Registry sells four more premium adult domain names.
ICM Registry, the company behind the .xxx top level domain name, announced today that it sold four premium .xxx domain names for $600,000.
Adult entertainment company Really Useful Limited bought Mature.xxx, Bdsm.xxx, Publicsex.xxx, and Teen.xxx. Teen.xxx was the highest priced domain name at $400,000.
The Chairman of Really Useful, known only as “JT”, said he has found his .xxx domain names to outperform .com domain names because visitors are pre-qualified:
“Google ranks them higher because they clearly identify the content as adult. This means that traffic to my .XXX sites has been pre-qualified by search engines and conversions from visitor to member are considerably higher.”
Indeed, for adult terms .xxx domain names seem to be gaining traction in search engines. In Google searches, porn.xxx comes up number 11 for the search “porn”.
JT also said that getting the domain names now makes sense given ICM Registry’s plan to grandfather current .xxx owners in for the .porn top level domain name.
NotCom Tom says
Gee, I wonder if a controlled space like .NYC might begin to be favored in local and mobile search when its apparent relevance and quality signals begin presenting.
excitemental says
Huge .xxx sales there!