Cargill registers Truvia lawsuit domain names
Cargill gets defensive with domain name registrations.
Food giant Cargill registered dozens of domain names on Friday, many of which could be used to protect the company against a backlash over its Truvia sweetener and other company products.
The domain names range from innocuous to damage control.
Many of the domains were likely registered to keep them out of the hands of class action attorneys, e.g. cargill-classaction.com and cargill-truvia-lawsuit.com.
Other domains have to do with the sugar alcohol found in Truvia, Erythritol. The company registered domain names such as cargill-eryhtritol.com.
For good measure, the company also registered cargill-gmo.com (genetically modified organism).
Here’s a list of domains the company registered on Friday.