Ernst & Young finds out that brand protection is easier in .US
Monday, February 25th, 2013
Company doesn’t have to pay to protect domains with the S word.
I got a chuckle out of a few domain names that had a registrant change last week.
The three domains were all previously registered to Ernst & Young:
Obviously brand protection company Mark Monitor helped the company register these domains back in 2009 for defensive purposes rather than for a new consulting practice.
Which makes it somewhat ironic that .us registry Neustar has confiscated the domain names.
I use the term “confiscated” lightly, because I’m not quite sure how it went down and I’m sure Ernst & Young is happy to no longer by renewal fees on these domains. It appears the domains were expired for a while last year, but I’m not too familiar with .us deletion policies.
Last week the whois records for the three domains changed form Mark Monitor’s DNStinations to “.US Registration Policy”, which is the whois for domains Neustar takes over on policy grounds.
Which makes brand protection a whole lot easier in .us than other TLDs.