What do you mean? .Club is already in landrush.
Pedro Rodrigues says
just wondering about in Gandi.net, and …
.social or .software – 95.000,00 USD !!!
.london – 14.228,89 USD !!
.build – 5.700,00 USD !
Quite a podium.
fais says
Registrars should take domains names from owner if they don’t use them – same as it should be with empty unused homes.