Reasonable reserves should lead to some good sales in HA.com’s first domain name auction.
The Heritage Auctions domain name auction, the first domain name auction to be undertaken by a major auction house, ends one week from today. The actual auction will take place on November 21.
Reserves will be posted on HA.com tonight, but after taking an advance look, it seems like there are some great domains with very reasonable reserves.
I’m not sure if these will sell, as the right buyer will have to show up, but I believe all of these domains are priced appropriately.
QR.com $200,000 – given the importance of QR codes worldwide, this is a great domain.
Animation.com $95,000 – I know this domain has been posted in other auctions, but I believe this is a fair price for an industry term.
DVDs.com $50,000 – despite a move to Blu-Ray, people still refer to them as DVDs. Sales are slowing thanks to digital, tool. But Netflix bought DVD.com last year.
BasketballMemorabilia.com – NR – Great domain, especially for some of Heritage Auctions’ existing customers.
GradedCards.com $1,500 – another great domain for Heritage Auctions’ customer base.
CoinCompany.com NR – ditto.
ItalianSuits.com $10,000 – a big ticket product and a low priced domain.
I also like many of the three letter domains under $10,000.
Jeff Edelman says
I still think the most reasonable reserve on the whole auction is 1 million dollars for mutualfunds.com. That has by far the biggest upside of any of the domains on the auction. A 22 year old fresh out of college starting their first job should start investing in mutual funds immediately. And they are likely to be a customer for the next 60 years with an account whose value grows exponentially over the decades. Talk about recurring revenue and value to the buyer of the domain. Few domains are as valuable as mutualfunds.com. Any major financial company that buys it for even 10 million dollars will end up making a huge profit from it. There has to be somebody working at Vanguard or Fidelity that recognizes the value of the domain and pushes the higher-ups to buy it.
Andrew Allemann says
I agree it’s worth the money. And the price is a lot less that what was asked many years ago.
Kassey says
Agreed. The life time value of a mutual fund customer is huge.
Phil says
A few Italian suits would soon add up to $10,000.
Adam says
QR.com has been worked hard. . . . even had a “seemingly bogus” bid up to $325k but the winner thought he was getting another name. . . http://www.domainnamenews.com/domain-auction/live-domainfest-global-2012-auction-results/10070
It’s been on several other auction blocks. Be good if it sold FINALLY.