Ingenious? Network Solution offers Expiration Protection.
Company charges $9.99 to renew your domain name for another year in case you forget.
As Web.com points out frequently on its investor conference calls, it believes that it has room to grow its cross selling activities to existing customers.
This latest sales pitch gave me a good laugh.
Network Solutions (owned by Web.com) is offering its customers “Domain Expiration Protection”, which makes sure your domain doesn’t expire for a least a year if they can’t auto charge your credit card:
When your domain expires, you risk losing it. Domain Expiration Protection will keep your domain safe for up to one year, if we cannot charge your credit card or you are unable to renew on time
The cost? $9.99.
In other words, Network Solutions will charge you for a renewal today, and only give it to you if you fail to renew your domain for some reason.
To be fair, Network Solutions’ regular price is $34.99. It’s not like they’re charging you “full price” for a renewal to get this protection. If one of my registrars tried to charge $9.99 for this service, they’d be charging me more than my typical renewal fee.