Domain Name Wire

Domain Name Wire

  • Drone maker spends $300k on domain and Phoenix Suns make hilarious .la domain purchase

    1. BY - Jul 31, 2013
    2. Domain Sales
    3. 2 Comments

    Company producing popular drones for hobbyists spends a lot of money on a domain while the Suns get creative with a .la domain name.

    This week’s Sedo domain sales list includes a number of good domain sales to “end users”. One is a hot technology company making drones for the hobbyist market. The other was a purchased by the Phoenix Suns that creatively uses the .la domain name.

    Chinese company DJI Technology Co bought for $300,000. This is a very high price for a three letter domain. But it’s a very welcome development. Each week I see people selling quality three letter domains for $20,000 or so, and I think this is too cheap.

    When I saw who the buyer was I did a bit of a double take. They were just featured in the local Austin paper because they have U.S. operations here. They’re big in the hobbyist drone market. Check it out.

    As for the Phoenix Suns, the NBA team bought for $5,300. GoDaddy just started a marketing push to help brand .la as the domain name for Los Angeles, even though it’s the country code domain for Laos. This is a clever domain for the Suns to drum up their rivalry.

    Here are some other end user sales at Sedo from the past week.

    UltraWellness, LLC paid $799 for

    GUT Auto Center SRL in Romania bought for 2,100 EUR.

    My Broker Sa in Switzerland bought for $990 EUR.

    Neo Industries Pty Ltd in Australia bougth for $9,000. Its website is

    Publishing company SCHWARZERFREITAG Publishing, which owns and, bought for $800.

    You may recall StarFuels from my Afternic list. The energy finance company also bought for $850.

    BASF, the company that doesn’t “make a lot of the products you buy. We make a lot of the products you buy better,” bought for $4,000. It just filed a trademark application on this term for software for agricultural use.

    The Royal Bank of Scotland paid $1,800 for

    Forest Laboratories, Inc., owner of, bought for $4,500.

    Sheffield Blades in Australia bought for $999 GBP.

    Hom Yoga bought for $5,000. It uses

    Laser Spine Institute in Tampa paid $1,500 for

    Monster Cable Products, Inc. bought for $5,000.

    Orthopedic Institute of Pennsylvania, which already owns, bought for $1,000.


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