Heritage Auctions’ domain name auction tops $1.5 million as MutualFunds.com sells
MutualFunds.com highlights post-auction activity as sales reach into the seven figures.
Heritage Auctions’ first ever domain name auction just became a much bigger success.
The auction has now sold a total of $1.5 million worth of domain names including post-auction deals. That means around $1 million worth of sales have taken place since the auction.
The most expensive sale is MutualFunds.com, which was sold by Marc Ostrofsky, the man who made headlines selling Business.com back in the day.
Heritage Auctions did not reveal the sales price for MutualFunds.com, but Ostrofsky was asking $1 million (plus the 15% buyer’s premium).
Other domains that have sold post-auction include QR.com and Dayton.com. QR.com initially had a $200,000 reserve price.
There are still some domain names from the auction available for offers.
Heritage Auctions is one of the top three auction houses in the United States, and this was the first foray into domain names by any of the major auction companies.