Webfest attendees will hear a lot about mobile this week.
The last time she took stage at a Webfest conference, it wasn’t even called Webfest.
One year after her debut domain conference talk, Debra Domeyer is now CEO instead of co-CEO of Oversee.net, and the conference is called Webfest instead of DOMAINfest.
Domeyer kicked of this year’s Webfest conference in Santa Monica with a clear message: mobile, mobile, mobile.
It may seem cliche as everyone is talking about mobile, but she had numbers to back it up.
At the beginning of 2012, Oversee.net network traffic was 12%-13% mobile.
By the end of the year it was averaging 18%-20%.
December 2012 saw 27% of traffic on mobile devices, and Domeyer estimates it will hit 37%-38% by the end of the year.
Those are some serious numbers.
So although mobile may be a buzzword across the web these days, Domeyer’s message was that it’s becoming a big enough deal that people (including domainers) have to act on it now.