Domain sales partnership comes to an end next week.
Last November GoDaddy announced it was ending its syndication agreement with Sedo effective the end of March 2014. That date is just around the corner: Monday.
Domain names listed with SedoMLS will no longer show up on GoDaddy Auctions and, more importantly, in the registration path at GoDaddy.com.
The move comes in the wake of GoDaddy’s acquisition of rival domain marketplace Afternic last September. GoDaddy is encouraging customers to add their domain names to Afternic if they want continued exposure on GoDaddy’s sites.
It will be interesting to see what this does to sales numbers for both Afternic and Sedo. I understand that Sedo’s sales through GoDaddy are meaningful. So in the short run this move might hurt both GoDaddy’s and Sedo’s domain sales.
In the long run, of course, GoDaddy hopes the move will pay off by converting Sedo customers to Afternic.
There’s some good news for domain name sellers. The next step in GoDaddy’s integration of Afternic is to enable “fast transfer” for domains listed on Afternic. That should increase sales volume for domain owners that list their domains at Afternic’s premium level.